Monthly Archives: July 2014


30
Jul 2014

 Detour is basically the SF tech version of your typical walking tour. It’s an iPhone app designed to guide you through different parts of a city and introduce you to new places and people that live there. The app takes a very content-centric approach to that process, and the people you’re listening to are more like storytellers than they are guides. Read More...

Read More


30
Jul 2014

 Three former Zynga developers have raised $2.5 million to build out their new gaming studio, JuiceBox Games, on the back of the release of their first gaming title HonorBound. With 3 million downloads and counting, JuiceBox’s first game is already generating revenue for the company. The game is ranked 94 on the list of top-grossing apps with a daily revenue estimate of $14,726 and… Read More...

Read More


29
Jul 2014

(The following is a guest post from Wendy Greco, General Manager of our Team Demystified business unit. You can meet Wendy and learn more about Team Demystified at our ACCELERATE conference in Atlanta, Georgia on September 18th — learn more about ACCELERATE and register today!) When Eric Peterson asked me to lead Team Demystified a year ago, I couldn’t say no! Having seen how hard all of the Web Analytics Demystified partners work and that they are still not able to keep up with the demand of clients for their services, it......

Read More


29
Jul 2014

In this post, I will cover some of the benefits of using Custom Definitions in Universal Analytics, as well as have a look at how they are leveraged in practice by startup The Beta Family, a crowdsourcing platform for beta testing apps. In short, Custom Definitions are a way of sending custom meta data from your website or application to Google Analytics. I will not go into more details about the foundations of Custom Definitions here, except to mention that they are really easy to implement once you get the hang of......

Read More


28
Jul 2014

Remarketing has been sort of a hot topic for us here at ROI Revolution lately, with last week’s blog sporting some great insider tips on AdRoll remarketing from one of our seasoned analysts, and a can’t-miss post on dynamic remarketing. Our recent case study also gave you an inside scoop on the techniques one retailer used to net a 785% increase in remarketing sales. Why the remarketing rush now? Well, it’s mid-2014, and at the beginning of the year, we challenged you to make four remarketing resolutions for the New Year. These......

Read More


25
Jul 2014

 A parent company isn’t all that different from a real parent. They feed you, and give you money. They give you advice (sometimes more strictly than others). And, yes, they embarrass you. Speaking of, today our proud parent company Aol, with vast experience in the retail, online retail, online business, has launched an online storefront for its brands, including TechCrunch. Welcome,… Read More...

Read More


25
Jul 2014

Nearly 70% of shoppers who add products to their cart end up leaving without completing the purchase. So, what can ecommerce retailers do about these lost opportunities to convert a website visitor? Ultimately, remarketing is the best strategy for bringing back those buyers who left without making a purchase. If you can keep your brand and your products in front of motivated buyers, then they are more likely to come back to shop. Google AdWords has a powerful platform for remarketing to past site visitors. Early this year, I hosted a web......

Read More


23
Jul 2014

With 10.6 million cell phone customers and retail stores in 400+ markets, U.S. Cellular needs to reach a lot of people with marketing messages. That’s why U.S. Cellular uses many marketing channels — online, in-store and telesales — to drive mobile phone activations. U.S. Cellular was challenged though. They didn’t know how many of their offline sales were driven by their digital marketing. This made it harder to adjust their media mix accordingly and also to forecast sales. To fix that situation, U.S. Cellular and its digital-analytics firm, Cardinal Path, turned to......

Read More


23
Jul 2014

Roughly 1-2% of shoppers convert on their first visit to an online store. But what about that other 98% that come to your site but leave before making a purchase? That is where a successful remarketing strategy can take your business to the next level. Remarketing is the best way to keep your past site visitors engaged with your brand. By keeping track of people who visit your site, remarketing gives you the ability to display ads to these potential customers as they browse other sites across the web. Remarketing in Google......

Read More


21
Jul 2014

Last week, we talked about the importance of your Quality Score in reaching your ROI goals. In case you missed the post, Quality Score is a good way to keep tabs on the “customer service” rating of your AdWords campaigns. Today, we’re going to discuss one key element of your Quality Score–your landing page–through the eyes of your user. Once upon a time, there was a hardworking soccer mom. Stacey was her name, and all year she’d been anticipating a summer mountain vacation with her family. Finally, with one week left until......

Read More


21
Jul 2014

Hadoop Hasn’t Killed the Enterprise Data Warehouse. In Fact, They Work Well Together. Going on several years now, Hadoop has been touted as a replacement for traditional enterprise data warehouses, a position which has spawned debates between Hadoop providers and EDW vendors. Naturally, Hadoop vendors tout the program’s ability to store unstructured data – a resource which enterprises produce in droves – and its scalability as reasons for adoption. And given the recent Hadoop distributions from IBM, Oracle, and Teradata, it seems quite likely that Hadoop has entrenched itself as part of......

Read More


20
Jul 2014

 Pornographic media has existed since the dawn of time, but it has never been as widely available and accessible as it is today. That’s largely due to the internet, which provides a launch pad for our curiosity no matter the topic. But with sex, a topic relatively more private and intimate, the internet can serve as an important resource for sexual exploration, understanding, and yes… Read More...

Read More


18
Jul 2014

Friday Q&A 2014-07-18: Exploring Swift Memory Layout Friday Q&A 2014-07-18: Exploring Swift Memory Layout Welcome back to another exploration of Swift. Today I’m going to dig into some implementation details and explore how Swift lays out objects and classes in memory. Subject to ChangeEverything about Swift is subject to change, but internal implementation details like these are even more so. This stuff can be handy to know and potentially useful for debugging, but don’t write production code that relies on it, Or Else. These dumps are from Swift code compiled for x86-64......

Read More


16
Jul 2014

For years advertisers on Google’s Display Network were limited to Keyword Contextual Targeting, which serves your ads on website content relevant to your keywords. In recent years, Google has greatly expanded their targeting options, providing an unrivaled ability to find your perfect audience. While keyword targeting is a mainstay for advertisers, this feature itself has also evolved. Last year, Google expanded keyword matching with an extra layer of behavior-based targeting criteria called “extended keyword match.” The Rise of Extended Keyword Match on Display There is no specific documentation outlining when this feature......

Read More


15
Jul 2014

Rooms To Go, a home furnishing retailer, simplifies the shopping experience by offering completely designed room packages. When the company wanted to better understand how its customers purchase its different furniture and decor variations and add-ons to streamline online customization options, it turned to its agency –  LunaMetrics – who integrated Google Analytics Premium and BigQuery. This approach helped to identify which items customers commonly buy together, leading to smarter and easier customization for its users. The Google Analytics Premium integration allowed Rooms To Go to: Better understand what their site visitors......

Read More


Page 1 of 3212345...102030...Last »