Go to Top

Blog Full Width

First CRO Certification Course in Italy – An Initiative Supported by VWO

How can you learn Conversion Rate Optimization in a way that you can apply it easily to any project?  How can you make a low performing website to a highly remunerative one without redesigning it from scratch? Those are just two of the questions that Luca Catania, Director of Madri Internet Marketing & Head of Marketing of Catchi, answered during the First Certification CRO certification Course in Italy supported by …Read More

These Are the Countries Most (and Least) Prepared for Cyber Attacks

The stakes couldn’t be any higher in the global cybersecurity arena. From Russia’s alleged role in the DNC hacks to this month’s revealing Vault 7 leak of nearly 9,000 CIA documents, it should now be clear that keeping data safe is of paramount importance for any organization. Leaks and hacks are causing irreparable damage across the board – and it is now more essential than ever before for individuals, organizations, …Read More

What a Home Shopping Network Can Teach You About Conversions

Uber might be King of Growth Hacking. The one everyone fawns over. The media adores. Growth Hackers join. But these kinds of companies are the exceptions. Their ascent so quick and scale so massive that the vast majority of us can’t play by the same rules. Instead, we need to look around. At the regular companies. One’s who’re grinding out, day-to-day, trying to get as many paying customers as possible. …Read More

Finding Your Fanbase: How UI Stencils Speaks to Software Builders

A fanbase is a small-but-passionate group of your kind of people. They tend to share similar beliefs, experiences, and, in the case of UI Stencils, professions. Jay Dokken is the founder of UI Stencils, tools and accessories for software planning and design. In this episode of Shopify Masters, you’ll learn how having a dedicated tribe helped earn sales from the onset of his business. Listen to Shopify Masters below… Download Shopify …Read More

Using Personalization To Increase AOV And Conversion Rates

Dear |FNAME|, As a valued customer, we’d like to… For many eCommerce companies, the first personalization project begins with FNAME. We have become really good at personalizing emails because we know that it works. Emails personalized with recipients’ first names increase open rates by 2.6 percent. Shoppers are more attracted to marketing that targets their interests and purchase patterns. This doesn’t only apply to emails–using personalization in your eCommerce branded …Read More

Visualizing The World’s Deepest Oil Well

In the world’s deepest gold mine, workers will venture 2.5 miles (4 km) below the Earth’s surface to extract from a 30-inch (0.8m) wide vein of gold-rich ore. While these depths are impressive, mining is limited by the frailty of the human body. Going much deeper would be incredibly dangerous, as limitations such as heat, humidity, logistics, and potential seismic activity all become more intense. Luckily, the oil industry does …Read More

How Quartile-Based Pricing Doubled This SaaS Company’s Monthly Recurring Revenue Growth

Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers or charge more per customer. At Planio, we focused heavily on acquiring new customers via content marketing and retaining those customers via investing in product development and customer success. And it worked. In January 2015 our monthly customer account churn rate averaged 2.49% and in January 2017 averaged 2.1%, a 20% reduction. While a lower …Read More

Join us live on May 23, 2017 as we announce the latest Analytics, DoubleClick and Ads innovations

What: Google Marketing Next keynote live streamWhen: Tuesday, May 23, 9:00 a.m. PT/12:00 p.m. ET.Duration: 1 hourWhere: Here on the Google Analytics Blog Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your ability to reach consumers, simplify campaign measurement and increase your productivity. We’ll also give you …Read More

5 Accounting Basics That Will Help You Grow Your Shopify Store

You took the leap and launched a business. Since then, you’ve likely experienced it all: the highest highs and the lowest lows. As your business started to gain traction, I’ll be willing to bet that the amount of paperwork you have to deal with started to grow too. By now, you might be considering shoving all your receipts into a shoebox and handing it to an accountant. Not a bad a idea, but there …Read More

U.S. Military Personnel Deployments by Country

U.S. Military Personnel Deployments by Country 200k active troops overseas in 177 countries The Chart of the Week is a weekly Visual Capitalist feature on Fridays. There was no shortage of cuts proposed in Trump’s budget for 2018, which was released earlier this week. However, one of the few departments that did not receive a haircut was the Department of Defense. If the proposed budget ultimately passes in Congress, the …Read More

Why Your SaaS Sales Depend on Data More Than Ever

Every SaaS business is aiming for sales success. However, earning more revenue isn’t always a direct path. It’s a winding road of trial and error with internal and external factors. Data is one solution to your sales woes. It can help your team discover gaps in the customer experience and transform your overall strategy. The SaaS industry is a highly competitive market. As more companies emerge to claim their stake, …Read More

How to Start a Podcast: The Ultimate Step by Step Podcasting Guide

Podcast listenership continues to grow tremendously every year. According to Edison Research, 40% of Americans aged 12+ say they have ever listened to a podcast, while 24% say they have listened to one in the past month, up from 21% one year ago. What this means for you as a business owner is that podcasting is a content format you should start considering to reach this growing audience to help grow your …Read More

This Map Shows the Most Extreme Comparison of Population Density We’ve Seen

You may have heard that the majority of the world’s population actually lives within a relatively small circle that covers China, India, Japan, and other parts of Southeast Asia. That’s a pretty extreme example of population density – but here’s one that is even more impressive. It’s quite simple actually: it compares parts of the most expansive regions (Canada, Russia, non-coastal USA, Greenland, Australia, and others) with a tiny chunk …Read More

How to Turn Cold Facebook Traffic into Red Hot Leads

Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How about this? This just in! Facebook ads accounted for 97% of its revenue in 2016, and the social media platform makes more from advertising than traditional sources like Disney, Comcast, and CBS. You may have already known that, but the stats are impressive nonetheless: 4 …Read More

Two New Analytics Academy Courses and Year-Round Certification

For three years, many have participated in our free online courses on Analytics Academy, which aim to help you become an analytics expert and learn best practices on how to make your data actionable. In 2013, we started with a single course focused on Digital Analytics Fundamentals, and have since grown our offerings to include Google Tag Manager, Ecommerce and more. Today, we are introducing two new courses for Analytics …Read More