Monthly Archives: December 2011


28
Dec 2011

You will find many examples of how various headlines, call to actions etc. can be tested to drive more conversions and how many companies have successfully done so. Maybe you have done it too. However deep inside you know that moving the needle from 3% to 4% is huge but still there are 96% of your visitors/visits that did not convert. I have compiled a list of some of my blog posts that show you how can move the needle further up by taking action on things that are generally not found......

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20
Dec 2011

Welcome to the second installment in my Building the Perfect Display Ad Performance Dashboard series (Note to self: pick a shorter title for the next series). In the first installment, we looked at an overarching framework for thinking about ad monetization performance, comprised of a set of key measures and dimensions. In this post, we’ll drill into the first of these – the measures that you need to be looking at to understand your business. How much, for how much? As we discussed in the previous post, analysis of an online ad......

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19
Dec 2011

For past few years I have made several predictions about Web Analytics. This year I am going to make only one prediction but will provide five tips for 2012. Prediction This year the push will be towards “Multichannel Analytics”. Integration of various data sources, e.g. email, CRM, social media, call center etc. , with Web Analytics will take center stage. Five Tips for Web Analytics Expand your web analytics to consider other data sources We all know by now that no one channel exists in isolation. Web, email, mobile, social media, catalog,......

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07
Dec 2011

Real-time web analytics provides you a view into what is happening on your site at that very moment. It is really interesting to see where visitors are coming from, what keywords they are searching, what pages they are viewing etc. Though most of the time that’s where it ends i.e. it is interesting but not very valuable. As many web analysts have stated time and again, the value of the analytics comes from the action you take on that data. So, unless you are going to take actions in real time you......

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