It’s that time of year again. The nights are drawing in, snow is starting to fall in the mountains, our minds turn to thoughts of turkey and Christmas pudding, and familiar faces appear: Santa, Len and Bruno, and of course, Jimmy Wales. If you are a user of Wikipedia (which, if you’re a user of the Internet, you almost certainly are), you’ll likely be familiar with Jimmy Wales, the founder of Wikipedia and head of the Wikimedia Foundation, the non-profit which runs the site. Each year Jimmy personally fronts a campaign to......
There is no shortage of pontification available about how to measure your online marketing campaigns: how to integrate social media measurement, landing page optimization, ensuring your site has the right feng shui to deliver optimal conversions, etc. But there is very little writing about the other side of the coin: if you’re the one selling the advertising, on your site, or blog, or whatever, how do you understand and then maximize the revenue that your site earns? As I’ve covered previously in my Online Advertising 101 series, publishers have a number of......