Monthly Archives: August 2008


01
Aug 2008

Internet Retailer is running a story based upon a case study from our video hosting & creation vendor SilverDock. This result is actually several months old and was included in Marketing “Sherpa’s 2008 Wisdom Report”: We tested product videos on our top 10 revenue generating products. After several rounds of iteration improving the load experience, we settled on a 3 level test: no video, autoplay, and click to play. Both video conditions resulted in conversion gains, but the click to play was dramatically superior. In addition to a 35% increase in conversion......

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