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June 2010

eMetrics Washington D.C. – October 3-7, 2010

Just finished The Art & Science of Social Business here in Toronto last week, and now gearing up for The Art and Science of Digital Marketing Management at eMetrics Washington D.C., October 3-7, 2010. Too early you say to think about October? Well, if you’re going, the Super Early Bird Discount expires tomorrow, June 30. Register now. And for our readers, use promo code JUNELI15, to get an extra 15% …Read More

The Art & Science of Social Business

Earlier this week, 170 folks gathered at the Canadian Marketing Association‘s event, The Art & Science of Social Business. Completely sold out, this was not a ‘how-to’ about social media but a series of case studies, keynotes and Q&A on how social media can be set-up & leveraged to support organization objectives (view detailed agenda). Key takeaways were: Effective social media isn’t just about creating. It all starts with effective …Read More

Online Advertising Business 101, Part VII: Demand-side Platforms (DSPs)

It turns out, alarmingly, that it’s been over a year since my last Online Advertising Business 101 post. And a year is an awfully long time in the world of online advertising. Long enough, in fact, for an entirely new kind of company to emerge and become the next big thing. I’m talking, of course, about Demand-side Platforms. You’ve heard of them, I trust? No? Then read on. DSPs, RTBs, …Read More