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August 2013

Data Mining Interview

I have recently been interviewed about data mining by the magazine Swiss Engineering. You can find an article on the topic, my interview and the description of the Swiss Association for Analytics (everything in French): www.swissengineering-rts.ch Don’t forget to subscribe to the free analytics event in Lausanne, September 9th: event.swiss-analytics.ch I conclude with two new data mining blogs, that I just added to the Data Mining Research list: The Data …Read More

Calculating your REAL ROI for AdWords

Here’s the problem… The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons. Issue 1: Google Analytics combines revenue from your transactions and goals. That can lead to double counting, if for example, an add-to-cart click is a monetised goal. Issue 2: Google Analytics has no idea about what profit margins you operate under – how can it? Google therefore has to assume that *ALL* …Read More

Topsy Pro Review – Web Journal – Mid August 2013

I first heard about, and got intrigued with, Topsy’s in depth geo-location capabilities in late June and added some text about it to my Social Media for the Arts class at Rutgers.  That led to a conversation with Topsy Pro PR and engineers last week and a 2 week trial of Topsy Pro which I’m halfway done with.  I don’t want to write reviews on platforms that I haven’t spent …Read More

Topsy Pro Review – Web Journal – Mid August 2013

I first heard about, and got intrigued with, Topsy’s in depth geo-location capabilities in late June and added some text about it to my Social Media for the Arts class at Rutgers.  That led to a conversation with Topsy Pro PR and engineers last week and a 2 week trial of Topsy Pro which I’m halfway done with.  I don’t want to write reviews on platforms that I haven’t spent …Read More

Multi-Channel Attribution Modelling – don’t write off the default models

Avinash Kaushik is a great measurement thought provoker (up there with the likes of Tufte imho), all-round nice guy, and friend of mine. I always come away from his posts feeling challenged and stimulated – quite a feat to achieve for your peers in a niche industry. The following post from him –  Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models – is a great reference read, though I disagree on a …Read More

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" low. A lot of that is because of all the stuff we don't …Read More

Data Mining Guest Post: Jed Mole

Today’s post is written by Jed Mole, European Marketing Director at Acxiom. Ted explains how to reach customers through big data. Reaching your customers through big data: Three principles to more accurate data mining With so many devices and contact points between marketers and consumers, transforming floods of data into effective, monetisable consumer databases can be a mammoth task. If effectively used, connected, up-to-date, complete and accurate consumer data allows …Read More

One Tip for Enhancing Anonymous Visitor Data

Let’s face it, Web Analytics data is pretty limited when it comes to visitor analysis.  Many of you might have some data on users who have registered or purchased from you and some of you might be connecting the onsite activity of visitors with the other data you have in your database. However, considering that you have less than 10% conversion rate (or registration rate) there are over 90% of …Read More

Want to be part of Web Analytics Demystified?

Likely you have noticed that Web Analytics Demystified has grown significantly in the past twelve months, adding Kevin, Michele, Josh, and Tim to the team … and we’re ready to grow our resources again. We have a handful of clients who need help — both technical and analytical — and so we are actively looking for talented individuals who would like to work side-by-side with our team at some of …Read More

Waves, Particles & a Double Rainbow – Web Journal

Not being an expert but still intrigued with Wave and Particle Theory – I am not familiar with  the equations or theories on a deep level behind the phenomena that explains waves  vs. particles.  None the less, I’ve often pondered on the sources of “Twitter Waves” and asynchronous arrivals of activities and traffic that appear to be random or loosely coupled.   Being somewhat visual and attempting to “ground” information in basic …Read More

Waves, Particles & a Double Rainbow – Web Journal

Not being an expert but still intrigued with Wave and Particle Theory – I am not familiar with  the equations or theories on a deep level behind the phenomena that explains waves  vs. particles.  None the less, I’ve often pondered on the sources of “Twitter Waves” and asynchronous arrivals of activities and traffic that appear to be random or loosely coupled.   Being somewhat visual and attempting to “ground” information in basic …Read More

2nd Swiss Association for Analytics Event

You want to know more about Analytics? Join us at the 2nd Swiss Association for Analytics Event! When: Monday, September 9th at 6pm What: Free event with the topic “Visualizing Analytics”, organized by the Swiss Association for Analytics Where: Hotel Alpha Palmier, Rue du Petit-Chene 34, 1003 Lausanne. Parking de la gare at 3 minutes. Program of the event: From patient stratification to client profiling – Stephane Zrehen, Managing Partner, …Read More

Why aren’t Luxury Fashion Brands driving in store (offline) sales as much as “everyone else”?

Read an article in Mashable titled “Social Media Fails to Drive Sales for Fashion Brands. Now What?” this morning; and sure, having a story appear in Mashable suggests no truly deep analysis will be in the piece – more of a social “bubble gum” treatment, still Lauren Indvik, Mashable’s associate business editor, got me all riled up and excited at the same time ( if that was her intention, she succeeded). …Read More