Monthly Archives: April 2015


30
Apr 2015

Brick-and-mortar stores have one big advantage. When a visitor walks in, salespeople know if the person wants to buy or not. Salespeople are adept at judging such intentions. So, based on their judgment, they approach the visitor with an appropriate pitch to close a sale. Having an ecommerce, or virtual store, is a total game changer! Here, you have no salespeople, no face time with the visitor; and, hence, no scope to determine the buying signals! Don’t sigh just yet. It’s not a lost cause. You can learn a lot about your......

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30
Apr 2015

You probably think about product launches the same way I do. They’re insanely exciting. Terrifying, yes, but exciting. Part of the reason for the terror is this: We’ve heard of the product launch horror stories. We don’t want it to happen to us. There are risks in running a business, and during product launch those risks seem especially high. After having launched several products — some successful, and some not-so-much — I want to share with you what I’ve learned. In this article, I want to explain some of the organizational pitfalls......

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30
Apr 2015

SEO-pocalypse. Mobilegeddon. Last week’s algorithm update from Google, announced back in February, has been called many things. Did it live up to the hype? This week-by-week comparison helps us begin to answer that question. Quick Mobile SEO Refresher There are two components to Google’s update. First, mobile-friendly websites, or at least sites Google considers to be mobile-friendly, will rank better in mobile search results across all languages. Google stated that the impact will be “significant” and has recommended using the Google Developers Mobile-Friendly Test to see if a website is mobile-friendly. You can also use the mobile......

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30
Apr 2015

The following is a cross post from Adometry by Google, a Marketing Analytics and Attribution product.  Mass media drives people to interact with brands in compelling ways. When a TV or radio ad creates an I-want-to-know, I-want-to-go, or an I-want-to-buy moment in the mind of a consumer, many pursue it online. Immediately – and on whatever screen they have handy. Last year, we announced Adometry TV Attribution, which measures the digital impact of offline channels such as television and radio. Now, we’re moving TV Attribution forward by integrating Google Search query data and......

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29
Apr 2015

If you’ve done any research on how to grow a tech business, you’ve probably come across a guy named Ryan Fujiu. He has led growth at both about.me and Lyft. Recently, he gave a talk at the 500DISTRO conference, where he discussed how to use product to grow through existing channels and find new ones. This post is a summary of his presentation. The end of this post contains the video and his accompanying slides. Take Advantage of Existing Channels When attempting to grow, you need to focus on your existing channels......

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29
Apr 2015

I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on. While brand fans like us may not convert, we’re immensely important to your brand. It’s time to stop focusing all your attention on converting customers and start considering how to engage and retain your fans. Content Marketing Builds Fans, Not Customers We all......

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28
Apr 2015

Outfox har jobbat med Optimizely sedan 2010, och bestämde sig tidigare i år för att bli certifierad partner till Optimizely, detta smidiga A/B-testverktyg. De satsar mycket på sitt partnerprogram och bjöd därför in ett femtiotal partners från hela Europa till sitt europeiska huvudkontor i Amsterdam. Dagen började med att de två grundarna av företaget berättade om sin resa till vart företaget är idag, 5 år senare (det är minsann även andra som fyller fem år i år, gissa vilka! Jo,......

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28
Apr 2015

According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI of any marketing channel. Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. Anywhere you look nowadays, you’ll see that email marketing is more profitable than ever. The question then isn’t: “Should I build an email list?”, but rather: “How can I build my list as quickly as possible?” That’s the $1,000,000 question (literally), and we’ve analyzed the best in the business to bring you the......

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28
Apr 2015

The following is a guest post from SkyGlue, a Google Analytics Technology Partner.  SkyGlue is a powerful add-on tool for Google Analytics that helps web analysts to get more out of Google Analytics. With SkyGlue, you can automate Event Tracking for your website, zoom in on visitor analytics, and export and integrate your Google Analytics data with your own database or CRM.  Automatic Event Tracking: Custom data collection without IT helpYour website probably offers many ways for visitors to interact with your content, so you need to know what your visitors do......

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27
Apr 2015

The free trial is a common SaaS marketing strategy. According to Totango, 44% of SaaS companies offer a free trial. But the strategy is only as good as how far it gets you — to the end of the free trial. What happens after the free trial? You can’t rely on the free trial alone to persuade customers to convert. You must have a method for retaining the customers once the free trial is over. This article shows you how to do that. What you’re about to read are seven techniques that......

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27
Apr 2015

Filtering out employee traffic remains one of the biggest challenges our clients and training attendees face. Unfortunately, there isn’t just one solution to capture everyone, but we can hopefully catch as much as we can. There have been many blog posts and articles written about the best ways to identify employees, this blog post will try to round up the best solutions out there and provide code examples when applicable. Why Is It So Important? Depending on the size of your company, internal traffic can cause very serious issues in your Google......

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24
Apr 2015

Let me ask you two questions: is ecommerce a new and better way of doing business? And, is ecommerce better than offline shopping? For many “experts” (such as investors and journalists), it is. However, I disagree. Ecommerce is exactly the same as doing business in the offline world, except it is in the online world (groundbreaking, I know). Most of the knowledge companies have gathered in the last 50 years can be used, or at least adapted, to the online world. This is great news, because it means we can stop coming......

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23
Apr 2015

We all seek out stories every day. We watch TV shows and movies, and we read books and newspapers to get stories. Even songs and advertisements tell stories. There’s no escaping it. Stories are part of our lives. And, as marketers, we use stories to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. The right story, told the right way, persuades and sells. Today’s infographic shows how......

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23
Apr 2015

I’m a copywriter on a quest for the most conversions. I sit surrounded by data that my agency uses to raise landing pages high on the search results page. Titanic resources ensure these pages are well optimized with tight-coding, clean links and sheaves of search insight that explain what’s been done and what’s on deck. It works – our cauldron smolders with all the right compounds for SEO that raises traffic and converts. But I see one oversight… …Analytics don’t close a sale. Since time immemorial sales have hinged on empathy –......

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23
Apr 2015

 The Data According to this survey, Marketers are not now really “responsible”  for the customer experience (whatever responsible means in this context) but will be over the next 3 years.  If it was just the vendor (Marketo) trumpeting this idea, I’d be more skeptical.  But this vendor hired the Intelligence Unit from The Economist organization to do this work and the report includes the actual questions, meaning you can check for bias.  Population is 478 CMO’s and senior marketing executives worldwide, seems decent / not cherry-picked. So I will cut the vendor some slack.   Questions though, right?  Just what is customer experience,......

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