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A crash course in SQL for Marketers and Marketing Analysts

These days SQL is a must have skill for marketers and marketing analysts. Data is everywhere but access to that data is still a challenge.  Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how to write SQL on their own …Read More

Outfox Becomes a Google Cloud Partner

Customer behaviour and marketing data is becoming an increasingly important asset for marketers and decision makers. To understand the full consumer journey, and target the right audiences with a message that is relevant to each individual, is a challenge to many marketing teams. Joining offline and online data sources to be able to achieve omni-channel marketing, personalization and predictions often remains nothing but a dream. To help marketers solve these …Read More

Data Analytics for Internal Audit

This is a guest post from Marcel Baumgartner, Data Analytics Expert at Nestlé S.A. Introduction Large publicly listed companies not only have external auditors who check the books, but often also a large community of internal auditors. These collaborators provide the company with a sufficient level of assurance in terms of adherence to internal and external rules and guidelines. This covers financial aspects (spend, invoices, investments, …), human resources (working …Read More

Google Analytics 360 + Salesforce: A Powerful Combination

We often hear from marketers how challenging it is to piece together online and offline customer interactions in order to see a complete view of a customer’s journey. That’s why we’re excited to share that Google and Salesforce are working together to seamlessly connect sales, marketing and advertising data for the first time, giving you the full view of what’s working and what isn’t as customers engage with your ads, …Read More

Visualizing Household Income Distribution in the U.S. by State

Each state in the U.S. is unique, with different economic prospects and opportunities available to its residents. For example, in a state such as New York, there is a surplus of high-paying jobs available in tech and finance sectors. Meanwhile, in places like North Dakota and Alaska, there is an incredible endowment of natural resources that help create opportunity for the people living there. Household Income by State Today’s visualization …Read More

The Procrastinator’s Guide to BFCM Marketing (Plus Examples You Can Steal)

Your Black Friday Cyber Monday planning should have started months ago. I feel you, fellow procrastinator. I’m editing this post mere hours before it will be published. But have no fear—you can still pull off an epic BFCM sale with only a few weeks to go. From one last-minute junkie to another, a tight deadline is a great motivator. Don’t let the rush pressure you into a bad decision, though. …Read More

Visualizing the Trillion-Fold Increase in Computing Power

On July 20, 1969, millions of people received an inspirational jolt from watching two brave astronauts take humankind’s first steps on the moon. Rightly so, those astronauts, Neil Armstrong and Buzz Aldrin, are now household names to many – however, their Apollo Guidance Computer (AGC) remains the unsung hero that made their moon landing possible in the first place. With processing power equivalent to a pair of Nintendo consoles, the …Read More

35 Chinese Cities With Economies as Big as Countries

35 Chinese Cities With Economies As Big as Countries The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Gaining perspective on China’s monstrous economy isn’t always the easiest thing to do. With 1.4 billion people and the third-largest geographical area, the country is a vast place to begin with. Add in explosive economic growth, a market-oriented but Communist government, a longstanding and complex cultural history, and …Read More

How to Find Which Sites are Driving Retention

I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel Report to see who came to your site, and how many of them signed up. …Read More

8 Post-Sale Emails To Turn New Buyers Into Lifelong Fans

Email marketing. It’ll help you sell more! It converts like crazy! It has the best ROI of any marketing channel! These are all true statements about email marketing, but you’d be forgiven for thinking email is always about selling, selling, selling. Sure, email is a powerhouse sales channel, but it can also help you build customer relationships after you’ve closed that sale. Your brand-new customers are ready and waiting to become fans, …Read More

Open Source Community Connectors for Data Studio

More than six hundred developers have signed up for developer access to Data Studio Community Connectors since the Developer Launch. Community Connectors give developers an opportunity to come up with innovative solutions for data access and broaden the scope of data sources users can connect to. Based on community feedback, we recognized that many of you are looking to share your work on connectors with the community. Also, developers are …Read More

The Richest Person on Each Continent

The Richest Person on Each Continent With a stock price surge of 13% after Amazon’s most recent quarterly filing, Wall Street analysts were reportedly “shocked” by the company’s rapid growth. The e-commerce juggernaut beat both quarterly revenue and earnings forecasts, and continues to trailblaze with a 34% revenue growth rate. This boded well for the net worth of Amazon founder Jeff Bezos, which fluctuates wildly based on Amazon stock price …Read More

Selling on Marketplaces With Shopify: How to Choose Where to List Your Products

As Black Friday Cyber Monday approaches, consumers are getting into the buying spirit of the holiday season. But as a business, the hard part is making shoppers aware of your products and offers. While there’s always marketing to be done—on social media, email, and other channels—you can also consider tapping into marketplaces to get your products out there. Selling your products on online marketplaces lets you access an audience of …Read More

How to Prepare Your Online Store for The Holiday Season

The Holiday Season is right around the corner. Many people have already started to look for Christmas presents. In less than a month, the biggest shopping weekend of the year starts and the whole world will be ready to spend money on gifts for friends, loved ones and themselves. During Black Friday and Cyber Monday there is a tremendous increase in website visitors, along with their eagerness to buy. Plus, …Read More