Monthly Archives: April 2014


29
Apr 2014

“I didn’t fail the test, I just found 100 ways to do it wrong.” Benjamin Franklin In marketing, A/B testing is a technique for measuring the effect of web page changes on a performance metric, such as click through Rate, sign-ups, purchases, etc., on all of your visitors or a specific segment. Marketers have been using A/B testing for a long time to improve revenue and conversion rates. Nevertheless, the reality is that badly performed tests may produce invalid results, which may lead to false observations or unnecessary website implementations and changes.......

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29
Apr 2014

 Square has long talked about adding more features to its point of sale system to make it more attractive for large and small merchants to use, and for their customers as well. The company even bought Bookfresh to offer booking services for merchants. Today, the payments company is debuting its order ahead and pickup tool, offline mode and inventory tracking for merchants. Pickup We heard a… Read More...

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29
Apr 2014

Google announced last Tuesday, in their first ever Apple-esque mini-keynote speech, some exciting new changes coming to AdWords this year. While some of them are interesting, such as mobile app ads and management, and the way Google will serve up mobile search results to include deep in-app data, they don’t impact most retailers. However, there are some features that we find exciting for the bulk of our retail clients. BIDDING STRATEGIES FOR MARKET LEADERS Google already has some automated bidding strategies available in AdWords, such as Target CPA, Target search page location......

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28
Apr 2014

 AOL just released more information about the email spoofing incident earlier this month. In a blog post, AOL (which owns TechCrunch) wrote that its investigation is still ongoing, but it acknowledged that a “significant” number of users were affected, with the spoofers gaining access to “AOL users’ email addresses, postal addresses, address book contact information… Read More...

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24
Apr 2014

 YoVillians rejoice; your kingdom is saved. Players of the social virtual world game will be excited to hear that their play can continue as YoVille, which was acquired by Zynga a few years ago, will not be shuttered as planned. Instead, it is now the wholly owned property of London, ON-based Big Viking Games, and will be transferred completely (with all game history and profile details intact)… Read More...

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24
Apr 2014

 LinkedIn is expanding its content marketing efforts today with the launch of two new types of partnerships — Sponsored Updates Partners and Content Partners. Sponsored Updates were first launched on LinkedIn last summer as a way for companies to pay to promote the content (slideshows, articles, videos, and whitepapers) that they were sharing on LinkedIn. It’s a pretty common… Read More...

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23
Apr 2014

Innovation happens on every level Within your organization there are multiple people working on different sides of the same problem. Making it easy for people to quickly and effectively share innovative solutions is a key enabler for more productivity, and better decisions.  We are proud to announce a series of asset sharing tools within Google Analytics. To spread all your innovative solutions and assets even easier. Our permalink solution is a simple to use and privacy friendly way to share Google Analytics configurations across your organization, and beyond. Narrow the focus for......

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23
Apr 2014

 This afternoon following the bell, Zynga reported its calendar first-quarter financial performance including revenue of $168 million, bookings (non-GAAP) of $161 million, and earnings per share of -$0.01 (non-GAAP). Analysts had expected the company to report top line of $164 million, and a single cent per-share loss. That revenue figure is a decline of 36 percent from the year-ago quarter.… Read More...

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23
Apr 2014

I dag använder vi många olika enheter och digitala kanaler i kontakten med företag på nätet: genom webbplatsen, mobiler, surfplattor, appar och andra digitala enheter. Nu blir livet lite lättare, i alla fall analyslivet: nu finns möjligheten att samla data från webbplatser och appar in till samma property (webbegendom). Tidigare har inte information om en mobil app och en webbplats kunnat redovisas i samma rapporter i Google Analytics. Det är nu förändrat. Om du vill särskilja de......

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23
Apr 2014

I am excited to announce that registration for ACCELERATE 2014 on September 18th in Atlanta, Georgia is now open. You can learn more about the event and our unique “Ten Tips in Twenty Minutes” format on our ACCELERATE mini-site, and we plan to have registration open for our Advanced Analytics Education pre-ACCELERATE training sessions in the coming weeks. Holding true to our “analytics for everyone”, and thanks to our generous 2014 sponsors Adobe, Tealium, and Observepoint, ACCELERATE registrations are still only $99 USD. » Register for ACCELERATE 2014 today! We will be announcing......

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22
Apr 2014

We’ve all been there. Everything on surface looks like it’s running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game. Maybe you took some training and you’re getting your hands dirty asking the tough questions of your data. But how do you know if you can trust your data in the first place?   Before I dive into the various reasons your data can be messed up, let me define a specific element of “messed up”. As an example, within each of......

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22
Apr 2014

According to the 2014 U.S. Digital Future in Focus report, more than half of all device users in the United States are multi-platform users (i.e. people who use both mobile and desktop devices). These multi-plaform users now make up 56% of all users in the United States. Since the introduction of smartphones to the marketplace, consumer habits have been changing at lightning speed. This includes their shopping habits. So, how are retailers adjusting for these cross-device shopping trends? Mobile shopping (or m-commerce) has been growing at record speed with some estimating that......

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22
Apr 2014

 It’s not just you. Aol Mail was hacked affecting an untold amount of accounts that were seemingly spoofed. The Twitter hashtag #aolhacked is filled with first-hand accounts of spam being sent from either the hacked email account or an email account spoofed to look like the original. We’ve reached out to Aol for further clarification. The company said in a statement earlier today… Read More...

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