Monthly Archives: June 2010


29
Jun 2010

Just finished The Art & Science of Social Business here in Toronto last week, and now gearing up for The Art and Science of Digital Marketing Management at eMetrics Washington D.C., October 3-7, 2010. Too early you say to think about October? Well, if you’re going, the Super Early Bird Discount expires tomorrow, June 30. Register now. And for our readers, use promo code JUNELI15, to get an extra 15% off your registration. See you there! June LiClickInsight.ca====...

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25
Jun 2010

Earlier this week, 170 folks gathered at the Canadian Marketing Association‘s event, The Art & Science of Social Business. Completely sold out, this was not a ‘how-to’ about social media but a series of case studies, keynotes and Q&A on how social media can be set-up & leveraged to support organization objectives (view detailed agenda). Key takeaways were: Effective social media isn’t just about creating. It all starts with effective listening. For organizations, listening processes are very important. Coming late to the game does not mean you can’t successfully leverage social media......

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07
Jun 2010

It turns out, alarmingly, that it’s been over a year since my last Online Advertising Business 101 post. And a year is an awfully long time in the world of online advertising. Long enough, in fact, for an entirely new kind of company to emerge and become the next big thing. I’m talking, of course, about Demand-side Platforms. You’ve heard of them, I trust? No? Then read on. DSPs, RTBs, oh my As it should happen, my last post in this series was on the subject of Ad Exchanges – a new......

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