Monthly Archives: March 2013


25
Mar 2013

Many organizations fail to create a culture of analytics, not because they don’t understand the value of analytics, but because the analysts fail to craft a good and relevant story with the data.  We have all seen reports filled with pretty charts, graphs and numbers.  After going through all the data if the audience doesn’t have a clear understanding of what the reports are telling and what they should do with those charts and graphs then the analyst has failed in his/her job, no matter how pretty the reports are. Let’s face......

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13
Mar 2013

Lately it seems like nearly every conversation I have with a client or prospect touches on Tag Management Systems (TMS). If it’s not a client or prospect, it’s a Venture Capitalist asking who they should throw money at, or it’s a new TMS firm pitching us on why they are the “easiest, fastest, most best-est TMS in the Universe …” Were I a less patient man I would probably stop answering the phone; were I more patient, I would probably author Tag Management Demystified … Turns out I fall somewhere in the......

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07
Mar 2013

There is no doubt smartphone and tablet shopping is thriving. If you are skeptical, just look at the trends from 2012. Sales from smartphones, tablets, and other mobile devices grew 81% in 2012, accounting for 11% of total e-commerce sales. As smartphone penetration continues to climb, retail sales made from smartphone devices are expected to reach $27 billion by 2016, according to one study by Forrester Research, Inc. that excluded tablets. That would be 8% of forecasted e-commerce sales without even considering sales from tablet devices. As mobile and tablet shopping continues......

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