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September 2007

Managing Social Media using Web Analytics

It’s quite amazing what you do with web analytics because it is basically your portal into understanding your online presence. This means that you can look at the effect of social media, your revenue metrics and even your more subtle engagement metrics. So what is social media? Social media is news or content that is created by every-day people, this could be a bookmark of some useful content, a blog …Read More

Using packet Sniffing for Web Analytics

Firstly a packet sniffer is a really simple application that passively listens to any network traffic that runs through or past a network card. When it ‘sniffs’ the network it picks up all the packets for every protocol such as tcp/ip and ARP, it also picks up encrypted SSL packets. This all sounds very technical and worlds away from anything related to marketing or web analytics so how does it …Read More