One of the great benefits customer lifecycle programs bring to the party is unearthing cross-divisional or functional profitability opportunities that otherwise would fall into the cracks between units and not be addressed. What I think most managers in the omni-channel space may not realize (yet) is how significant many of these issues can be. To provide some context for those purely interested in the marketing side, this idea joins quite closely to the optimizing for worst …Read More
If you study business and entrepreneurship, you undoubtedly admire those who have reached the top. People like Steve Jobs, Jeff Bezos, Marissa Mayer, Mark Zuckerberg, and many others reached the echelon of the business ranks and created products that millions of people use everyday. They’ve put in the time, work, and have gone through the challenges to get where they are (or were) today. Lucky for us, many have shared …Read More
If you’re evaluating the performance of your site content, it can help tremendously to segment that content into a variety of cohorts. Unfortunately, many website owners have trouble getting enough information about their content into Google Analytics to help them with their analysis. Some information may already be available on your website, like information about your page or extra information that gives context to the page. Ultimately we want to …Read More
The wait is over. As a returning visitor to Econsultancy, you’ll notice that things are a little different around here. So what have we been working on? Here’s a whistle-stop tour of the key drivers for what you can experience on the new site. What’s taken us so long? We know it’s taken a long time and we’re more than aware that we’ve been promising ‘live’ dates for the last …Read More
This franchisee coaches others to follow in her entrepreneurial footsteps.
Get ahead of things early, lay down a firm foundation by asking the right questions and handle the flood.
Grade yourself on this checklist of managerial behaviors. Spot leadership mistakes that elicit less-than-desirable results.
Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
As any good salesperson knows, speak their language and you’re halfway there.
Steer clear of inappropriate business remarks that will ricochet well beyond a private gathering.
What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.
The noted author and publisher died earlier this month at the age of 78.
Hearing someone talk about how they ‘wish’ they had time to invest back in themselves and work out more often is crushing.
Below, you will find 17 tools that will help you test various features of your app and obtain real-time feedback. The tools will help you discover where your users are struggling and, thus, how to improve your app. Let’s get started! 1. Userlytics Best feature – Recruiting couldn’t be any simpler. You can send an invitation through your database, post it on social media sites, or use any 3rd party …Read More