Go to Top

December 2011

10 Conversion Optimization Posts You Must Read

You will find many examples of how various headlines, call to actions etc. can be tested to drive more conversions and how many companies have successfully done so. Maybe you have done it too. However deep inside you know that moving the needle from 3% to 4% is huge but still there are 96% of your visitors/visits that did not convert. I have compiled a list of some of my …Read More

Building the Perfect Display Ad Performance Dashboard, Part II – metrics

Welcome to the second installment in my Building the Perfect Display Ad Performance Dashboard series (Note to self: pick a shorter title for the next series). In the first installment, we looked at an overarching framework for thinking about ad monetization performance, comprised of a set of key measures and dimensions. In this post, we’ll drill into the first of these – the measures that you need to be looking …Read More

One Prediction and Five Web Analytics Tips for 2012

For past few years I have made several predictions about Web Analytics. This year I am going to make only one prediction but will provide five tips for 2012. Prediction This year the push will be towards “Multichannel Analytics”. Integration of various data sources, e.g. email, CRM, social media, call center etc. , with Web Analytics will take center stage. Five Tips for Web Analytics Expand your web analytics to …Read More

Do you need Real-Time Web Analytics?

Real-time web analytics provides you a view into what is happening on your site at that very moment. It is really interesting to see where visitors are coming from, what keywords they are searching, what pages they are viewing etc. Though most of the time that’s where it ends i.e. it is interesting but not very valuable. As many web analysts have stated time and again, the value of the …Read More