Go to Top

February 2014

8 Custom Reports from the Google Analytics Solutions Gallery

The following is a guest post from Rachelle Maisner, who recently transitioned from Sr Analyst to Account Manager at Digitaria, a Google Analytics Certified Partner. New analysts have it easy these days. Back in my day, we have to walk uphill in the snow both ways to get decent enough web reporting. My first blush with web analytics came upon me when I was a marketing coordinator for an advertising …Read More

Groupon’s Stock Rises Following Positive Analyst Comments About Future Growth

 Groupon’s stock picked up more than 3 percent in regular trading today following positive analyst comments regarding its future growth potential. Deutsche Bank reiterated a positive rating on the company, which pushed its stock higher throughout the day. It neared a 5 percent gain midday, but pulled back mildly in later trading. Following its most recent earnings report, Groupon took… Read More

6 Tips for Wooing Customers with an Enchanting Business Blog

Let’s admit it. Blogging is hard work. And we all wonder sometimes whether it’s worth all the effort. Can you really create a business blog that generates an endless stream of leads and customers? Can you write a business blog so good that readers desperately want to work with you and buy from you? Getting your blog readers to fall head-over-heels in love with your company, may sound like a …Read More

4 Critical Reports You Should be Looking at to Maximize Your Facebook Marketing

Today we are going to take a dive into analytics reports that help you with your Facebook marketing. For instance, did you know that Facebook allows you to track your competitor’s pages? Well they do – we will show you how to do just that and a few other critical things. Additional Resources What You Need to Know About Facebook’s New Insights and Analytics How to Get More Likes on …Read More

New: AdWords Reports for App download campaigns

Today we’re happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make faster and better decisions about marketing their apps. To put it simply: link your AdWords and Google Analytics accounts and enable auto-tagging, and you’ll start receiving a new set of detailed reports on things like day parts, destination URLs and keyword positions. These automatic reports show exactly how your …Read More

1st CMSWire article – its all about SOCIAL MEDIA week NYC #smwnyc

Last post I promised to write about Social Media Week NYC, but didn’t actually get to it – said I’d write another post – but the reality is, I wrote two posts – the first is at CMSWire, a well known online publication where I just started writing to, along with ClickZ, where I have a regular column connected to Convergence Analytics.  And then, theres my blog – here – …Read More

1st CMSWire article – its all about SOCIAL MEDIA week NYC #smwnyc

Last post I promised to write about Social Media Week NYC, but didn’t actually get to it – said I’d write another post – but the reality is, I wrote two posts – the first is at CMSWire, a well known online publication where I just started writing to, along with ClickZ, where I have a regular column connected to Convergence Analytics.  And then, theres my blog – here – …Read More

Your Company Blog is Floundering: Now What?

So you decided to finally get into this whole “blogging” thing – better late than never, right? You’ve selected an eye-catching, user-friendly theme, you’ve optimized all your posts for maximum search engine exposure, and you’ve written dutifully. But no one’s listening. Before you give up and chalk blogging up to a fad whose time has come, consider these tips (and examples) to get your company blog back on the right …Read More

Conversion Rate Maturity Model: Online Testing

A/B and Multi-Variate Testing (MVT) are essential conversion optimization activities and they deserve a separate pillar within a CRO Maturity Model. In a nutshell A/B and MVT testing allow you to test two or more different experiences (and it can be pages, images, copies.. you name it) head to head and find out what is working best for you. There can be defined several maturity stages of your online testing …Read More

7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. All well and good. But there is one crucial part we often don't invest in …Read More

The 80/20 Rule for Analytics Teams

I had the pleasure last week of visiting with one of Web Analytics Demystified’s longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously over the years in terms of size and, more importantly, stature within the broader multi-channel business and has become one of the most productive and mature digital analytics groups that I personally am aware of across the industry. Their …Read More

Ringside seats at #Sochi2014 Winter Olympics and Social Media Week 2014 thanks to Geofeedia and Crimson Hexagon

It feels so liberating to write for a change – I miss it, the self expression, sharing, feels so natural to me that I wonder why I don’t post as much as I used to, anymore.  Maybe its the 213 students at Rutgers this semester plus 38 students at Baruch, plus a bunch of other classes and projects that take so much of my attention these days.  But when I …Read More

Ringside seats at #Sochi2014 Winter Olympics and Social Media Week 2014 thanks to Geofeedia and Crimson Hexagon

It feels so liberating to write for a change – I miss it, the self expression, sharing, feels so natural to me that I wonder why I don’t post as much as I used to, anymore.  Maybe its the 213 students at Rutgers this semester plus 38 students at Baruch, plus a bunch of other classes and projects that take so much of my attention these days.  But when I …Read More