Monthly Archives: February 2014


28
Feb 2014

Social media has been the whipping boy of digital marketing for quite some time. It has been used, abused, and disregarded for far too long. But marketers mistreat social media at their own peril. Be kind to social media. Use it as it was intended to be used. Only then can you look to shape it to your advantage. Here are 4 things you should not be doing and 8 things you should. 4 Practices to Abandon 1. Treating Social Media as Your Marketing Slave Before you even think about marketing, lead......

Read More


27
Feb 2014

The following is a guest post from Rachelle Maisner, who recently transitioned from Sr Analyst to Account Manager at Digitaria, a Google Analytics Certified Partner. New analysts have it easy these days. Back in my day, we have to walk uphill in the snow both ways to get decent enough web reporting. My first blush with web analytics came upon me when I was a marketing coordinator for an advertising agency several years ago. I got the hand-me-down grunt work of pulling stats for one of our client’s websites using server logs.......

Read More


27
Feb 2014

 Groupon’s stock picked up more than 3 percent in regular trading today following positive analyst comments regarding its future growth potential. Deutsche Bank reiterated a positive rating on the company, which pushed its stock higher throughout the day. It neared a 5 percent gain midday, but pulled back mildly in later trading. Following its most recent earnings report, Groupon took… Read More...

Read More


27
Feb 2014

Let’s admit it. Blogging is hard work. And we all wonder sometimes whether it’s worth all the effort. Can you really create a business blog that generates an endless stream of leads and customers? Can you write a business blog so good that readers desperately want to work with you and buy from you? Getting your blog readers to fall head-over-heels in love with your company, may sound like a daunting, perhaps impossible, task. But it really doesn’t need to be. You just need to observe a few simple rules. Follow these......

Read More


26
Feb 2014

Today we are going to take a dive into analytics reports that help you with your Facebook marketing. For instance, did you know that Facebook allows you to track your competitor’s pages? Well they do – we will show you how to do just that and a few other critical things. Additional Resources What You Need to Know About Facebook’s New Insights and Analytics How to Get More Likes on Facebook (Infographic) Facebook: The Power of “Like” Marketing Bryan’s Four Favorite Tools: SimplyMeasured FanpageKarma AgoraPulse rivaliq.com...

Read More


26
Feb 2014

Today we’re happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make faster and better decisions about marketing their apps. To put it simply: link your AdWords and Google Analytics accounts and enable auto-tagging, and you’ll start receiving a new set of detailed reports on things like day parts, destination URLs and keyword positions. These automatic reports show exactly how your search and display campaigns are performing and offer rich insights into the kind of users they’re driving to Google Play.  Any user......

Read More


25
Feb 2014

Last post I promised to write about Social Media Week NYC, but didn’t actually get to it – said I’d write another post – but the reality is, I wrote two posts – the first is at CMSWire, a well known online publication where I just started writing to, along with ClickZ, where I have a regular column connected to Convergence Analytics.  And then, theres my blog – here – WebMetricsGuru, my home. Crimson Hexagon Topic Wave on Social Media Week NYC 2014 #smwnyc Crimson Hexagon – Demographics around Social Media Week......

Read More


25
Feb 2014

Last post I promised to write about Social Media Week NYC, but didn’t actually get to it – said I’d write another post – but the reality is, I wrote two posts – the first is at CMSWire, a well known online publication where I just started writing to, along with ClickZ, where I have a regular column connected to Convergence Analytics.  And then, theres my blog – here – WebMetricsGuru, my home. Crimson Hexagon Topic Wave on Social Media Week NYC 2014 #smwnyc Crimson Hexagon – Demographics around Social Media Week......

Read More


25
Feb 2014

So you decided to finally get into this whole “blogging” thing – better late than never, right? You’ve selected an eye-catching, user-friendly theme, you’ve optimized all your posts for maximum search engine exposure, and you’ve written dutifully. But no one’s listening. Before you give up and chalk blogging up to a fad whose time has come, consider these tips (and examples) to get your company blog back on the right track, and start generating real, meaningful interactions with your customers. Consistency is Crucial If you only post a couple of times per......

Read More


25
Feb 2014

A/B and Multi-Variate Testing (MVT) are essential conversion optimization activities and they deserve a separate pillar within a CRO Maturity Model. In a nutshell A/B and MVT testing allow you to test two or more different experiences (and it can be pages, images, copies.. you name it) head to head and find out what is working best for you. There can be defined several maturity stages of your online testing program. The more mature you do online testing the higher your chances are to get conversion lifts. If testing belongs to your......

Read More


25
Feb 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. All well and good. But there is one crucial part we often don't invest in sufficiently. The last mile. Data presentation! The actual output that is almost singularly responsible for driving the change we want in our......

Read More


24
Feb 2014

I had the pleasure last week of visiting with one of Web Analytics Demystified’s longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously over the years in terms of size and, more importantly, stature within the broader multi-channel business and has become one of the most productive and mature digital analytics groups that I personally am aware of across the industry. Their leader has the attention of senior-most stakeholders, all the way up to the company’s CEO, and her evangelism has led to the......

Read More


23
Feb 2014

It feels so liberating to write for a change – I miss it, the self expression, sharing, feels so natural to me that I wonder why I don’t post as much as I used to, anymore.  Maybe its the 213 students at Rutgers this semester plus 38 students at Baruch, plus a bunch of other classes and projects that take so much of my attention these days.  But when I write, like I do today, its as if it feels so right, so good, I don’t want to stop. Another announcement –......

Read More


23
Feb 2014

It feels so liberating to write for a change – I miss it, the self expression, sharing, feels so natural to me that I wonder why I don’t post as much as I used to, anymore.  Maybe its the 213 students at Rutgers this semester plus 38 students at Baruch, plus a bunch of other classes and projects that take so much of my attention these days.  But when I write, like I do today, its as if it feels so right, so good, I don’t want to stop. Another announcement –......

Read More


Page 1 of 612345...Last »