Monthly Archives: April 2013


17
Apr 2013

Recently I’ve been experimenting with the attribution modelling feature which is steadily being rolled out across the free version of Google Analytics. I’ve been doing this with a particular task in mind and as I’ve been working with it some doubt has arisen in my mind around how GAM is allocating conversions in some specific situations. Attribution modelling is of course all about understanding the true contribution of each referring source of traffic to a website in the context of a specific goal or objective. The first thing to say is that......

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16
Apr 2013

Let me explain the story… A global white-goods brand, lets call them GlobalBrandlux.com, sent me a survey asking what I thought about my recent website experience. Here’s my response – I wanted to be honest and constructive: “Sorry, but this is one of the worst product websites I have come across for being able to find (and identify) a particular product. On-site search is a key feature not working that appears to be an after thought. For example… Returned results for my queries are either irrelevant to me, poorly described (so I......

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09
Apr 2013

I am delighted to announce three big additions to the Web Analytics Demystified family today! The first is our newest Partner and lead for tag management, platforms, and technology, Mr. Josh West. Josh is an incredibly experienced developer and has been working in the digital measurement space for years, both at Omniture and more recently Salesforce.com. Josh adds additional depth to our expanding team, complimenting all of our work, and Josh will be working directly with Adam Greco, John Lovett, and I on a variety of custom analytics and integration projects. More......

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