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June 2014

How Did LeadPages go From 0 to 15,000 Customers in 12 Months?

Launched in January 2013, LeadPages has gained over 16,000 paying customers. Hitting a $3.5 million run rate the first nine months after launching, they are growing at about 20% month-over-month (compound growth). The tips and tactics Tim Paige, Conversion Educator at LeadPages, shares in this webinar are based on billions of data points and thousands of split tests. LeadPages processes about 3 million opt-ins per month and about 15 million …Read More

Universities Look To Oculus Rift To Lure Students To Campus

 When you hear “Oculus Rift” you think games, but it looks like virtual tours are becoming a new category to the uses for the virtual reality device. Founders of YouVisit, a virtual tour company, Taher Baderkhan, Abi Mandelbaum and Endri Tolka met in their first year of college and they had one thing in common: they were all international students. Read More

Beyond SEO: Googlebot Optimization

You know all about search engine optimization — the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards, and lots and lots of content. But chances are you don’t think a lot about Googlebot optimization. Googlebot optimization isn’t the same thing as search engine optimization, because it goes a level deeper. Search engine optimization is focused more upon the process of optimizing for user’s queries. Googlebot optimization is …Read More

Twitter Rolls Out App Install And Engagement Ads, And New Click Pricing, Globally

 Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so today it is making its latest move to build out that mobile advertising business with more products. Twitter is kicking off the global rollout of mobile app promotion ads — units that either take users to app downloads, or to the apps themselves if… Read More

Three ways for marketers to capitalize on live events

Summer is the season for live events like concerts, baseball games, music festivals and more. Previously seen as simply a one-way advertising opportunity, mobile’s ability to facilitate a conversation with consumers has transformed live events into a key component of cross-channel marketing efforts. This allows for consumers to become part of the event – whether in person or watching it on television. However, just like any program, a campaign built …Read More

Eight of the best social campaigns from June 2014

Another month has passed, so it’s time for us to round up some of the more noteworthy social campaigns we’ve seen in June. This time around we’ve got examples from Coors Light, Wilkinson Sword, Porsche, Paddy Power, Burberry and Spec Savers. And if this isn’t enough for you then check out my round ups from back in April and May… Coors Light Beer brand Coors Light launched a multichannel campaign …Read More

Can bookshops like Foyles benefit from digital in-store?

The legendary Foyles bookshop on Charing Cross Road in London recently shuffled along the street once more and re-opened with a bang. It’s an amazing store with clean lines and ordered stock, a world away from images of a rather cluttered 1930s Foyles such as this one. I headed in to check out the in-store experience and to assess whether bookshops can benefit from digital in-store (leaving the e-book argument …Read More

11 People to Watch at MozCon 2014

MozCon is a three day marketing conference put on by Moz.com. The conference brings together next-level speakers to talk about everything from SEO to brand development to analytics. This year Erica McGillivray and team will bring 29 speakers to the Emerald City to give their expert opinions on the future of marketing. It is a jam packed three days, so I have outlined eleven of the people I am most …Read More