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U.S. Interstate Highways, as a Transit Map

View the full-sized version of this infographic U.S. Interstate Highways, as a Transit Map View the high-resolution infographic to see the most legible version. Transit style maps are sort of a “rite of passage” for any upstart information designer. People tend to be obsessed with them, and for good reason. What the maps lack in attention to fine details, they make up in their sheer ease of use, organization, and …Read More

Chart: The Trillion Dollar Club of Asset Managers

Chart: The Trillion Dollar Club $1T+ club is dominated by U.S. based asset managers The Chart of the Week is a weekly Visual Capitalist feature on Fridays. In the late 1700s, it was the start of the battle of stock exchanges: in 1773, the London Stock Exchange was formed, and the New York Stock Exchange was formed just 19 years later. And while London was a preferred destination for international …Read More

Squad Goals: Four Collaboration Ideas to Boost Your Small Business’ Sales

You’re a small business owner, not a big box retailer—which is a h*ckin’ great thing. Sure, they might have the margins to slash prices, a squad of marketers at their disposal, and a “real” accounting department instead of a shoebox full of receipts (hey, it happens). But you’ve got a leg up on those faceless corporations, because you’re a real person with a pretty great face, and people want to …Read More

Squad Goals: Four Collaboration Ideas to Boost Your Small Business’ Sales

You’re a small business owner, not a big box retailer—which is a h*ckin’ great thing. Sure, they might have the margins to slash prices, a squad of marketers at their disposal, and a “real” accounting department instead of a shoebox full of receipts (hey, it happens). But you’ve got a leg up on those faceless corporations, because you’re a real person with a pretty great face, and people want to …Read More

Vanadium: The Energy Storage Metal

The world is moving to a renewable energy economy. Solar use is growing at exponential rates, and countries like the U.K., France, and India are planning to ban gas-powered vehicles in the coming years. Even the world’s largest auto market in China is under duress from mounting pollution, and the country has ambitious plans to build up world-class renewable capacity while ditching gas-powered vehicles. The Energy Storage Question As the …Read More

Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?

Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. Not for their new design or ease of use but for their release of “Intelligent Tracking Prevention” — a feature which would limit website owners’ ability to track users across domains. But what does that mean exactly, and how can …Read More

Introducing Google Autocomplete for Shopify: Less Friction at Checkout, More Sales

Google Autocomplete for address forms makes for an easy and speedy checkout experience for customers. And, it’s coming to Shopify. You put lots of work into creating an enjoyable buying experience. But, multiple fields to complete at checkout can slow down your customers or even discourage them from making a purchase. This becomes even more apparent for customers on mobile, where checking out on a tiny screen can be a …Read More

Introducing CandyBar – Digital Loyalty Punchcards For Small Businesses

We have a new product! It’s called CandyBar. We provide digital loyalty punchcards as a service for small businesses. Why are we making this? 1. We believe that every customer wants a better deal. Doesn’t it feel great to get a free coffee after you’ve bought a few? 2. We believe that every merchant wants […] The post Introducing CandyBar – Digital Loyalty Punchcards For Small Businesses appeared first on …Read More

Finish Strong: 5 Effective Sales Closing Campaigns to Boost Your End-of-Year Sales

What does it take for a marketing campaign strategy to really draw the target audience in and make a long-lasting, high-impact impression on this last quarter of the year? As a marketer, you will always spend absurd amounts of resources and time creating content and planning campaigns. For many of us, the end game is always to generate new leads that will eventually become paying customers. Every year, as soon …Read More

You Asked For a Visual Capitalist Book… We’re Making It Happen!

For years, Visual Capitalist has created the best infographics on markets, technology, energy, and the global economy. And over that time, we’ve been asked many times when our work would be available in print form… So today, we are excited to announce our new book called “Visualizing Change”. The book, which explores how our world is shifting, will be made from our best infographics by adapting them to print. We’ll …Read More

Get Your Data House in Order: Our Checklist for Useful Marketing Data

Every organization has unique data needs, but leading organizations have one thing in common: They expect data to be useful. In fact, marketing leaders are 127% as likely as the mainstream to say that their data and analytics strategy is useful for decision-making at all levels.1 We shared more insights about usefulness — and other findings from new Econsultancy research conducted in partnership with Google — in a recent webinar …Read More

How to Turn Those Seasonal One-Time Shoppers Into Lifelong Customers

Black Friday Cyber Monday shoppers are unique in that many of them will buy your products without knowing a thing about your brand. This means they might forget about your business entirely if you don’t make an effort to keep them interested. Turning Black Friday Cyber Monday shoppers into repeat customers can have an enormous impact on the success of your business. Over time, they’ll cost less, buy more, and even …Read More

The Most Congested Cities in the World

Click here for a larger version of the infographic: The Most Congested Cities For a higher resolution version of this infographic, click here. No matter what city you live in, traffic is something you probably dread being stuck in. Whether it is the slow-moving I-95 in New York City or the molasses-like trip from East Hollywood to Santa Monica in L.A., it’s estimated that traffic congestion costs the United States …Read More

ICYMI: Domain Improvements, More Reports, and a BFCM Update

Leading up to Black Friday Cyber Monday, we’re busy making improvements to Shopify and building new products to help you succeed, all while you’re busy getting your store ready for the holidays. To make sure you don’t miss any important announcements, we’re introducing ICYMI (In Case You Missed It), a bi-weekly recap of all things Shopify, and bite-sized news to snack on in between shipping orders and sipping coffee. In …Read More

From Dancers to Body Builders: How This Brand Pivoted Without Changing Its Product

When you start a new business, you start with an assumption of who your customers are going to be. That’s what you begin to build your brand around. But sometimes the market will surprise you with a demographic of interested customers that you didn’t think about. And that’s when you might need to pivot.  In this episode of Shopify Masters, you’ll learn from an entrepreneur who evolved his store as he …Read More