Monthly Archives: May 2007


31
May 2007

Post by Michael Assad Does your content management system have what it takes to capture and retain new Web traffic? Download this article in PDF from the Agility Web site   More is Better Your Web site serves many purposes.  It helps to raise awareness about who your company is and what you do.  In many cases, your Web site is used to sell your company’s products and services.  In other cases, your Web site provides content that draws users to your site for educational or entertainment purposes.  Whatever your Web site......

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29
May 2007

Posted by Kathryn Lagden… It seems every day brings a new widget. In typepad (the service we use for the AIMS blog) there are currently just over 100 widgets available. Some of these widgets are incredibly helpful. They're relatively simple to implement (ie. no coding required) and add interesting content and/or functionality to the blog. However, as a blog reader I seem to be bumping into some frustrating widgets these days. In particular, the ones that pull content from other sources and package it up to display nicely on your site. When......

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27
May 2007

Post by: Anne Marie Lorriman, henderson bas Q. henderson bas has always had an interactive media department, but how has your motivation for providing media services changed over time? A. We’ve always been fortunate to have extremely strong, intelligent resources that allowed us to provide media services.  The key word is ‘services’ – an offering that gave clients a one-stop shop for online ads and media.  My ‘ah-ha’ for the power of media came from a Levi’s promotion where the media buy was instrumental in creating one of the most successful campaigns......

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25
May 2007

Post by SearchEnginePeople.com You can’t spend more than a day in the world or search engine optimization without being exposed to the social media mantra: you have to get your site exposed on Digg, Slashdot, Fark, Netscape, etc. Have to. And why again? To gain fame or customers? No. To get links. Links, links, links. Tons of them. With reciprocal linking schemes out of the door, playing the social media card has become the way to build links for a site. When we put up a story, an image, a video, a......

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23
May 2007

Many applications require end-users to login in order to access there content. As such, we decided to pass the Authenticated UserID, e.g. aberlinger, of each visitor via sProp1 in Omniture. EVERY (yes every) user must login to access these sites. We started to notice a significant difference between unique visitors and authenticated userID’s. Check out the stats below for March 2007: 30,710 unique visitors 19,708 authenticated userID’s How is this possible? What are the reasons driving the discrepancies in the data? We first need to understand how our analytics solution determines unique......

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22
May 2007

Posted by Kathryn Lagden… As an internet marketer I'm quick to criticize poor website design and frustrating usability. So I thought it only fair to sing the praises of a website that has consistently delighted me with its ease of use. When I'm busy and the only thing left in the fridge is a box of baking soda and an empty jar of mustard, Swiss Chalet is my quick fix solution. My dietary choices might be questionable but it's so quick and easy to order online that I can't seem to stay......

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15
May 2007

Posted by Kathryn Lagden… I recently caught up with Andrew Goodman, a Toronto based search expert, who has taken on the role of Chair for the Search Engine Strategies conference being held in Toronto June 12-13. Andrew is President of Page Zero Media, editor of Traffick, and the author of 'Winning Results With Google Adwords'. And he also volunteers on AIMS search engine council. KL: I know you've participated in the SES conference before, why did you decide to take on the role of chair this year? AG: They asked. 🙂 I've......

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10
May 2007

Posted by Kathryn Lagden… A few weeks ago a cycling friend sent me a link to the Trek website with a note saying ‘You should do this!’. Intrigued I clicked on the link. As you can see in the screenshot below, I had one option. I selected my country (Canada) and was then prompted to select a language (English). Looks like they’re tailoring the content to me…Nice. The offer was laid out on a simple, easy to read page.  Trek was going to select 5 women to share their riding experiences. In......

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08
May 2007

As you probably know we've been running our annual member survey for the last couple of weeks. This is your last chance to enter for a chance to win the 30GB ipod. The survey closes May 9th at midnight so don't delay! Click on the link below to complete the survey: http://survey2.delvinia.com/wix2/p58415109.aspx Good luck! And thanks for your input, it really helps us plan AIMS events and activities....

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07
May 2007

Someone on the Yahoo! forum asked is there where any good articles or opinions on what the KPI’s should be for their B2B site. What I found interesting is why someone would go to external resources for help in determining KPI’s for their site. Is that what he was really asking for? A simple list? I hope not! In my humble opinion, the definition of and the process for determining KPI’s are what really matter when approaching what to measure on your site: B2B, B2C or B2E. Eric Peterson does a great......

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03
May 2007

One of the regular features on this blog is a poll…check it out over on the right hand column of this blog. (If you're reading this in a reader you'll need to click through to the blog to see the poll). This poll asks about blog reading habits. It will be interesting to see how people follow their favourite blogs. Please add your voice and vote! Previous polls are on the website....

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02
May 2007

Posted by Kathryn Lagden… As we lead up to the 2007 Canadian New Media Awards I decided to check in with one of the winners from last year. Ken Bautista, CEO and Executive Producer of Hotrocket Studios Inc. and Rocketfuel Productions answered the questions below… KL: What category did you win at the 2006 CNMA awards?KB: We won the "Most Promising New Company of the Year" award. KL: Tell us about the type of work you do at RocketfuelKB: Rocketfuel Productions is a joint venture between two Edmonton  interactive companies, Hotrocket Studios......

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01
May 2007

Posted by Ray Litvak from Leading Website Designs… Being the Sales & Marketing person for our web design company means fielding  inquiries for those seeking web design & web redesign services: our advertising’s goal is to drive prospects to our website and compel them to contact us for more information or  meet to discuss their web design needs.  If Venus and Mars align and the client’s goals are in line with our value proposition, we’re in business. Furthermore, another goal of our web design firm is to NEVER have one of our......

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