The eMetrics Marketing Optimization Summit returns to Toronto for its third year, April 6-9. There’s something for everyone, whether you’re corporate or agency, marketing or technical. The conference is on April 8-9 and there are workshops on April 6-7. And for the second year, SMX Analytics will be held concurrently, and attendees can register for a discounted joint pass, floating back and forth between the two conferences at will. Being on the Advisory Board, it’s been challenging but also lots of fun putting together the tracks. We had lots of enthusiastic speaker......
The Google Analytics training course at University of Toronto has been expanded for one to two days. Why? This course is all about answering business questions, and getting to know how to use the various Google Analytics tools for deep segmentation, so that we can extract insights that are truly meaningful and actionable, not merely interesting. With the one day course, we were hard-pressed to allow enough in-class practice time for students to get a really good hands-on appreciation for the differences between in-report filtering, filtering in Profiles and Advanced Segments. Now,......