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September 2014

Jack Dorsey’s Advertising Agency Couldn’t Make A More Pretentious Website If It Tried

 Quid had a good run, but it looks like we have a new champion in the endless battle to have the most pretentious startup website. West, an advertising agency founded by former Apple exec Allison Johnson in 2011 with backing from Jack Dorsey and Ray Chambers, has managed to claim that spot with a site that offers absolutely no information about who works there or what kinds of services they …Read More

Google Analytics Embed API Highlights

Early this spring the Google Analytics team released the Embed API, “a JavaScript library that allows you to easily create and embed a dashboard on a 3rd party websites.” Have you had a chance to take a look at it? When I heard they were releasing a new API I took a quick look at it, saw that it was JavaScript based, and just accessed the API. At the time …Read More

The Top 3 Google Analytics Configuration Issues Impacting your Data (and How to Fix Them)

Good data is important.  How important?  Studies show that inaccurate data has a direct impact on the bottom line of 88% of companies.  In fact, the average company loses 12% of its revenue due to bad data.  As you know, Google Analytics is a powerful product with a wealth of features to help you optimize your results online. However, to unleash the power of Google Analytics’ marketing tools, you must …Read More

Groupon Doubles Down On Its DIY Deal Builder, Racks Up 25k Offers

 Groupon — on a mission to expand its business beyond the daily deal and into more local commerce (a mission to be partly fuelled by Apple Pay) — is also making efforts to ensure that the inventory of offers that it does have continues to grow. As part of that, Groupon is updating its Deal Builder, a do-it-yourself tool it launched in February for merchants to create and upload… Read More

Enhanced Google Analytics Audience Capabilities Come to Apps

Good news for mobile app developers: Audience Demographics and Interests Reporting and Remarketing are now available for apps in Google Analytics.  Just one of the improvements for audience segmentation and remarketing we’re announcing today, these changes should make it even easier for all our advertisers to reach their high-value customer segments.  In-App Audience Demographics Reporting and Remarketing Good analytics are especially important to app developers. At Google I/O, Hovhannes Avoyan, …Read More

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your …Read More

11 TechCrunch Stories You Don’t Want To Miss This Week

 It’s been an exciting week for us here at TechCrunch with the Hackathon, Disrupt SF and Apple’s product launch all taking place within a few days. Here are 11 of our best stories from the past week (9/6-9/12). 1. Apple had a number of new product releases this week. We introduced you to the Apple Watch, the company’s highly anticipated first foray into the world of… Read More

Before $100 Million Raise, Square Was In Talks With Apple

 According to a filing obtained by VCExperts, Square has raised another $100 million in capital. The company authorized 6.4 million Series E shares, according to the document, at a per-share price of $15.46. Square has raised incredible amounts of money. The company has raised hundreds of millions of dollars, has a nine-figure credit line and, now, a fresh $100 million traunch to use. The… Read More

Zynga, Scopely Exec Leaves To Start Mobile Studio MobLabs

 Andy Kleinman, who was chief business officer at Los Angeles-based gaming company Scopely and a general manager at Zynga, left the company to start a mobile products-focused studio called MobLabs. Kleinman previously co-founded Vostu, a Latin American social gaming company, and later joined Three Melons, a studio that was acquired by Playdom (which was later acquired by Disney). Then he later… Read More

A Brief Pause

A Brief Pause A Brief Pause No Friday Q&A this week, or for a few more weeks. I’m speaking at NSSpain next week and preparing for that is keeping me busy. Subsequent travel will interrupt my writing for a while longer. Do not despair! I shall return, and soon. If you’re looking for stuff to read, I recommend heading over to The Old New Thing, which is my favorite blog …Read More

More Context With Google Analytics Benchmarking

Back in 2008, the Google Analytics team released a feature that was extremely innovative: Benchmarking. Fast forward a few years, the format changed to a monthly email newsletter, which users would get in their inboxes instead of browsing the Google Analytics user interface. This week the newest version of it has been launched, and it looks way better! (see the evolution in the end of the article) Before we go …Read More

New Benchmarking Reports Help Twiddy Boost Email Open Rates by 500%

If you’ve ever wondered how your website is performing compared to the competition, our new Benchmarking reports in Google Analytics will help you find out. Analytics users can now compare their results to peers in their industry, choosing from 1600 industry categories, 1250 markets and 7 size buckets. Benchmarking leverages the footprint of Google Analytics and can help you set meaningful targets, spot trends occurring across industries and answer a …Read More

WebMetricsGuru Updates – September 9th, 2014 – Web Journal

Analytics updates – I’ll get to those right after covering various comings and goings. What I’ve been doing: It’s been longer (6 weeks or so) since I last posted, and after coming back from London in mid July, I was busy preparing the courses that I’m teaching at the Zicklin School of Business at Baruch College this fall – and that effort is intense,  both draining and rewarding, pretty much …Read More

WebMetricsGuru Updates – September 9th, 2014 – Web Journal

Analytics updates – I’ll get to those right after covering various comings and goings. What I’ve been doing: It’s been longer (6 weeks or so) since I last posted, and after coming back from London in mid July, I was busy preparing the courses that I’m teaching at the Zicklin School of Business at Baruch College this fall – and that effort is intense,  both draining and rewarding, pretty much …Read More