Monthly Archives: May 2014


31
May 2014

It’s safe to say social media is exploding. Facebook, Instagram, and Twitter have millions of daily users, where many of these users are constantly sharing parts of their lives. Social media has become something that is integral to a person’s life. So how do companies take advantage of this? People are sharing every day and word of mouth is one of the best forms of marketing. There certainly has to be a way to leverage this. Enter user generated content. If you can get customers to share an image of them using......

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30
May 2014

 Samsung is making its own portable Bluetooth speaker as part of its new Level line of audio accessories, and the product goes on sale today online at its official store for $199. The device is definitely compact, and it’s an all-metal product, which is unusual for a Samsung piece of kit, but can it hold its own with the plethora of existing products on the market, including those… Read More...

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30
May 2014

“With Google, we’re getting actionable insights, whereas before we were just getting a lot of data.” – Lee Pinnington, Multi-Channel Marketing Director, Matalan As we announced earlier this week, Google Analytics Premium is now integrated with both DoubleClick Campaign Manager and DoubleClick Bid Manager. This enhancement is now available for Google Analytics Premium customers. Today’s consumers move easily across many channels and devices on their journey to a purchase. Top marketers rely on the DoubleClick Digital Marketing platform to run the sophisticated cross-channel ad campaigns that can reach their customers every step......

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30
May 2014

Earlier this week, we announced the beta launch of Enhanced Ecommerce for Google Analytics. It’s a complete revamp of our ecommerce analytics, designed to provide richer insights into pre-purchase shopping behavior and into product performance. “With Enhanced Ecommerce our clients can immediately gain clear insight into the most important metrics about shopper behavior and conversion: what products are viewed, where they are viewed, when they are added to carts, how the checkout process works and where customers get lost, and even details like payment methods.” – Caleb Whitmore, CEO of Analytics Pros......

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30
May 2014

Editor’s Note: Today’s post was written by the folks at Campaign Monitor. They are excited to share with you their recent findings. The data presented in this post was exclusively mined from their user base. By now, most marketers have come across the statistics supporting the fact that more and more people are opening their email on mobile devices. That comes as no surprise to those of us surgically attached to our phones. The sharp rise in email consumption on mobile devices has had a profound impact on all aspects of email......

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30
May 2014

If you didn’t know, Foursquare is breaking up, but in a constructive way. It’s not you, it’s them, but don’t worry, the whole thing is amicable. The company is splitting its app in two for the better, sort of like those couples that sleep in separate beds, only converging for sex, and so getting more sleep and clarity in the process. This follows somewhat of a trend for unbundling or simply creating discrete products or tools, much as apps were first envisaged. The trend can be seen chiefly at Facebook, with its......

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30
May 2014

 The new Samsung Gear 2 smartwatch closely resembles its predecessor, the Galaxy Gear, and in fact most users might not be aware from its UI that it’s actually running a different OS than the older gadget – Tizen, vs. Android. Samsung previously revealed that it would be bringing Tizen to the older Gear, too, and today it has begun that rollout (via SamMobile), offering old… Read More...

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30
May 2014

Here it is everyone, your weekly dose of interesting digital marketing stats. I’ll admit that it’s not a vintage collection this week but there’s still some useful nuggets in there, including customer experience, outsourcing, digital skills and online privacy. And for more of the same, download Econsultancy’s Internet Statistics Compendium. A third of businesses outsource paid search and display The new UK Search Engine Marketing Benchmark Report published by Econsultancy and Latitude investigates which digital marketing activities are most commonly outsourced, with the results showing that three in 10 companies are conducting......

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30
May 2014

Looking at the internet and being a cynic go hand in hand. After all what’s the alternative? We wander around the place like a wide-eyed lunatic believing everything we read? Lord knows how many Nigerian princes would be receiving our life savings and film streaming services would be direct-debiting us long after we’re dead. All is not lost though. I bring together the following amusing entertainments in order to give that snarky, trolling mind of yours a rest and remind you that not everything on the internet is ‘out to get you’.......

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30
May 2014

We need to measure what matters and steer clear of the things that don’t, so we all need a little bit of Mr Spock in us when it comes to digital marketing. I have been talking a lot recently about measurement and evaluation, and there are three things that I ask delegates to take away with them: Be led by data at every stage: from planning and audience segmentation, to content strategy and community management. Measure what matters according to the business objectives. Data without insights is nothing. What is clear from......

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30
May 2014

The World Cup, along with the Olympics, comes by once every four years and is therefore a good assay of changing media habits and technology. Twitter users have doubled since the last World Cup in 2010. Live TV streaming is available from all the main broadcasters and the user experience of laptop and tablet TV-streaming continues to improve. Mobile has been the main driver of social media consumption and increasing demand for real-time content. Additionally, user generated content is easier than ever to gather, as new devices and new users become more......

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30
May 2014

1. Du ska alltid arbeta efter en strategisk metod Du ska inte testa vad andan faller på utan du ska ha en plan för vilka tester som ska genomföras och du ska veta varför. Det ska också vara säkert att ni lär er något från varje test. 2. Du ska alltid ha en väl genomtänkt och analyserad hypotes. Använd både kvalitativ (Usertesting, qualaroo, crazyegg, eye tracking m.m.) och kvantitativ (Google Analytics) analys för att förstå dina besökare och deras......

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30
May 2014

Being first with a piece of content isn’t necessarily a guarantee of victory in the traffic stakes, but in timely situations the sooner you can join the party the better. When news breaks, and there’s a legitimate reason for your brand to share its voice then it’s all systems go to collaborate with your PR and marketing teams to produce something that will capture the attention of your audience. It’s a very different skill to planning and coordinating your own brand-generated campaigns, but arguably the rewards can be much greater, if and......

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29
May 2014

This week’s US digital marketing statistics features the world’s biggest brands and, neatly enough, detail on brand fatigue worldwide. There’s also stats on consumer preferences in customer service, Twitter use by digital marketers and what the World Cup could mean for retailers. For more digital marketing stats, check out the Econsultancy Internet Statistics Compendium. BrandZ Top 100  The BrandZ Top 100 Most Valuable Global Brands 2014 saw a 12% increase in total brand value to $2.9tn. The combined value of the top 100 has doubled in the last eight years.  All categories rose......

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29
May 2014

Anyone who has ever worked in marketing or advertising has heard the quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It is from John Wanamaker and dates back to the 19th century. Fortunately, the industry has come a long way since then; and, especially in the last 10 to 20 years, new technologies have made advertising more measurable than ever. However, there’s still a considerable gap between what people could measure and what they actually are measuring, and that leads to significant......

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