Monthly Archives: May 2012


31
May 2012

Clients of ours have recently found success with Pinterest – an online pinboard that allows users to organize and share products that they find online. The site allows users to “pin” a picture onto their Pinterest “board.” From there, users that are following their boards can view the items and “re-pin” it onto their board. When a user pins a product picture, it has the potential to go viral and the exposure can increase exponentially. One of our retail clients recently added the “Pin It” button onto their website and a Pinterest......

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30
May 2012

I recently heard an advertisement on the radio entreating  listeners to “Like” the advertiser’s Facebook page, in exchange for doing so the listener stood the chance to win something – or they got a reward of some form or other. How odd!! Facebook’s like button is a coveted prize amongst marketeers within some companies. Presumably, the theory being that the more “Likes” the greater the exposure across the Facebook network and the greater the brand advocacy. This seems like an anathema; to advertise a promotion to promote a promotional opportunity through advocacy…......

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29
May 2012

Rich Ads in Search create a more engaging experience for prospective customers–and can help drive more of them to your website. With Rich Ads activated in MSN, your branded text ads are enhanced with user-engagement features such as deep links to your site, text entry forms, images, and videos. Yes, only branded keywords are eligible for this format, so it’s really about build a stronger brand presence by appearing first, and prominently, on the search page – see the Coke rewards example below. Eligible keywords may extend beyond your company name to......

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24
May 2012

Gain worldwide recognition for your work by entering the most prestigious juried competitions in visual communications. Since 1959, Communication Arts has published the best in visual communications from around the world. Ask any creative director which competitions rank as the most influential, and they’ll place Communication Arts at the top of the list. Communication Arts has six juried competitions that cover the entire field of visual communications. With winning entries published both in print and online, art and creative directors, graphic designers, Web designers, copywriters, photographers and illustrators find these competitions a priority for......

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01
May 2012

Some interesting news today: Google has fully launched the cloud-based BigQuery service that it first previewed last November. From the website: Google BigQuery is a web service that lets you do interactive analysis of massive datasets—up to billions of rows. Scalable and easy to use, BigQuery lets developers and businesses tap into powerful data analytics on demand. The BigQuery service is built on the back of Google’s enormous investments in data infrastructure and exposes some of the clever tools the company has built for internal use to an internal audience. It’s designed......

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