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September 2011

How to Measure and Optimize at eMetrics Stockholm

I’ve asked my employee, and colleague, Antoaneta Nikolaeva a few questions about her presentation at the upcoming eMetrics Marketing Optimization Summit in Stockholm. What are you going to talk about? I will share techniques and insider tips on how to work with web analytics to understand your audience better. It will help you increase your conversion rate. I will show you how several non-profit organizations do it, for example Operation …Read More