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May 2011

Defining Behavioral Segments

The following is from the April 2011 Drilling Down Newsletter.  Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection?  Just ask your question.  Also, feel free to leave a comment and I’ll reply. Want to see the answers to previous questions?  Here’s the blog archive; the pre-blog newsletter archives are here. Q: I purchased your book and have a few questions you can hopefully help me out with. A: Thanks for that, and sure! …Read More