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While Supplies Last: How to Use Scarcity and Urgency to Increase Sales

The fear of missing out can have a powerful effect on shoppers. A split test done by WhichTestWon showed that when a countdown timer was placed on a product page, it converted nearly 9% better than a variation of the product page without a countdown timer. via WhichTestWon Creating a sense of urgency among your website visitors can help make more people buy and less people “go home and think …Read More

Warning: You’re Losing Money By Not Using These 8 Inventory Management Techniques

I used to dread the word “inventory”. As a part-time cashier in high school, the word inventory only meant one thing: lots and lots of counting. It’s common for businesses to reconcile their inventory at the end of the year by counting up all their physical product and making sure it matches what’s on the books. For big companies like the one I used to work for, this requires everyone’s …Read More

The Business of DIY: 10 Things to Make and Sell Online

Salted fish and tobacco are traded for fur and feed grains. A block of raw wood is whittled into a toy horse and sold in a stall at a local artisan market. Watermelon seeds, sowed and tended, become full-fledged fruit before exchanging hands at a roadside stall. Making things from scratch, cultivating them by hand, and carving out a living by selling and trading them—these are the inceptive transactions of commerce …Read More

Why These Entrepreneurs Went Undercover to Understand Their Customers

Secret Shopping is a market research practice that involves going undercover to a store to observe how it operates and how its customers behave. Our guest on this episode of Shopify Masters is Jon Boos of Wurkin Stiffs, the innovative accessories brand bridging the gap between fashion and function that appeared on ABC’s Shark Tank. Find out how he employs secret shopping at his customer’s favorite stores to learn more about …Read More

4 New Ways to Scale Your Business with Kit

It’s Kit, checking in! For those of you that haven’t met me, I’m a virtual employee. I can help you grow your business by doing things like running your Facebook ads and sending personal thank you emails to your customers. I can also connect with other Shopify apps to free up your time by setting up discount codes or turning 5-star reviews into powerful and effective ads. I manage all this …Read More

A Simple Guide to Writing Exceptional Meta Descriptions

You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of great ecommerce SEO. Still, if you’re like many business owners, one aspect of SEO could be giving you trouble: meta descriptions. Defining the Meta Description For those who aren’t familiar with meta descriptions, here’s a quick recap. When you type a search query into Google, let’s use …Read More

Google Optimize finns nu tillgängligt gratis – för alla!

Såväl Optimize och Optimize 360 är nu ute ur beta. Nu är dessutom Optimize (gratisversionen) tillgänglig för alla! Börja använda Optimize redan nu. För att se skillnaden mellan Optimize och Optimize 360, kolla in denna tabell. Det fina med Optimize 360 är att det är ett ypperligt komplement om du redan har Analytics 360. Vi skrev om lanseringen av Optimize 360 som beta för ett drygt år sedan. Kontakta oss …Read More

How to Network in Today’s World: Tips and Tactics For Creating Priceless Connections

No matter what field you work in—whether you’re a student, a freelancer, a full-time employee, or an entrepreneur—knowing how to network effectively can open doors for you. With email, LinkedIn, Twitter, and offline events, you’ve got more tools and options for creating valuable connections today than ever before. Whether we admit it or not, there’s a ceiling to what we can accomplish and how far we can go alone. It’s …Read More

196 Countries, 4 Stores, 2 Warehouses: How This Baby Brand is Growing Up Fast

In 2011, a couple moves from Fiji to Australia and starts a small side business. Little did they know, within a couple of years, they’d be living on the other side of the world, remotely managing a complicated network of warehouses and multiple wholesale and retail businesses that criss-cross borders and timezones. That couple is Peta and Charles Stinson, and there is, I learn, a method to their madness. The …Read More