Monthly Archives: June 2013


30
Jun 2013

I had the pleasure to shortly meet Eric Siegel at a Predictive Analytics World conference in 2011. In addition to being the founder of PAW, Eric is also the author of the delightful book Predictive Analytics: the power to predict who will click, buy, lie or die. As written by Thomas Davenport in the foreword, this book is “a good counterpoint to the work of Nassim Nicholas Taleb”. For example, Fooled by Randomness is excellent, but pessimistic. On the opposite, Eric’s book is optimistic: it shows dozens of successful  predictive analytics applications.......

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28
Jun 2013

My thoughts on why the Guardian and the Washington Post are barking up the wrong tree with their constant side-stories about #Prism. It is disappointing to read the story degrading in this way. “Analysing this type of meta-data is exactly what companies such as Google, Yahoo, Twitter, Facebook etc. openly do.” Seriously… what is the problem with collecting and analysing meta-data? Meta-data does not include the actual conversation (chat, email, phone). As a privacy advocate, I positively support the analysis of meta-data by democratically elected governments. In fact analysing this type of meta-data is exactly what......

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25
Jun 2013

Hashtags (keywords that follow #) are a great way to jump to topic and join the conversation on twitter. Below I have complied a list of 25 commonly used hashtags by Digital Marketing and Analytics community that you might want to track as well. Follow me on @anilbatra #measure #msure #bigdata #analytics #insights #data #emetrics #trend #reports #segmentation #segment #seo #search #ppcchat #cro #landingpages #webdesign #custexp #mktg #marketing #ecom #ecommerce #ecomchat #ux #smdata Other tags that were provided by the readers of this blog #attribution   Let me know if I missed......

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22
Jun 2013

I am delighted to announce that Web Analytics Demystified has grown our analysis group again, this time adding a long-time friend of the firm and extraordinary Web Analytics Wednesday coordinator, Tim Wilson. Tim will be working with Michele Kiss to build out our analysis and analyst mentoring practice, focusing on helping clients establish internal best practices, governance, and recruiting strategies to build Enterprise-class digital analytics teams. He will be officially on-board and ready to work with clients in July of this year — and of course a big part of September’s ACCELERATE......

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21
Jun 2013

Google Analytics offers default mobile segments which most people who use it will be aware of. What they might not be aware of (in my experience), especially if they are Brits, is that the default ‘Mobile’ segment covers BOTH mobile phone and tablet traffic. In other words the default ‘Tablet’ segment is a subset of ‘Mobile’. I suspect the confusion for Brits lies in the language, we call mobile phones…. mobiles, in America they are of course referred to as cell phones, so in this case mobile is an umbrella term referring......

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17
Jun 2013

These days most of the marketing solutions are provided as a service. These solutions send emails on your behalf, server ads on your site , serve your ads on other sites/networks, collect your web Analytics data, collect your social media data, collect usage of customer on social media platforms, trade your cookies etc. You get the idea. As a result, most of your marketing data resides with 3rd party vendors and outside your company’s environment.  In some case you might have an explicit agreement with the company that allows you to have......

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15
Jun 2013

Today’s guest post is from Steve Gittelman, PhD and President of Sample Solutions LLC. He describes how Facebook likes can be used for Health issues. A New Source of Local Health Data: Facebook Likes There is a cry for more local data on health, particularly about the behavioral drivers of disease. The few large federal surveys available fail to adequately cover more than 10% of the 3,143 U.S. counties, and these surveys are expensive and burdened with limitations. The resulting data scarcity prevents most American counties from fully understanding how they differ......

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