Monthly Archives: February 2013


22
Feb 2013

What we’ve found, is that while the deck chairs are being rearranged a bit, the value and strength of a well defined media brand has never been stronger.  More value (as measured in views and loyal audience) is being derived, particularly by news properties, from their home pages than from the quick hits and sexiness of search and social traffic that arrives through the side door.  Thus, the real value is created by what you do with audience upon their arrival. ...

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18
Feb 2013

What we’ve found, is that while the deck chairs are being rearranged a bit, the value and strength of a well defined media brand has never been stronger.  More value (as measured in views and loyal audience) is being derived, particularly by news properties, from their home pages than from the quick hits and sexiness of search and social traffic that arrives through the side door.  Thus, the real value is created by what you do with audience upon their arrival. ...

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18
Feb 2013

What we’ve found, is that while the deck chairs are being rearranged a bit, the value and strength of a well defined media brand has never been stronger.  More value (as measured in views and loyal audience) is being derived, particularly by news properties, from their home pages than from the quick hits and sexiness of search and social traffic that arrives through the side door.  Thus, the real value is created by what you do with audience upon their arrival. ...

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18
Feb 2013

What we’ve found, is that while the deck chairs are being rearranged a bit, the value and strength of a well defined media brand has never been stronger.  More value (as measured in views and loyal audience) is being derived, particularly by news properties, from their home pages than from the quick hits and sexiness of search and social traffic that arrives through the side door.  Thus, the real value is created by what you do with audience upon their arrival. ...

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18
Feb 2013

What we’ve found, is that while the deck chairs are being rearranged a bit, the value and strength of a well defined media brand has never been stronger.  More value (as measured in views and loyal audience) is being derived, particularly by news properties, from their home pages than from the quick hits and sexiness of search and social traffic that arrives through the side door.  Thus, the real value is created by what you do with audience upon their arrival. ...

Read More


18
Feb 2013

What we’ve found, is that while the deck chairs are being rearranged a bit, the value and strength of a well defined media brand has never been stronger.  More value (as measured in views and loyal audience) is being derived, particularly by news properties, from their home pages than from the quick hits and sexiness of search and social traffic that arrives through the side door.  Thus, the real value is created by what you do with audience upon their arrival. ...

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05
Feb 2013

Last week was an awesome week for digital measurement, especially if you were in San Francisco. The week started with a resurgent Webtrends, kicking off their Streams product at their annual Engage user conference, and ended with what is undoubtedly the largest gathering of tag management users and wonks in the industry at Ensighten Agility. Both were great events, exceptionally well run throughout, and my team and I were honored to be invited to present and participate in both. While both conferences had great speakers, and I certainly learned a ton throughout......

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