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January 2015

The Beginner’s Guide to Podcasting

Harness the power of audio, and dive into a large and deep market by starting your very own podcast. Yes, that’s right… A podcast. Despite being “Oh, so 2005,” according to Time, it’s one of the best avenues for growing your audience, building strong customer relationships, and positioning your company. It’s also a powerful way to capitalize on the exploding podcast industry. Unique monthly podcast listeners have grown by 300% …Read More

AdWords Training: Are Online or Offline Courses Better?

Let’s start by clarifying that neither option is better than the other. It’s all about which is better for you and your learning style. I am simply here to help you make that decision by outlining the advantages of each. Admittedly, I will confess my personal preference early and often so you know where I stand, as both an AdWords trainer and attendee, but you may disagree. For some, note-taking …Read More

How Gail Goodman Optimized Constant Contact’s Funnel To Build the $1 Billion Email Marketing Empire

Constant Contact is one of the biggest players in the email marketing space, and Gail Goodman has been with them since the beginning. She’s scaled the company from its early startup days to where they are now, a public company worth over $1 billion. Goodman gave a presentation at the 2012 Business of Software conference, sharing how they optimized their marketing funnel. They went through a number of experiments, but …Read More

A Marketing Process That Built Two 7-Figure Companies in Three Years

The marketing process I will share with you today built back-to-back 7-figure companies (a software company in 20 months and an ecommerce company in 12 months). The software company, Bloomfire, was acquired for 7 figures at month 20 and is continuing to grow today, with $18 million in total funding. I was its second employee and first marketer. When I later founded an ecommerce company, my marketing process was so …Read More

Start Remarketing with Google Analytics Instant Activation

For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, with the result that only 1 in 5 remarketers successfully completes their setup. To help make it easier for advertisers to reach their most qualified customers, we’ve enabled remarketing with a single toggle. Instead of manually updating …Read More

15 best branded Vines from January 2015

Welcome to our regular monthly round-up of all that’s tiny and branded. No not Prince after accidentally wandering on to a cattle ranch, I’m talking about Vine. The home of six-second-long social video, where marketers try to make the most of a short running time with as much ingenuity as they can. Here are the best of January 2015. Read more…

How digital transformation improved Marie Curie’s marketing strategy

Marie Curie provides care and support for more than 40,000 terminally ill people and their families in the UK each year, therefore it’s vital that the charity is able to provide services across every possible channel both offline and online.  To achieve this Marie Curie is undertaking a massive digital transformation programme, so it can extend its proposition to offer more services and support. Read more…

You can’t do PPC if you can’t code

PPC is complicated.  There are dozens of interrelated on- and off-site metrics. There are hidden factors like Quality Score and competitor activity. There are unquantifiable, fuzzy influences like user intent and ad quality. And everything varies by time, device, demographic and location. Read more…

How To Create Headlines That Get Clicks (Infographic)

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Those are the words of famed copywriter and the Father of Advertising David Ogilvy. He said this back in the 60′s. This was when people saw a fraction of the headlines they do today. Think about how many headlines …Read More

How To Create Headlines That Get Clicks (Infographic)

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Those are the words of famed copywriter and the Father of Advertising David Ogilvy. He said this back in the 60′s. This was when people saw a fraction of the headlines they do today. Think about how many headlines …Read More