Monthly Archives: March 2011


24
Mar 2011

eMetrics Toronto returns for a 4th time April 26-29. Breakout sessions have expanded to 3 tracks this year, with topics covering: Media Analytics & Audience Measurement Managing Web Analytics Site Optimization Advanced Web Analytics Campaign and Acquisition Optimization Social Mobile Marketing Metrics View the Agenda-at-a-Glance, full list of workshops and special events at emetrics.org/toronto. Of note, on Wednesday, April 27, between 2:30-5 pm, you can write the exam for the WAA Web Analytic Certification. Media Analytics & Audience Measurement is a brand-new 2-day track. Industry leaders from CBC, PBS, CTV, Turner Broadcasting,......

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18
Mar 2011

 My guest this week on Ask a VC is Peter Barris of NEA. NEA is one of the oldest venture firms in the country, one of the first to be bicoastal and one that unabashedly sticks to the same mega-fund strategy in good times and bad. Reader questions for Barris included everything from how to avoid getting cheated by bad VCs and what metrics he looks at when investing in an ecommerce company. And… Read More...

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17
Mar 2011

This past Tuesday at eMetrics San Francisco, comScore announced the launch of Digital Analytix (press release), leveraging their acquisition of Nedstat last year. Yon Nuta’s blog post a couple of days later addresses in detail some of the ways comScore feels Digital Analytix alleviates some problems with digital data. I had the opportunity for a lightning fast 30-minute tour of Digital Analytix on Thursday. A longer exploration is needed to do it justice, but here are a few observations & thoughts: The use of “Unique Browsers” to describe visitors tracked by web......

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12
Mar 2011

 Mike Maples, my guest on Ask a VC this week, is known for backing some of the best Web 2.0 entrepreneurs early on and hunting down “Thunder Lizards” or the 15 truly disruptive companies that hatch each year. But some of his most celebrated investments have turned controversial. In this video he defends Digg’s honor against some tough reader questions and defends… Read More...

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11
Mar 2011

Hypocrisy in Web Analytics? Before every eMetrics (I’ll be in San Fran teaching Basecamp, at the Gala, etc.), I try to ask myself, what is the most critical issue facing the web analyst community right now?  Then, at the show, I ask everyone I run into what they think about this issue. There’s lots of issues to choose from.  Career path I think is a big area of discussion, given the mergers in the space and trend towards outsourcing.  Then there’s the “we don’t get no respect” thing; senior management doesn’t seem to......

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11
Mar 2011

Over the past 3 months, we have come across 3 instances where personally identifable information (PII) is being stored in URL query strings. Very surprising that this happens once, let alone 3 times. All 3 sites are using Google Analytics, which means that they were violating the Google Analytics Terms of Service, which states:7. PRIVACY . You will not (and will not allow any third party to) use the Service to track or collect personally identifiable information of Internet users, nor will You (or will You allow any third party to) associate......

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08
Mar 2011

Seems like coming up with a value for social media has become a cottage industry, for example, $3.60 Facebook Fan Valuation Is Just the Tip of the Iceberg.  These values are often derived from what is paid for online media.  So you have to ask, if someone is basing the value of a Facebook fan on the value of impressions generated, what is the real value of those impressions?  Because unless this is known, the whole framework is faulty. Just because you pay $5 / CPM for impressions, does not mean they......

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07
Mar 2011

I’m leaving the country for a few weeks, so I’m trying to get a few episodes of Ask a VC in the can before I go. We have two exciting guests we’re taping this week: Mike Maples of Floodgate Fund and Peter Barris of NEA. Maples was early on both the super angel and Web 2.0 bandwagons, investing in companies like Digg, Twitter and Chegg. He’s noted as one of the guys… Read More...

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