Google’s switch from Website Optimiser (GWO) to Content Experiments (GCE) has made the testing process significantly easier and, in so doing, the effort of site optimisation more fun and, importantly, more productive. Until now the level of effort required to set up an experiment using Website Optimiser was a barrier to action for many, by contrast Content Experiments makes use of the standard Google Analytics tag that is already set and as a result cuts out much of the configuration hassle associated with GWO. However, there are differences between the two systems.......
Since the announcement of Google Shopping, online retailers have been scrambling to make sense of the changes and adapt for a successful Q4. On October 17th, Adwords’ Product Listing Ads officially power all of Google Shopping. As the rollout has happened over the last few months, Google has been adding features to their system to help retailers get an added lift for this year’s holiday season. One program in particular is Google Trusted Stores. The program opened enrollment to retailers in mid-June. Since that time, Google has insisted that the benefits of......