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February 2011

Optimizing for Customer Value

The following is from the February 2011 Drilling Down Newsletter.  Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection?  Just ask your question.  Also, feel free to leave a comment and I’ll reply. Want to see the answers to previous questions?  Here’s the blog archive; the pre-blog newsletter archives are here. Q: Thank you for creating this useful website! A: You’re welcome! Q: When figuring out retention rate for an annual or a 8 …Read More