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August 2009

Turning Your Conversion Funnel into a Floodgate

Last year, I wrote about a split test we did that was featured in a Marketing Sherpa report on product videos and optin status. The test of click to play vs autoplay vs no video on an e-commerce site for it’s top 10 best selling products revealed a huge benefit to click to play. I presented the raw numbers for the first time at StomperLive8 and the first ten minutes …Read More