Monthly Archives: June 2012


06
Jun 2012

The Canadian Marketing Association’s annual Social Media Conference is just one week away on June 13, 2012. Located at the Allstream Centre, it’s not too late to register. Since I’m a CMA council and committee member, I have a registration discount code to offer our blog readers. Use code social2012 when you register either online or by phone. Register online or by calling 416-645-3281. The outstanding speaker line up includes Martha Rogers, Sean Moffitt, Maple Sports & Entertainment, Microsoft Canada, Rogers Communications and many more. Get full details at at http://www.the-cma.org/education-events/social-media-conference. June......

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04
Jun 2012

While there’s seldom one simple problem that defines under-performing AdWords campaigns, the following 3 PPC failure points are among the more common we uncover when performing AdWords account reviews: 1. Default Settings Atrophy Google’s default AdWords settings are great for businesses spending under $1,000/mo. Yet as racecars don’t have automatic transmissions, neither should high spending AdWords accounts in competitive markets be using Google’s default settings. 2. Display Advertising Atrophy Many retailers have tried and failed with display advertising. Blanket targeting options burn through cash while attracting visitors that don’t convert to customers.......

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01
Jun 2012

One of my companies, inUse Insights, re-branded to Outfox this week. We celebrated by getting a painting, eating cake, and drinking champagne. As you can imagine, we’ve been quite busy. We plan on continuing growing as a business, and improving our offering. We also celebrated two years as a business (first as inUse Insights, and now as Outfox.) Our birthday was celebrated by purchasing some strange videos on Fiverr.com. (I’m still involved in Ampliofy as well.) This blog post was originally posted on WebAnalysts.Info. Link to this blog post: Meet Outfox, analytics......

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01
Jun 2012

I recently read a quote as follows: “We are making fact-based decisions in less time with more accuracy and less emotion….” I think its all good apart from that last bit which makes me shiver “…and less emotion…“ It’s as if in order to be good business people emotion has to be scrubbed clean from the system in a way that turns us into automatons that hide behind data. Google (not the source of the quote I should add) must be one of the leading “poster child” companies that relies very heavily on......

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