Go to Top

August 2008

Product Video Boosts Conversion Dramatically at MyWeddingFavors.com

Internet Retailer is running a story based upon a case study from our video hosting & creation vendor SilverDock. This result is actually several months old and was included in Marketing “Sherpa’s 2008 Wisdom Report”: We tested product videos on our top 10 revenue generating products. After several rounds of iteration improving the load experience, we settled on a 3 level test: no video, autoplay, and click to play. Both …Read More