Go to Top

January 2012

Analyzing and Optimizing Ad Campaigns – Part 1

I am going to start this series of post with few questions for you.  Here is some data pulled from a Web Analytics tool. This data is for a “Display Ad” campaign: Most of the web analysts today get the following view of display advertising from their Web Analytics tool.  Looking at this data and some publicly available information they will get started on the analysis and recommendation. Though some …Read More

Social Media Sentiment: Don’t Get Caught Up In Raw Counts

Are you obsessing over the total number of mentions, number of positive mentions and negative mentions? If you are then you are not alone. This same issue came up recently while I was speaking on the subject of Social Media at a local event. One person got very concerned when I said that a lot of social media conversations are marked “Neutral” in most of the social media monitoring tools. …Read More

Nobody Tells This to Beginners

“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is …Read More