Monthly Archives: August 2014


29
Aug 2014

Friday Q&A 2014-08-29: Swift Memory Dumping Friday Q&A 2014-08-29: Swift Memory Dumping In previous articles, I’ve discussed the layout of various runtime data structures in Swift and alluded to a memory dumper that I was using to extract that data. Today, I’m going to walk through the implementation of that dumper. CodeAs is traditional, the full code for the memory dumper can be found on GitHub: https://github.com/mikeash/memorydumper You can take a look at it there to more easily follow along, run it yourself, or just ignore it. Note that this code should......

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29
Aug 2014

Our next event will be a joint effort of the Swiss Association for Analytics (SAA) and the Swiss Statistical Society (SSS). This free afternoon event will take place November 7th and the theme is “Analytics & Statistics for CRM”. Our keynote speaker is Dean Abbott, Chief Data Scientist, Smarter Remarketer, Inc. We will also have speakers from Nestlé, Aduno Gruppe, SAS, DiaSys and SandSIV. The event is sponsored by PwC, SAS and IMSD. More information and free subscription at event.swiss-analytics.ch The Swiss Association for Analytics will also take this opportunity to organize......

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28
Aug 2014

Idag pratade Johan Johansson från Outfox om custom dimensions på Google Analytics Conference. Du kan se en liten glimt från presentationen här: Eller en väldigt snabb recap: Vill du se hela? Om du ber riktigt, riktigt, snällt kanske du kan få en personlig dragning på vårt kontor. Eller så nöjer du dig med ett knippe slides: Som bonus avslutar vi med två bilder från presentationen....

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26
Aug 2014

 Square has a new update out for its Cash app that lets users send cash by text, greatly improving the versatility of the mobile payment app. The update also improves the user interface for sending, reducing steps and increasing speed, and offers a host of new features like putting notes on payments and a new reward system that provides $1 each time someone you invite via text message signs up.… Read More...

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22
Aug 2014

I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital analytics for over a decade, most recently at Vail Resorts, and has been a long-time contributor to Web Analytics Demystified’s Analysis Exchange effort. Nancy is also a three time finalist for the DAA’s prestigious “Practitioner of the Year Award” and a frequent presenter at industry conferences. You can find Nancy in Twitter @nancyskoons. Elizabeth has been working in the industry for......

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21
Aug 2014

 With competition in mobile payments heating up, Square continues to expand its offerings for small businesses to other areas where local merchants are missing out compared to big retailers and franchises. Today the company is launching Square Analytics, a set of tools that tie in to its suite of register tools, which already includes Inventory, Invoices, and the recently launched Appointments. Read More...

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20
Aug 2014

 SlideShare, the LinkedIn-owned site that lets you upload and distribute presentations online, is turning over a new leaf today. The service, which has 60 million users, is going free. In tandem with that, SlideShare is dropping its PRO tiers, once priced at $19/month and $49/month, and making extra features like analytics, which used to come at a price, free for all. The premium tiers were… Read More...

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19
Aug 2014

En ny version av vår uppskattade UrlCleaner är här!  För att Google Analytics ska kunna identifiera trafikkällor skickar man med parametrar i URLen från annonsen, nyhetsbrevet eller den mediekanal som man vill mäta. Du har säkert satt upp kampanjtaggar för Google Analytics med Url Builder eller Kampanjkortaren. Då vet du att landningssidan på din webbplats får en massa extra parametrar i URLen. För utom att det inte är snyggt så kan det ställa till problem (när du analyserar data) om användare bokmärker......

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19
Aug 2014

Guide till en rapport i Google Analytics som är köttig för både nybörjare utan förkunskap och erfarna användare. Goal flow: en rapport som kräver lite extra kärlek. Det fina är att du kan följa var i ditt köpflöde som besökare trillar ut OCH om flödet läcker på olika ställen beroende på till exempel varifrån besökaren kom eller vilken sida hen landar på. Som bonus kan du se hur beteendet skiljer sig mellan mobil- och......

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16
Aug 2014

 It was bad enough that LinkedIn bought the incredibly useful Gmail widget maker Rapportive, which offers a lightweight CRM tool that shows your contacts’ social accounts and recent updates, then proceeded to rip out the functionality that made the thing popular in the first place. But now, they’ve somehow managed to make the widget even worse. As in, it doesn’t even work… Read More...

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15
Aug 2014

Friday Q&A 2014-08-15: Swift Name Mangling Friday Q&A 2014-08-08: Swift Name Mangling It’s been a long time since I wrote a Friday Q&A, but I’m back, with a brand-new post about a brand-new topic: Swift. Over the last few posts, Mike’s gone into some detail about what Swift’s internal structures looked like, but he’s only touched very lightly on what the linker sees when it looks at Swift-containing binaries: mangled symbol names. In a language such as C, where there can only ever be one function or piece of data by any......

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11
Aug 2014

Early this year I published an article with 10 actionable Google Analytics tips. Since then, I wrote a few dozen posts on my weekly tips on the official Google Analytics Google+ page. As usual, I tried to keep them very actionable, i.e. something that you can do right after reading the tip. As I did in my previous article, I will try to take the top 10 tips from January to June and share them here. I am using the same ranking factors: Post timing: since I consider this as a column,......

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11
Aug 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have......

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06
Aug 2014

För att du ska vara säker på att det bara är riktiga anvvändare som loggas i Google Analytics och inte robotar och spindlar som söker igenom din webbplats lanseras nu en inställning som gör att du kan filtrera bort kända robotar.  Under inställningarna för din vy kan du aktivera botfiltrering. Vi rekommenderar att du skapar en ny vy i Google Analytics där du aktiverar botfiltrering. På så sätt kan du använda din gamla vy (som inte är botfiltrerad) för att se trender i historisk data. Google......

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