Monthly Archives: May 2009

May 2009

I was talking to a friend of mine who happens to be a program director for a very large advertising agency here in Chicago. We were swapping notes on Web analytics vs. TV advertising when she made a very important statement: “I can’t stand it when I’m on a site on all these banner ad’s keep popping up on my screen.” Let’s think about that for a moment. How can we get the right message to the right people without annoying them? Have marketing campaigns turned into white noise that our end-users......

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