Go to Top

May 2014

Infographic: Using Social Content to Fuel The Sales Engine

It’s safe to say social media is exploding. Facebook, Instagram, and Twitter have millions of daily users, where many of these users are constantly sharing parts of their lives. Social media has become something that is integral to a person’s life. So how do companies take advantage of this? People are sharing every day and word of mouth is one of the best forms of marketing. There certainly has to …Read More

Samsung Level Box Review: An All-Metal Bluetooth Speaker That’s Easy On The Eyes

 Samsung is making its own portable Bluetooth speaker as part of its new Level line of audio accessories, and the product goes on sale today online at its official store for $199. The device is definitely compact, and it’s an all-metal product, which is unusual for a Samsung piece of kit, but can it hold its own with the plethora of existing products on the market, including those… Read More

Broader views and faster action for marketers: Google Analytics Premium integrates with DoubleClick Digital Marketing

“With Google, we’re getting actionable insights, whereas before we were just getting a lot of data.” – Lee Pinnington, Multi-Channel Marketing Director, Matalan As we announced earlier this week, Google Analytics Premium is now integrated with both DoubleClick Campaign Manager and DoubleClick Bid Manager. This enhancement is now available for Google Analytics Premium customers. Today’s consumers move easily across many channels and devices on their journey to a purchase. Top …Read More

Better data, better decisions: Enhanced Ecommerce boosts shopping analytics

Earlier this week, we announced the beta launch of Enhanced Ecommerce for Google Analytics. It’s a complete revamp of our ecommerce analytics, designed to provide richer insights into pre-purchase shopping behavior and into product performance. “With Enhanced Ecommerce our clients can immediately gain clear insight into the most important metrics about shopper behavior and conversion: what products are viewed, where they are viewed, when they are added to carts, how …Read More

What Can Sending 2 Billion Emails Tell Us About Mobile Email Habits?

Editor’s Note: Today’s post was written by the folks at Campaign Monitor. They are excited to share with you their recent findings. The data presented in this post was exclusively mined from their user base. By now, most marketers have come across the statistics supporting the fact that more and more people are opening their email on mobile devices. That comes as no surprise to those of us surgically attached …Read More

Five questions about Foursquare and its new Swarm app

If you didn’t know, Foursquare is breaking up, but in a constructive way. It’s not you, it’s them, but don’t worry, the whole thing is amicable. The company is splitting its app in two for the better, sort of like those couples that sleep in separate beds, only converging for sex, and so getting more sleep and clarity in the process. This follows somewhat of a trend for unbundling or …Read More

Samsung Starts Updating The Galaxy Gear To Tizen To Give It Better Battery Life And More

 The new Samsung Gear 2 smartwatch closely resembles its predecessor, the Galaxy Gear, and in fact most users might not be aware from its UI that it’s actually running a different OS than the older gadget – Tizen, vs. Android. Samsung previously revealed that it would be bringing Tizen to the older Gear, too, and today it has begun that rollout (via SamMobile), offering old… Read More

10 interesting digital marketing stats we’ve seen this week

Here it is everyone, your weekly dose of interesting digital marketing stats. I’ll admit that it’s not a vintage collection this week but there’s still some useful nuggets in there, including customer experience, outsourcing, digital skills and online privacy. And for more of the same, download Econsultancy’s Internet Statistics Compendium. A third of businesses outsource paid search and display The new UK Search Engine Marketing Benchmark Report published by Econsultancy …Read More

16 things we found on the internet to cheer your jaded soul

Looking at the internet and being a cynic go hand in hand. After all what’s the alternative? We wander around the place like a wide-eyed lunatic believing everything we read? Lord knows how many Nigerian princes would be receiving our life savings and film streaming services would be direct-debiting us long after we’re dead. All is not lost though. I bring together the following amusing entertainments in order to give …Read More

Evaluating change: How data must lead decision making

We need to measure what matters and steer clear of the things that don’t, so we all need a little bit of Mr Spock in us when it comes to digital marketing. I have been talking a lot recently about measurement and evaluation, and there are three things that I ask delegates to take away with them: Be led by data at every stage: from planning and audience segmentation, to …Read More

World Cup 2014: what should we expect from brands?

The World Cup, along with the Olympics, comes by once every four years and is therefore a good assay of changing media habits and technology. Twitter users have doubled since the last World Cup in 2010. Live TV streaming is available from all the main broadcasters and the user experience of laptop and tablet TV-streaming continues to improve. Mobile has been the main driver of social media consumption and increasing …Read More

10 budord för konverteringsoptimering

[ Denna artikel (10 budord för konverteringsoptimering) skrevs och publicerades av: Outfox. ] 1. Du ska alltid arbeta efter en strategisk metod Du ska inte testa vad andan faller på utan du ska ha en plan för vilka tester som ska genomföras och du ska veta varför. Det ska också vara säkert att ni lär er något från varje test. 2. Du ska alltid ha en väl genomtänkt och analyserad …Read More

The secret of creating reactive content

Being first with a piece of content isn’t necessarily a guarantee of victory in the traffic stakes, but in timely situations the sooner you can join the party the better. When news breaks, and there’s a legitimate reason for your brand to share its voice then it’s all systems go to collaborate with your PR and marketing teams to produce something that will capture the attention of your audience. It’s …Read More

US digital marketing statistics we’ve enjoyed this week

This week’s US digital marketing statistics features the world’s biggest brands and, neatly enough, detail on brand fatigue worldwide. There’s also stats on consumer preferences in customer service, Twitter use by digital marketers and what the World Cup could mean for retailers. For more digital marketing stats, check out the Econsultancy Internet Statistics Compendium. BrandZ Top 100  The BrandZ Top 100 Most Valuable Global Brands 2014 saw a 12% increase in …Read More

Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis

Anyone who has ever worked in marketing or advertising has heard the quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It is from John Wanamaker and dates back to the 19th century. Fortunately, the industry has come a long way since then; and, especially in the last 10 to 20 years, new technologies have made advertising more measurable than ever. …Read More