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August 2011

Interview with Bryan Eisenberg About Stockholm Conference

One of my favourite authors and marketers, Bryan Eisenberg, is coming to Stockholm to speak at Internet Marketing Conference in September, so I decided to ask him a few questions. Bryan, you’re the author of Always Be Testing, Call to Action: Secret Formulas to Improve Online Results, Persuasive Online Copywriting: How to Take Your Words to the Bank and Waiting for Your Cat to Bark?: Persuading Customers When They Ignore …Read More

Meet Stéphane Hamel at eMetrics Stockholm

I’ve interviewed Stéphane Hamel, Cardinal Path, about his upcoming presentation at eMetrics Stockholm in September. Tell those who, unlike me, don’t know you a little about yourself. It could be a long story! I started nearly 25 years ago as a software developer, analyst, system administrator and DBA for a research project—with access to the Internet. When the web came out, I had the chance to install a server so …Read More

Meet Paras Chopra, Visual Website Optimizer Guru

I’ve been a big fan of the work of Paras Chopra and crew since they took their first baby steps with Visual Website Optimizer. Today, thousands of people across the world use the product. I should have done it earlier, but finally I’ve taken the time to interview Paras. First of all, congratulations to making such a great tool in such short time. Your work has impressed me since the …Read More