Monthly Archives: July 2013


27
Jul 2013

As you may have read in my past posts, I’m not a Big Fan of the term Big Data. However , I still want to better understand what is behind this term (since it seems nobody agrees). It’s still not clear to me if it means a new way to manage and aggregate data or if it means analytics on (very) large, heterogeneous and real-time data. Thus, I recently went to a Big Data event in Lausanne, the Swiss Big Data User Group (by the way, the event was nice). My first......

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22
Jul 2013

The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Then there is Agile for engineering. And really the list is too long. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. For example, they don't account for a......

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22
Jul 2013

Promotional Codes also know as Promo Codes, Discount Codes, Coupon Codes, Offer codes etc, are supposed to drive sales, right? However they can have a reverse action and can actually kill your conversions, if not properly used. Here two examples of discount code implementation that can disrupt customers flow and possibly kill conversion. Pomo Code Box:  A customer who does not have a discount code but comes across a text box/button that asks for one during the checkout process is likely to stop and think.  If a customer does not have any......

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10
Jul 2013

You always thought of starting your presentation about analytics with a joke or a cartoon. Here is a selection of analytics cartoons. Cartoon from Velica Cartoon from XKCD Unknown source (Stack Exchange post) Cartoon from TimOElliott Feel free to share analytics cartoon you find interesting!...

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08
Jul 2013

In the latest survey by Econsultancy and Lynchpin news is that marketeers are baffled, worried, confused, put off by the term “big data”.  What’s really telling is that 8% thought it just a “pointless marketing term”. Any dataset that might exceed more than a few MB could be considered “big data”. It would be more helpful if when presented with a dataset or combination of datasets to ignore whether or not it is big data and simply focus on where it came from and how it might be used and by whom. For......

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07
Jul 2013

The Obama campaign’s effective use of email testing is now legendary and this post highlights some of the more interesting factoids. In particular it’s the counter intuitive findings that are worth keeping in mind. For example: “Best practice” doesn’t always work, so keep an open mind. “Ugly” emails might actually do better than ones with lovely designs and graphics. Unsubscribes and good outcomes both went up linearly. Positive and negative results can coexist side by side so don’t be distracted by the secondary negative results. From a web analytics standpoint, I equate......

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07
Jul 2013

Now that Summer is here I personally am getting increasingly excited about Web Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Center for Science and Industry (COSI) and have what I believe is our “best ever” lineup of speakers including Matt Jauchis, Chief Marketing Officer at Nationwide Insurance, and representatives from Google, Nestle Purina, Home Depot, Best Buy, Experian, FedEx, and many, many more. » You can see our current lineup at the ACCELERATE site. One small change this year is that we......

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01
Jul 2013

“Success always comes when preparation meets opportunity” -Henry Hartman Google has had no shortage of announcements and new features as they prepare to roll out Enhanced Campaigns. In our June AdWords Round Up we will highlight some of the changes, announcements, and new features from Google. June has been a dynamic month for retailers using AdWords including new reports, more changes to extensions, and new bidding strategies. Top Movers Report One of the newest reports on the Dimensions tab, the Top Movers report shows the areas within a campaign with the largest......

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01
Jul 2013

Would you believe me when I say that your digital analytics data –, from Google Analytics or WebTrends, et. al. –, might be hindering your ability to make some important strategic decisions? Would you believe me if I said that leveraging cool features like custom reporting and smart advanced segments might even be insufficient in some cases? Perhaps you are skeptical. I understand. We do have A LOT of data in our analytics tools. But sometimes, going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. I......

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