Tracking branded traffic is a useful activity for any business. Branded traffic refers to users who seek out your business by name, either through historical familiarity or perhaps the translation of offline marketing into online activity. Thus, it can measure the effectiveness of offline advertising and the growth of a loyal custom user base, with the help of return rate metrics. In some cases, these visits show up as “direct traffic” in analytics. This means the visit came in without a referring URL in the CGI headers. Clicking a link from a......