Monthly Archives: January 2014


31
Jan 2014

You might have great content to share with your site visitors, but if you don’t help them find it, then it might as well not be there. This article is going to help you plan your site layout, architecture, navigation, and wording. The aim is to make your site more interesting, less confusing, and in turn, more click-worthy. What does “click-worthy” mean? Besides the general “worthy of clicking and viewing/reading,” it means that users are able to find the information you want them to find and take the actions you want them......

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31
Jan 2014

Earlier this year, I was surprised to find this post on Indoor Google Maps was quite popular. Maybe it was because lots of people weren’t aware of Indoor Google Maps. Maybe it was because we’re all quite nosy, fans of MTV Cribs and the old British favourite, Changing Rooms. Well, I thought I’d collect some of the coolest examples of Google Business Photos, the indoor equivalent of Google Street View. These are the weirdest, most wonderful and beautiful 360 degree interactive tours. They appear in Google searches, Google Maps, and Google+ Local. Anyone......

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31
Jan 2014

It’s a treacherous place out there on the internet.  One misstep and you could be the unwitting victim of a phishing scam. One erroneous ecommerce visit could lead to an accidental purchase of goods or services you didn’t want because the ‘buy it now’ button is far too ambiguous for our tiny brains to handle. One innocent search for ‘who is Kim Kardashian’ can lead you directly to the Mail Online.  Again. It’s a treacherous place out there. If only there was a safe harbour. An area cordoned off from the scammers,......

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31
Jan 2014

I wanted to share this excellent presentation on the theme of user experience axioms, which has been compiled and – in the spirit of the subject – iterated by Erik Dahl. There are currently 26 UX axioms, and I don’t think there is any filler in here at all. It’s rare to see such a concise, fat-free, meaningful list like this. The UX Axioms website outlines these principles along with a brief explanation of the thinking behind each one. The three that resonated most with me are: Tame Complexity; don’t simplify  The......

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31
Jan 2014

It’s Friday, so it’s time to roundup some of the most interesting digital marketing statistics we saw last week. And good God, what a week it’s been… Statistics include content marketing, online privacy, Pinterest and several studies that pour scorn on the idea that Facebook is dying. For more digital marketing stats, check out our Internet Statistics Compendium. 45% of companies say content marketing is ‘highly integrated’ with their SEO strategy Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline. ......

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31
Jan 2014

Last week Co-Op energy boss Ramsey Dunning made a very public attack on price comparison sites, citing them as misleading and pushing up energy bills.  Dunning stated that price comparison sites such as uSwitch, Moneysupermarket and Energy Helpline should disclose how much they make in commission from the energy partners. While I of course advocate a continued development of greater transparency to consumers, I find it difficult to understand exactly what it is that Dunning is hoping such a move will achieve.  Perhaps Dunning is seeking to highlight to consumers the different......

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31
Jan 2014

Replatforming and deploying major updates are some of the most stressful moments for an ecommerce team.   These moments are vital for staying ahead of the competition, for introducing innovative new features or responding to user testing, but they’re also the point at which things can go most wrong.  Too often when you or your agency throw the hypothetical switch you end up with a site that’s got serious bugs or, even worse, no site at all.   What can you do to ensure that the deployment of your new platform, or......

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31
Jan 2014

Responsive design posts are always popular on the Econsultancy blog. That’s because people enjoy looking at beautiful things. We’ve previously rounded up some of the best sites of 2013. We’ve also looked at the ins and outs of RWD and at some examples of responsive email. I thought I’d add to our roundups and look at a brief selection of agencies with responsive sites. Do have a play around with them by resizing your browser or accessing on mobile. There’s a few screenshots for each and you can click through from the desktop images. Foolproof......

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30
Jan 2014

 Paired with the news of a big half-billion-dollar acquisition, Zynga is also laying off about 15 percent of its workforce, or about 314 employees. This is part of a cost-reduction plan that is supposed to generate $33 million to $35 million in savings this year, excluding a $15 million to $17 million restructuring charge. In an interview today, CEO Don Mattrick said these jobs would mostly… Read More...

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30
Jan 2014

In today’s video we go over how you can get your precious keyword data from Google Analytics. This video is the first in a two part series, so be sure to subscribe to our YouTube Channel to get notified about the next video release. Additional Resources How to Unlock Your ‘Not Provided’ Keywords in Google Analytics Four More Ways to Crack the Keyword (not provided) Code 5 Alternative Sources to Cope With Google Analytics Keyword Not Provided...

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30
Jan 2014

Last year, we released a new, more powerful version of segmentation, supporting more robust user-centric analysis (recap here). Now you can achieve the full power of this enhanced segmentation in Remarketing with Google Analytics. With this overhaul (which is rolling out over the next two weeks), you can more easily create Remarketing lists based on origin, demographics, and behavior to re-engage with your audiences like never before. New interface under Admin > Remarketing Lists One of our early users shared their experience so far: “We have 8 target user segments that we......

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30
Jan 2014

Focused Design “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” –Antoine de Saint-Exupery Keep it simple stupid. Moderation is the key to a good life and good 2014 UX. Flat design is about removing all the unnecessary flare and letting the what you have to say be the main focus. In the past there has been a gap between the world the designers are living in (Photoshop) and the developers were living in (text editors). Browsers are getting......

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30
Jan 2014

Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.  Nearly half (45%) of all companies say this area is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing.  These findings come from Econsultancy’s State of Search Marketing Report 2013, in association with SEMPO. It’s easy to see why content marketing is so appealing, as it essentially gives your company something to talk about.  Instead of firing off the same boring press......

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30
Jan 2014

Baidu is often referred to as the Chinese Google, and while its respective dominance in its market is similar to Google’s, this can lead to the misconception that the two search engines differ only in name and region. This is of course not the case. Baidu is a completely different search engine to Google, with different values and ranking factors. Read on to find out my seven on-page tips for Baidu SEO, or for more information on this topic download Econsultancy’s Baidu Search Best Practice Guide. 1. Use the correct language The first......

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30
Jan 2014

Here’s the lastest stat: Pinterest’s Pin it button overtakes the Facebook Like on product pages. Another day, another report hammering a couple more nails into the Facebook coffin. There’s a point where announcing the ‘death of Facebook’ feels more sensationalist than actual fact. Let’s take a glance at some of the most recent negative reports from the last couple of weeks.  Pinterest overtakes Facebook for UK referral revenue, this comes from Adobe’s own social intelligence report from Q4 2013. Facebook remains top for social referral traffic globally, states the Q4 2013 Shareaholic report......

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