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March 2011

eMetrics Toronto – Growing Once Again

eMetrics Toronto returns for a 4th time April 26-29. Breakout sessions have expanded to 3 tracks this year, with topics covering: Media Analytics & Audience Measurement Managing Web Analytics Site Optimization Advanced Web Analytics Campaign and Acquisition Optimization Social Mobile Marketing Metrics View the Agenda-at-a-Glance, full list of workshops and special events at emetrics.org/toronto. Of note, on Wednesday, April 27, between 2:30-5 pm, you can write the exam for the …Read More

Ask a VC: Peter Barris on Scaling the VC Business and Snagging the First Stake in Groupon (TCTV)

 My guest this week on Ask a VC is Peter Barris of NEA. NEA is one of the oldest venture firms in the country, one of the first to be bicoastal and one that unabashedly sticks to the same mega-fund strategy in good times and bad. Reader questions for Barris included everything from how to avoid getting cheated by bad VCs and what metrics he looks at when investing in …Read More

Quick Review of comScore Digital Analytix

This past Tuesday at eMetrics San Francisco, comScore announced the launch of Digital Analytix (press release), leveraging their acquisition of Nedstat last year. Yon Nuta’s blog post a couple of days later addresses in detail some of the ways comScore feels Digital Analytix alleviates some problems with digital data. I had the opportunity for a lightning fast 30-minute tour of Digital Analytix on Thursday. A longer exploration is needed to …Read More

Ask a VC: Mike Maples Defends Digg’s Honor and the Kno (TCTV)

 Mike Maples, my guest on Ask a VC this week, is known for backing some of the best Web 2.0 entrepreneurs early on and hunting down “Thunder Lizards” or the 15 truly disruptive companies that hatch each year. But some of his most celebrated investments have turned controversial. In this video he defends Digg’s honor against some tough reader questions and defends… Read More

All Talk, No #Measure

Hypocrisy in Web Analytics? Before every eMetrics (I’ll be in San Fran teaching Basecamp, at the Gala, etc.), I try to ask myself, what is the most critical issue facing the web analyst community right now?  Then, at the show, I ask everyone I run into what they think about this issue. There’s lots of issues to choose from.  Career path I think is a big area of discussion, given the …Read More

Surprising Privacy Gaffes

Over the past 3 months, we have come across 3 instances where personally identifable information (PII) is being stored in URL query strings. Very surprising that this happens once, let alone 3 times. All 3 sites are using Google Analytics, which means that they were violating the Google Analytics Terms of Service, which states:7. PRIVACY . You will not (and will not allow any third party to) use the Service …Read More

But What is an Impression Worth?

Seems like coming up with a value for social media has become a cottage industry, for example, $3.60 Facebook Fan Valuation Is Just the Tip of the Iceberg.  These values are often derived from what is paid for online media.  So you have to ask, if someone is basing the value of a Facebook fan on the value of impressions generated, what is the real value of those impressions?  Because …Read More