Monthly Archives: November 2007


28
Nov 2007

I get the Search Marketing Standard Magazine through every quarter as it is one of the best places to find a round up of SEO techniques and ideas that are buzzing around the internet during that quarter. Now I know that SEO techniques and news can happen in a heartbeat, which is why I still use Google RSS reader for keeping on top of whats going on day by day. But sometimes it’s just nice to be able to sit on the couch and read a magazine about a topic I enjoy.......

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27
Nov 2007

Mesothelioma. Law firms pay hundreds of dollars, as in Benjamins, per click for the hopes of landing cases that pay millions in compensatory damages. The context here is demand. The stronger the pull on specific key words, the more the customer is going to have to pay for them. Never forget that the time of day/night is a very factor as well. Google has a great tool to help you search for CPC for Keywords. Check out this site for a more complete list of the most expensive search terms and Xendant......

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16
Nov 2007

…is like gaging gas consumption by pounds. Would you fill your car up with 100 LBS of gasoline? I bet you’re scratching your head or clicking over to Google to find out how much a gallon of gasoline weighs, 6 – 7 LBS depending on the tempurature when you weigh it and if its deisel or not. Lots of different factors can effect the weight of gasoline; similar to the multi-faceted aspects that determine an actual visit. Not to mention our frame of reference, we’re supposed to deal with liquids in terms......

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09
Nov 2007

Hello again everyone, it’s been a while since my last post. Today I’d like to talk about internal search and how best to approach measuring it. Almost any analytics solution will allow you to track raw instances of each term entered into a site’s internal search engine. In fact, many search applications will provide analytics reporting to the business users. But the key here, along with anything else in this space, is how to act on this information. OK, so you’ve tagged your site to track each search term and you know......

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