Monthly Archives: August 2009


27
Aug 2009

Last year, I wrote about a split test we did that was featured in a Marketing Sherpa report on product videos and optin status. The test of click to play vs autoplay vs no video on an e-commerce site for it’s top 10 best selling products revealed a huge benefit to click to play. I presented the raw numbers for the first time at StomperLive8 and the first ten minutes are online on youtube. I talk about how split testing negates the variation inherent in time of day, day of week, and......

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