Monthly Archives: November 2014


30
Nov 2014

One of the great benefits customer lifecycle programs bring to the party is unearthing cross-divisional or functional profitability opportunities that otherwise would fall into the cracks between units and not be addressed.  What I think most managers in the omni-channel space may not realize (yet) is how significant many of these issues can be. To provide some context for those purely interested in the marketing side, this idea joins quite closely to the optimizing for worst customers and sales cannibalization discussions, but is more concerned with downstream operational issues and finance.  Cost shifting scenarios will become a lot more common as......

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26
Nov 2014

If you study business and entrepreneurship, you undoubtedly admire those who have reached the top. People like Steve Jobs, Jeff Bezos, Marissa Mayer, Mark Zuckerberg, and many others reached the echelon of the business ranks and created products that millions of people use everyday. They’ve put in the time, work, and have gone through the challenges to get where they are (or were) today. Lucky for us, many have shared their philosophies along the way. To test your knowledge, we’ve created this multiple-choice quiz. Many of the questions are about product philosophy,......

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24
Nov 2014

If you’re evaluating the performance of your site content, it can help tremendously to segment that content into a variety of cohorts. Unfortunately, many website owners have trouble getting enough information about their content into Google Analytics to help them with their analysis. Some information may already be available on your website, like information about your page or extra information that gives context to the page. Ultimately we want to bring these additional dimensions about your content into Google Analytics to help with your analysis. One way to do this is by......

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23
Nov 2014

The wait is over. As a returning visitor to Econsultancy, you’ll notice that things are a little different around here. So what have we been working on? Here’s a whistle-stop tour of the key drivers for what you can experience on the new site. What’s taken us so long?  We know it’s taken a long time and we’re more than aware that we’ve been promising ‘live’ dates for the last 16 months, but like many good web projects it’s taken a longer than expected. If there’s one thing you can expect from......

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21
Nov 2014

Below, you will find 17 tools that will help you test various features of your app and obtain real-time feedback. The tools will help you discover where your users are struggling and, thus, how to improve your app. Let’s get started! 1. Userlytics Best feature – Recruiting couldn’t be any simpler. You can send an invitation through your database, post it on social media sites, or use any 3rd party for this. There’s also a participant panel at Userlytics that you can use. Features Userlytics’s Mobile App User Experience Testing lets you......

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