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May 2015

How to Remove Referral Spam

Data spam has always been present within web analytics reports. However over the past year or so it has become a real PITA. By data spam, I am referring to spammers and scammers polluting your Google Analytics reports with their junk links in the hope you will say – “Oh what is that? Let’s visit the referral site that is sending us traffic and see who they are“. Of course the …Read More

Infographic: The Science of Brands on Instagram

No other social platform provides an experience as incredibly focused and engaging as Instagram. With just a bit of creativity and thoughtful measuring, you can make some Insta-magic for your brand. In this infographic, discover the trends behind the big-brand Instagram experience and learn how you can catapult your company to new heights. Click on the infographic below to view a larger image: Want to display this infographic on your …Read More

Daily Data-Informed Decisions With Google Analytics Premium and Google BigQuery

The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor, a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives. The first challenge they tackled was to integrate various data assets by exporting Google Analytics Premium data to Google BigQuery. This was accomplished using both the BigQuery export …Read More

4 Common Errors That Kill Data-Driven Decisions

Data is more than just facts and figures. Data analysis can improve your business’s bottom line. Your team members may deviate from the intended purpose, but you can veer them back on track with the numbers. Avoid company mishaps by driving your managers toward data-driven decisions. 1. For the Love of Tradition Humans are creatures of habit. Mainly, we play nice and follow the trail of our predecessors. However, business …Read More

New media partnerships and ad solutions for mobile app promotion

As complexity increases in the app ecosystem, successful developers are looking for new ways to measure, manage, and optimize across multiple ad networks and operating systems.  This morning, at our annual I/O conference, we announced via Livestream a new set of media partnerships and ads offerings designed to meet the unique needs of mobile app marketers.   Transparent, open and reliable measurement solutions For app developers looking to drive installs and …Read More

Building Google Analytics Powered Widgets

There is a lot of useful and interesting data held in your Google Analytics account that could be used to drive content on your site and apps. For example, you might want to show your website visitors what are the most viewed products, or the most viewed articles, or the best performing authors, etc. In this tutorial I provide a step-by-step guide showing how to create a Top Authors widget …Read More

7 AdWords Alternatives That Failed, Except For One

You know all those blog posts about increasing AdWords conversion rates 572%, getting on Product Hunt 4 times in one day, and securing VC funding by hiring a sign spinner? This isn’t one of them. I had hopes of writing one, but what we did instead was a freaking mess. Well, almost. As a newborn AdWords focused agency, we wanted to use some other PPC channels to grow our email …Read More

3 Keys to Auditing or Migrating Any Website

Working as a search consultant, I often feel more like a doctor than a marketer. Each interaction generally starts out the same way: make an introduction, ask the client where it hurts, run tests to determine what is really going on, then provide recommendations and support in order fix the problem. While the recommendations are client dependent, the initial discovery and reporting process are always the same. I use this …Read More

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of …Read More

Mastering LinkedIn, The Personal Branding Epicenter of the Internet

LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about content marketing and new media advertising. And whenever I’m tasked with helping people get started with social media marketing, the discussion always includes LinkedIn. There has never been a more powerful business networking tool than LinkedIn. Everything that fuels the ascent of your personal brand lives and breathes on the …Read More

15 Inspirational Ways Top Ecommerce Sites Use Popups To Maximize Conversions

Popups have gotten a bad reputation. This is mostly due to ‘entry popups’ or popups that show up immediately when you visit an online store. At OptiMonk we’re pioneering new ways to use popups. Instead of triggering an irrelevant popup that shows to everyone, OptiMonk uses intelligent popups that can be controlled to show at the right moment with a message that’s relevant to your shoppers. Popups have gotten a …Read More

How to Track the Effectiveness of Marketing Campaigns

Last week we discussed how viewing traffic sources and funneling more high-converting traffic to your site can improve your overall conversions. In this post, we’ll walk through how you can track the effectiveness of your marketing campaigns with the KISSmetrics Funnel Report. Marketing Campaigns in the Modern World Today’s online marketers have dozens of campaigns running at any given time. A couple paid channels, drip campaigns, a few A/B tests, …Read More

How to Keep Zombies Out of Your Office

The statistics read like the script for a horror film: 70% of employees are disengaged at work. The working dead haggardly hack away at their computers and drag their lifeless bodies through the motions. We are experiencing an epidemic of toxic workplaces, with 17.5% of employees so actively disengaged that they may be purposefully sabotaging their employers. How did we get here? And how do we avoid this? A huge …Read More

How to Acquire Customers on a $0 Marketing Budget (Infographic)

The old adage “you have to spend money to make money” doesn’t always apply to marketing. If you have a product that people want, you don’t need a $100,000 marketing budget to acquire customers. There are ways to acquire them without spending a penny. Today’s infographic shows you how to do just that. It applies to both startups and established companies. Following the infographic, you’ll find some recommended reading on …Read More