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June 2013

Data Mining Book Review: Predictive Analytics

I had the pleasure to shortly meet Eric Siegel at a Predictive Analytics World conference in 2011. In addition to being the founder of PAW, Eric is also the author of the delightful book Predictive Analytics: the power to predict who will click, buy, lie or die. As written by Thomas Davenport in the foreword, this book is “a good counterpoint to the work of Nassim Nicholas Taleb”. For example, …Read More

Why the Guardian is barking up the wrong tree with Prism

My thoughts on why the Guardian and the Washington Post are barking up the wrong tree with their constant side-stories about #Prism. It is disappointing to read the story degrading in this way. “Analysing this type of meta-data is exactly what companies such as Google, Yahoo, Twitter, Facebook etc. openly do.” Seriously… what is the problem with collecting and analysing meta-data? Meta-data does not include the actual conversation (chat, email, phone). As a privacy …Read More

25 Twitter Hashtags Used By Digital Marketing and Analytics Community

Hashtags (keywords that follow #) are a great way to jump to topic and join the conversation on twitter. Below I have complied a list of 25 commonly used hashtags by Digital Marketing and Analytics community that you might want to track as well. Follow me on @anilbatra #measure #msure #bigdata #analytics #insights #data #emetrics #trend #reports #segmentation #segment #seo #search #ppcchat #cro #landingpages #webdesign #custexp #mktg #marketing #ecom #ecommerce …Read More

Help me welcome our newest Demystifier, Tim Wilson!

I am delighted to announce that Web Analytics Demystified has grown our analysis group again, this time adding a long-time friend of the firm and extraordinary Web Analytics Wednesday coordinator, Tim Wilson. Tim will be working with Michele Kiss to build out our analysis and analyst mentoring practice, focusing on helping clients establish internal best practices, governance, and recruiting strategies to build Enterprise-class digital analytics teams. He will be officially …Read More

Segmenting for mobile phone visits in Google Analytics

Google Analytics offers default mobile segments which most people who use it will be aware of. What they might not be aware of (in my experience), especially if they are Brits, is that the default ‘Mobile’ segment covers BOTH mobile phone and tablet traffic. In other words the default ‘Tablet’ segment is a subset of ‘Mobile’. I suspect the confusion for Brits lies in the language, we call mobile phones…. …Read More

4 Data Ownership Questions You Should Ask: Creating a Culture of Analytics

These days most of the marketing solutions are provided as a service. These solutions send emails on your behalf, server ads on your site , serve your ads on other sites/networks, collect your web Analytics data, collect your social media data, collect usage of customer on social media platforms, trade your cookies etc. You get the idea. As a result, most of your marketing data resides with 3rd party vendors …Read More

Data Mining Guest Post: Steve Gittelman

Today’s guest post is from Steve Gittelman, PhD and President of Sample Solutions LLC. He describes how Facebook likes can be used for Health issues. A New Source of Local Health Data: Facebook Likes There is a cry for more local data on health, particularly about the behavioral drivers of disease. The few large federal surveys available fail to adequately cover more than 10% of the 3,143 U.S. counties, and …Read More