With the rise of the creator class—YouTubers, bloggers, and Instagram stars—influencer marketing has emerged as a new way for brands to reach their target customers through already-engaged and already-established audiences. Influencer marketing doesn’t just get you exposure, but also endorsements through content that features your brand, which can make it worthwhile for businesses of all sizes. So we know influencer marketing can have a big impact. But that begs the obvious …Read More
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Among challenges faced by entrepreneurs, that elusive work-life balance is one I hear time and time again. Drawing the line between life and work is especially difficult for family businesses and those operated out of the home: kitchen tables overrun with production samples, packaging supplies overflowing from closets, after-hours conversations always circling back to the business. It’s a tough habit to break. For Lichia Liu and her husband Christopher Guest, …Read More
[…] The post A Better Fit: How Bonobos Became A Serious Ecommerce Contender appeared first on Word-of-Mouth and Referral Marketing Blog.
Unite is Shopify’s annual Partner and Developer conference where we celebrate the Shopify ecosystem and make our major product announcements for the year. In this two-part takeover of Shopify Masters, we’ll unpack what went down at Unite 2017 with behind-the-scenes interviews with our Chief Product Officer Craig Miller, VP of Product Satish Kanwar, and other guests. This episode will explore the thinking behind two major product announcements—the new Chip & Swipe Card Reader and …Read More
We’ve all heard the phrase “content marketing” – but what is it exactly? According to the Content Marketing Institute (the best-known content marketing education organization), “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” By this definition, it’s clear that content marketing is way more than just …Read More
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Dropshipping is an excellent way to start an ecommerce business without needing to worry about inventory or shipping. It’s as simple as listing a product for sale on your website, and sending an email to your supplier to ship the item on your behalf whenever you get an order. While starting a dropshipping business is a great way to start an ecommerce business, digging deep through the internet to find …Read More
Tracking the performance of your social campaigns is critical in maximizing your success. But the fact is that your Google Analytics data and your Facebook data will never match entirely. Why is this? The only way to accurately measure your Facebook data is through Facebook reporting itself – here are some key reporting notes on the variations between the two, why they exist, and what you need to watch for. …Read More
The superheroes have cornered the market on multi-tasking. A newspaper photographer by day becomes a flying strongman by night. A millionaire playboy moonlights as a crime-fighting rodent. And they still find time to squabble with each other. Multitasking gets a bad rap these days, as the kryptonite to mindfulness, but for working moms it’s their lifeblood. Batman v SuperMom? Place your bets, folks. My money’s on the real heroes. I …Read More
[…] The post To Turbocharge Your Referral Program, Bake In Your Value Proposition appeared first on Word-of-Mouth and Referral Marketing Blog.
Kylie Jenner emerges from the double-doors of her brand’s Manhattan pop-up shop into a street filled with her fans. Beside her is Laura Nelson, a name and face likely unknown to the masses who came here for the lipstick. That lipstick, though, is the result of a collaboration: Kylie’s vision and Laura’s 17 years of experience in the beauty business. In 2014, her own business sprung up, seemingly out of …Read More
[…] The post How 3M Stays Ahead With Its Modern Marketing Campaigns appeared first on Word-of-Mouth and Referral Marketing Blog.
A line-up snaked out of sight through the wide walkways of LA’s Wakefield Mall. Hoards of people called in sick and skipped school to be the first to experience their favorite celebrity brand in the flesh. Until that day in December, Kylie Cosmetics had never lived outside of a website. From the low overhead to the freedom to work when and where you want, the benefits of running an online business …Read More
[…] The post Elfin Marketing Case Study – A Masterclass In Selling Baby Products Online appeared first on Word-of-Mouth and Referral Marketing Blog.