Go to Top

April 2015

Decoding the Top 4 Digital Visitors and Turning Them into Shoppers (Infographic)

Brick-and-mortar stores have one big advantage. When a visitor walks in, salespeople know if the person wants to buy or not. Salespeople are adept at judging such intentions. So, based on their judgment, they approach the visitor with an appropriate pitch to close a sale. Having an ecommerce, or virtual store, is a total game changer! Here, you have no salespeople, no face time with the visitor; and, hence, no …Read More

10 Common Pitfalls of Product Launches and How to Avoid Them

You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those risks seem especially high. After having launched several products — some successful, and some not-so-much …Read More

Testing the Mighty Mobilegeddon

SEO-pocalypse. Mobilegeddon. Last week’s algorithm update from Google, announced back in February, has been called many things. Did it live up to the hype? This week-by-week comparison helps us begin to answer that question. Quick Mobile SEO Refresher There are two components to Google’s update. First, mobile-friendly websites, or at least sites Google considers to be mobile-friendly, will rank better in mobile search results across all languages. Google stated that the impact will be …Read More

Introducing Search Response and Airings Data in TV Attribution

The following is a cross post from Adometry by Google, a Marketing Analytics and Attribution product.  Mass media drives people to interact with brands in compelling ways. When a TV or radio ad creates an I-want-to-know, I-want-to-go, or an I-want-to-buy moment in the mind of a consumer, many pursue it online. Immediately – and on whatever screen they have handy. Last year, we announced Adometry TV Attribution, which measures the digital …Read More

Outfox på partnerdag hos Optimizely

[ Denna artikel (Outfox på partnerdag hos Optimizely) skrevs och publicerades av: Outfox. ] Outfox har jobbat med Optimizely sedan 2010, och bestämde sig tidigare i år för att bli certifierad partner till Optimizely, detta smidiga A/B-testverktyg. De satsar mycket på sitt partnerprogram och bjöd därför in ett femtiotal partners från hela Europa till sitt europeiska huvudkontor i Amsterdam. Dagen började med att de två grundarna av företaget berättade om sin resa …Read More

How You Can Build an Email Marketing List as Quickly as Possible

According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI of any marketing channel. Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. Anywhere you look nowadays, you’ll see that email marketing is more profitable than ever. The question then isn’t: “Should I build an email list?”, but rather: “How can I build my …Read More

Supercharge your Google Analytics with SkyGlue

The following is a guest post from SkyGlue, a Google Analytics Technology Partner.  SkyGlue is a powerful add-on tool for Google Analytics that helps web analysts to get more out of Google Analytics. With SkyGlue, you can automate Event Tracking for your website, zoom in on visitor analytics, and export and integrate your Google Analytics data with your own database or CRM.  Automatic Event Tracking: Custom data collection without IT …Read More

Identifying and Filtering Internal Traffic from Google Analytics

Filtering out employee traffic remains one of the biggest challenges our clients and training attendees face. Unfortunately, there isn’t just one solution to capture everyone, but we can hopefully catch as much as we can. There have been many blog posts and articles written about the best ways to identify employees, this blog post will try to round up the best solutions out there and provide code examples when applicable. …Read More

The Art of eCommerce Upselling

Let me ask you two questions: is ecommerce a new and better way of doing business? And, is ecommerce better than offline shopping? For many “experts” (such as investors and journalists), it is. However, I disagree. Ecommerce is exactly the same as doing business in the offline world, except it is in the online world (groundbreaking, I know). Most of the knowledge companies have gathered in the last 50 years …Read More

Using Storytelling to Engage and Persuade (Infographic)

We all seek out stories every day. We watch TV shows and movies, and we read books and newspapers to get stories. Even songs and advertisements tell stories. There’s no escaping it. Stories are part of our lives. And, as marketers, we use stories to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and …Read More

There’s More to Life than Analytics – Why Ignorance of Conceptual Models is Costing You Money

I’m a copywriter on a quest for the most conversions. I sit surrounded by data that my agency uses to raise landing pages high on the search results page. Titanic resources ensure these pages are well optimized with tight-coding, clean links and sheaves of search insight that explain what’s been done and what’s on deck. It works – our cauldron smolders with all the right compounds for SEO that raises …Read More

Marketing Responsible for Customer Experience?

 The Data According to this survey, Marketers are not now really “responsible”  for the customer experience (whatever responsible means in this context) but will be over the next 3 years.  If it was just the vendor (Marketo) trumpeting this idea, I’d be more skeptical.  But this vendor hired the Intelligence Unit from The Economist organization to do this work and the report includes the actual questions, meaning you can check for bias.  Population is 478 CMO’s and senior marketing …Read More