Monthly Archives: August 2013


26
Aug 2013

Just a short post today – my latest article at ClickZ was just published today – on Convergence Analytics.  I can’t by contract post the article here for at least a week (nor do I need to), but I hope you go over to ClickZ and have a read – and if you like it, share the article as well as leave a comment (if you want to). Now, I know the actual “1%” has connotations to it (which is why I choose it) – 1% of analysts (in a small company)......

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26
Aug 2013

Just a short post today – my latest article at ClickZ was just published today – on Convergence Analytics.  I can’t by contract post the article here for at least a week (nor do I need to), but I hope you go over to ClickZ and have a read – and if you like it, share the article as well as leave a comment (if you want to). Now, I know the actual “1%” has connotations to it (which is why I choose it) – 1% of analysts (in a small company)......

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22
Aug 2013

I have recently been interviewed about data mining by the magazine Swiss Engineering. You can find an article on the topic, my interview and the description of the Swiss Association for Analytics (everything in French): www.swissengineering-rts.ch Don’t forget to subscribe to the free analytics event in Lausanne, September 9th: event.swiss-analytics.ch I conclude with two new data mining blogs, that I just added to the Data Mining Research list: The Data Mining & Research blog and DataGenetics. Nice reading!...

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20
Aug 2013

Here’s the problem… The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons. Issue 1: Google Analytics combines revenue from your transactions and goals. That can lead to double counting, if for example, an add-to-cart click is a monetised goal. Issue 2: Google Analytics has no idea about what profit margins you operate under – how can it? Google therefore has to assume that *ALL* revenue generated by your visitors is 100% profit. In this post I show you how to avoid these issues and calculate your......

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16
Aug 2013

I first heard about, and got intrigued with, Topsy’s in depth geo-location capabilities in late June and added some text about it to my Social Media for the Arts class at Rutgers.  That led to a conversation with Topsy Pro PR and engineers last week and a 2 week trial of Topsy Pro which I’m halfway done with.  I don’t want to write reviews on platforms that I haven’t spent a least a few hours or more doing concentrated work on, and Topsy Pro isn’t a complicated platform but might have aspects......

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16
Aug 2013

I first heard about, and got intrigued with, Topsy’s in depth geo-location capabilities in late June and added some text about it to my Social Media for the Arts class at Rutgers.  That led to a conversation with Topsy Pro PR and engineers last week and a 2 week trial of Topsy Pro which I’m halfway done with.  I don’t want to write reviews on platforms that I haven’t spent a least a few hours or more doing concentrated work on, and Topsy Pro isn’t a complicated platform but might have aspects......

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15
Aug 2013

Avinash Kaushik is a great measurement thought provoker (up there with the likes of Tufte imho), all-round nice guy, and friend of mine. I always come away from his posts feeling challenged and stimulated – quite a feat to achieve for your peers in a niche industry. The following post from him –  Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models – is a great reference read, though I disagree on a couple of items. Essentially the default models of Google Analytics do offer value in the right circumstances if properly understood. Digest Avinash’s......

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12
Aug 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" low. A lot of that is because of all the stuff we don't know. There is lots of missing data. And as if that were not enough, there is lots of unknowable data. Neither of......

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09
Aug 2013

Today’s post is written by Jed Mole, European Marketing Director at Acxiom. Ted explains how to reach customers through big data. Reaching your customers through big data: Three principles to more accurate data mining With so many devices and contact points between marketers and consumers, transforming floods of data into effective, monetisable consumer databases can be a mammoth task. If effectively used, connected, up-to-date, complete and accurate consumer data allows marketers to engage the right individuals with the right offers at the right times. But while you may think you have the......

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07
Aug 2013

Let’s face it, Web Analytics data is pretty limited when it comes to visitor analysis.  Many of you might have some data on users who have registered or purchased from you and some of you might be connecting the onsite activity of visitors with the other data you have in your database. However, considering that you have less than 10% conversion rate (or registration rate) there are over 90% of the visitors on your site that you have no information on. Image Source: imnmarketer.com This is where 3rd party data providers come......

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06
Aug 2013

Likely you have noticed that Web Analytics Demystified has grown significantly in the past twelve months, adding Kevin, Michele, Josh, and Tim to the team … and we’re ready to grow our resources again. We have a handful of clients who need help — both technical and analytical — and so we are actively looking for talented individuals who would like to work side-by-side with our team at some of the most amazing brands on the planet. Immediate needs include: Front-End Developers who are well-familiar with analytics tags, tag management, and popular......

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05
Aug 2013

Not being an expert but still intrigued with Wave and Particle Theory – I am not familiar with  the equations or theories on a deep level behind the phenomena that explains waves  vs. particles.  None the less, I’ve often pondered on the sources of “Twitter Waves” and asynchronous arrivals of activities and traffic that appear to be random or loosely coupled.   Being somewhat visual and attempting to “ground” information in basic human experience – I had an insight last week about the source of waves (they could be waves of traffic, waves of......

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05
Aug 2013

Not being an expert but still intrigued with Wave and Particle Theory – I am not familiar with  the equations or theories on a deep level behind the phenomena that explains waves  vs. particles.  None the less, I’ve often pondered on the sources of “Twitter Waves” and asynchronous arrivals of activities and traffic that appear to be random or loosely coupled.   Being somewhat visual and attempting to “ground” information in basic human experience – I had an insight last week about the source of waves (they could be waves of traffic, waves of......

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04
Aug 2013

You want to know more about Analytics? Join us at the 2nd Swiss Association for Analytics Event! When: Monday, September 9th at 6pm What: Free event with the topic “Visualizing Analytics”, organized by the Swiss Association for Analytics Where: Hotel Alpha Palmier, Rue du Petit-Chene 34, 1003 Lausanne. Parking de la gare at 3 minutes. Program of the event: From patient stratification to client profiling – Stephane Zrehen, Managing Partner, Agam Analytics (20 min) Mitigating brute force advertising – Michal Piorkowski, formerly Senior Analyst at Yahoo! (20 min) Break (10 min) Mobile......

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02
Aug 2013

Read an article in Mashable titled “Social Media Fails to Drive Sales for Fashion Brands. Now What?” this morning; and sure, having a story appear in Mashable suggests no truly deep analysis will be in the piece – more of a social “bubble gum” treatment, still Lauren Indvik, Mashable’s associate business editor, got me all riled up and excited at the same time ( if that was her intention, she succeeded). Volumes could be written (including my next ClickZ article in Converged Analytics appearing later this month) about why some brands and industries get high......

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