Monthly Archives: March 2007


31
Mar 2007

I was talking with a Google Account Manager when he asked me: “If you had a web site that sold shoes, which search key word would be more important…shoes or Nike Pegasus?” Interesting question, isn’t it? While shoes is a more general term, Nike Pegasus focuses on a specific product a seasoned Googler (Yahoo’er, MSN’er) would enter. While Internet shoppers become more sophisticated and technology continues to evolve…the answer will most always depend on the ROI of each Ad word across a specified period of time, e.g. December 2006.For our fictitious web......

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27
Mar 2007

For my 1st official post (woo-hoo!), I thought I would discuss what I have learned from working with some of the analytics solutions out there. I’ve implemented and worked with WebTrends, Omniture, Google Analytics and IBM’s SurfAid, (now owned by Coremetrics)…log file analysis tools as well as JavaScript driven ASP solutions. I have built great relationships with these firms and had to disappoint them when it was time to move on. OK, enough of my rambling on. What’s my point? Never, and I mean NEVER, fall in love with a particular solution......

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