Monthly Archives: September 2013


30
Sep 2013

Last week at our annual ACCELERATE conference Web Analytics Demystified announced our new “Team Demystified” web analytics and optimization staffing and contractor services offering. In a nutshell, “Team Demystified” is a response to the profound unmet need for experienced analytical professionals within our client base, a need that we have repeatedly been asked to help fulfill. And while this need is nothing new — staffing is one of the oldest problems in the digital measurement and optimization space — Web Analytics Demystified has patiently waited to help resolve the challenge until we......

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30
Sep 2013

It was a long week. I am of course referring to Google’s encryption of organic search keywords that led to a spike in (not provided) data and an algorithm overhaul that drove business pundits wild. “No, these are not related to spam like Panda and Penguin.” “No, there do not seem to be new penalties to fear.” “No, SEO is not dead.” It’s just evolving. These updates change things in SEO, but it was not the changes themselves that made it was rough week. It was difficult because SEOs had to contact......

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30
Sep 2013

Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. This post is at the intersection of those two lovely things. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. We'll start with......

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30
Sep 2013

Creating audience segments is one of the most important things you can do with a web analytics tool. When your segmentation rules do a good job of highlighting the different motivations of your site visitors, the behavior of each segment can help you make your site more relevant to each group, and thus increase the likelihood that your site will deliver on your goals. Google Analytics already lets you segment on more than 130 default dimensions, so it can seem a little intimidating to consider adding even more breakouts with custom dimensions......

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29
Sep 2013

This short and well written book by Darrell Huff is a journey in the world of misleading statistics. The book is full of funny drawings from Irving Geis. Although not technical, the book covers several important topics. Bias, for example in polls, is detailed through several examples. The misleading word “average” is compared to terms such as mean, median and mode. Throughout his book, Huff warns the reader about statistics traps. He shows plenty of cases which, although dating from the 50’s, are still more than valid now. When you read an......

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25
Sep 2013

A few months ago the Google Analytics team launched the Measurement Protocol, a powerful way for developers to send requests to Google Analytics from anywhere. This brings measurement to the next level, from websites and Apps to any customer touch point. In this article I present the Universal Analytics Form, a solution I developed with my colleague Eduardo Cereto Carvalho, Web Analytics Specialist at Google. The form is an easy-to-use solution to implement the Measurement Protocol to upgrade your current tracking capabilities. Basically, we will use a Google Form and an App......

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24
Sep 2013

Quote: “Content Experiments sucks and I will never use it for any of my clients….run away“ The above snippet came from a post by Michael Whitaker (smart thinker, worth following) who asked for feedback on comments made by Chris Goward at the Imagine 2013 conference. My initial response was “hmmm – poor comments indeed. Whether you like a G product or not, to say that Google’s stats methods are unreliable, or reporting doesn’t work really is silly and lacks credibility.” I am actually no big fan of the Google Analytics Content Experiments......

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24
Sep 2013

Quote: “Content Experiments sucks and I will never use it for any of my clients….run away“ The above snippet came from a post by Michael Whitaker (smart thinker, worth following) who asked for feedback on comments made at the Imagine 2013 conference earlier this year. My initial response was “hmmm – poor comments indeed. Whether you like a G product or not, to say that Google’s stats methods are unreliable, or reporting doesn’t work really is silly and lacks credibility.” I am actually no big fan of the Google Analytics Content......

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16
Sep 2013

I’m giving a presentation tonight (embedded below) to the NYC Inbound Marketing Meetup and here’s the slides in Bunkr.me (code is 1234).   In fact, today is a long day – it begins in Providence RI, heading back to NYC to teach my MBA class this evening at Baruch College where a friend of mine, Leticia Colon of Insights Digital is guest speaking.  Right after I’m done – dashing over to The General Society (upstairs) where I’ll speak. BTW, I’m really loving Bunkr.me – it’s a fantastic platform, with still lots of rough edges but......

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16
Sep 2013

I’m giving a presentation tonight (embedded below) to the NYC Inbound Marketing Meetup and here’s the slides in Bunkr.me (code is 1234).   In fact, today is a long day – it begins in Providence RI, heading back to NYC to teach my MBA class this evening at Baruch College where a friend of mine, Leticia Colon of Insights Digital is guest speaking.  Right after I’m done – dashing over to The General Society (upstairs) where I’ll speak. BTW, I’m really loving Bunkr.me – it’s a fantastic platform, with still lots of rough edges but......

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12
Sep 2013

There are several ways to keep up-to-date about data mining. You can read new books, set a Google alert, follow your favorite data mining blogs and… subscribe to newsletters. Here are the top 5 data mining newsletter you should subscribe to: KDnuggets: This is certainly the most famous and well known data mining newsletter. Gregory will regularly inform you about news, conferences, training, new software, jobs, etc. SmartData Collective: A more recent, but now well established newsletter that covers everything from statistics to Big Data. Information Management: This daily newsletter contains articles......

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11
Sep 2013

Whew!  When things have been moving quite a bit lately – and posting has been difficult – but there’s a lot to post about – so here goes. Just read the whole post – I’ll save the best for the end – but don’t jump ahead – take you time. Note: I ramble on quite  bit here – reading it the next morning – but if you can bear with me, a lot of good information is in the post.  Sorry about the rambling nature of the post – I write in a......

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11
Sep 2013

Whew!  When things have been moving quite a bit lately – and posting has been difficult – but there’s a lot to post about – so here goes. Just read the whole post – I’ll save the best for the end – but don’t jump ahead – take you time. Note: I ramble on quite  bit here – reading it the next morning – but if you can bear with me, a lot of good information is in the post.  Sorry about the rambling nature of the post – I write in a......

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