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September 2012

eMetrics Stockholm in October

eMetrics Stockholm is taking place October 15–16. Outfox is a partner. I’m the chair of the advisory board, and my co-founder Christoffer is talking about combining Google Analytics data with other data sources. The program is 100% in English. Some of the other speakers include: – Ivan Bager, Nordea – Eleftherios Diakomichalis, SoundCloud – Thomas Löjmann Jörgensen, LEGO – Matthew Niederberger, Thomas Cook – Craig Sullivan, Carglass m.fl. – Thomas …Read More

Marketing Funnel Not Dead, Using Funnel Model for Attribution Is

It’s become fashionable to declare the “Marketing Funnel Model” dead. For example, here is a post worth reading on this topic by Rok Hrastnik.  There are some very good points in this post on why using a funnel to attribute media value is really a troubled idea.  I was flagged on this post because it has a quote from me that seems to support Rok’s thesis about the death of the funnel model …Read More

Marketing Funnel Not Dead,Using Funnel Model for Attribution Is

It’s become fashionable to declare the “Marketing Funnel Model” dead. For example, here is a post worth reading on this topic by Rok Hrastnik.  There are some very good points in this post on why using a funnel to attribute media value is really a troubled idea.  I was flagged on this post because it has a quote from me that seems to support Rok’s thesis about the death of the funnel model …Read More

Why Conversion Optimization Fails

This is an article I wrote for Website Magazine in 2011. I recommend that you pick up their latest issue to read many more articles. The American magazine “reaches 142,709 qualified website owners and Internet professionals and the largest audience of website owners and managers in the field.” There are many reasons why your attempts at conversion optimization could fail. If you avoid the mistakes listed in this article, then …Read More

Consider the Benefits of Google’s Trusted Stores

Google Trusted Stores is designed to help customers easily find merchants who offer a superior online shopping experience. Google is making an extra push to expand their Trusted Stores program with the roll out of Google Shopping. This badge will be shown next to your listings across Google properties, including the new Google Shopping. Google also provides $1,000 purchase protection for all Google Trusted Stores as reassurance to shoppers. To …Read More