Monthly Archives: June 2015


30
Jun 2015

Carl, kan du berätta lite om din utbildning på KTH? Jag pluggar till Civilingenjör i Medieteknik med masterinriktning på Interaktiva Medier som är den mest programmeringsintensiva inriktningen. Detta har gett mig möjligheten att läsa kurser inom mobilutveckling, interaktionsprogrammering, multimodala interaktioner och gränssnitt, beslutstödssystem för att nämna några. Du har gjort ditt exjobb hos Outfox. Vad handlar det om? Exjobbets syfte var att undersöka hur datamängder av olika storlek bör visualiseras i realtid och hur detta kan implementeras i en webbasead......

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30
Jun 2015

A version of this post originally appeared on Google Analytics Certified Partner InfoTrust’s site. by Nate Denlinger, Web Developer at GACP InfoTrust, LLCOne of our specialities here at InfoTrust is helping ecommerce businesses leverage their web analytics to make better data-driven marketing decisions. This typically starts with installing Google’s Universal Analytics web analytics software and utilizing all of the functionality that is offered with Enhanced Ecommerce tracking capabilities. Enhanced Ecommerce provides you with a complete picture of what customers on your site are seeing, interacting with and purchasing. One of the ways you track what......

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30
Jun 2015

Customer engagement is where the heart is. Data-driven marketing offers industry leaders the opportunity to increase their market growth, while shaping customer satisfaction. Based on the Forbes Insights and Turn report, “Data Driven and Digitally Savvy: The Rise of the New Marketing Organization,” executives agreed that data-driven marketing is critical in our competitive global economy. Companies embracing this idea are three times more likely than others to say they have achieved a competitive advantage in customer engagement. Engagement marketing initiates when interested prospects interact with your business. The interaction is more than......

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29
Jun 2015

With more ecommerce businesses coming online each day, it helps to have a few tricks up your sleeve to connect with your audience. Even stores that operate in small niches are seeing new competitors, large and small. To keep your business moving forward, we’ve gathered a set of 14 unconventional features that online stores use to grab the attention of their audience, and ultimately, make more sales. With more ecommerce businesses coming online each day, it helps to have a few tricks up your sleeve to connect with your audience. Even stores that......

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29
Jun 2015

It’s the great marketing catch-22: You need visitor data in order to create value-filled, personalized, highly targeted offers. The more information they provide, the greater your ability to build personas that fit your ideal customers. But your visitors still aren’t convinced. Like jittery fish, you’ve presented them with the tastiest bait, and they’re hesitant to even take a nibble. So how can you get the information you need without scaring them off? The answer is… Progressive profiling. What is Progressive Profiling? Progressive profiling uses dynamic form fields to ask for and collect......

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29
Jun 2015

This is a guest post from Josh Johnson, Inbound Marketing Manager at Creative Market. Keeping your online store on trend can be the difference between staying relevant and losing sales. This applies not only to the products that you’re selling, but how you present them. In this post, we’ll take a look at three design trends you can leverage to keep your online store looking fresh! A Bit About Design Trends Some designers think “trend” is a dirty word, but it’s really just a way to identify interesting patterns in the collective style habits of......

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26
Jun 2015

Today’s SaaS marketers face many challenges. Their job, of course, is to spread awareness and drive customer acquisition. On top of these difficult tasks, marketers are always under pressure to improve their numbers and performance. You’ve got a 3% conversion rate? Great, how do you double that in the next month? Kissmetrics is here to help marketers. Our reports enable marketers to track and analyze their online marketing campaigns. Today’s post describes five Kissmetrics reports every SaaS marketer needs. These reports will help you track your marketing performance and provide you with......

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26
Jun 2015

Outfox är utsett som specialister på Google Tag Manager av Google. Det innebär att vi har relevant kompetens och kunskaper om produkten för att hjälpa våra kunder att införa Google Tag Manager.   Vad är Tag Management? Produkter för Tag Management ger möjlighet att hantera olika spårningsscript på webbplatsen utan att IT-avdelningen eller webbutvecklarna behöver lägga in scripten. Genom att använda sig av en “container tag” behöver du som webbansvarig bara säkerställa att den finns en (1) script tag på......

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25
Jun 2015

More and more people are using Facebook to research businesses these days, and they’re doing more than just finding a business’s location and reading posts. People are using Facebook for social proof. They want to see how many people “Like” a business. Think about it. If you want to go to a new restaurant and you visit its Facebook page and it has 30 fans, does that make you more or less likely to visit the establishment? It probably doesn’t help. The same goes for internet businesses. If you’re running an ecommerce......

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25
Jun 2015

Today we’re excited to announce you can use audiences (previously remarketing lists) created in Google Analytics to reach your customers on Google Search, with no tagging changes required. Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on your visitors’ past activity on your website. Now you can leverage more than 200 Google Analytics dimensions and metrics to create and activate your audiences for remarketing, then use those audiences to reach and re-engage your customers with a consistent message across both Google Search and Display. TransUnion cuts CPA......

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25
Jun 2015

Today, we’re excited to announce that we’re giving away a fully functional ecommerce business to one lucky entrepreneur! Yesterday we shared a case study that outlined the entire process of how the Shopify Content Team built Hello Matcha – a dropshipping business selling matcha tea. In three days, it generated close to $1,000 in revenue. Now, we’re giving the business away. This is your chance to take this turnkey business and make it your own. You’ll pick up from where we left off – with a dropshipping business, six months free of the Shopify Professional......

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25
Jun 2015

When it comes to reporting on your website, knowing that your data is as accurate as possible is one of the most important considerations. Most effort is done in the implementation phase, but as time goes on, you may start to see ‘(not set)’ creeping into some of your Google Analytics reports. This label doesn’t tell us much in terms of analytics or decision-making and it can strike in multiple places throughout your data. In some places it is not a concern while in others, it is a red flag that should not......

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24
Jun 2015

Take a look at various products and services around the web, and you’ll find one common theme. They all talk about themselves and what their product does. Few of them talk about what they can do for you. This is a devastating mistake that marketers and copywriters make. To write effectively, you can apply a simple test to all your copy. The “So What?” Test You want customers, right? Then start telling them what your product does for them! Stop simply reciting what your product does. For every line of copy you......

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24
Jun 2015

We’re excited to announce that our next Analytics Academy course, Google Tag Manager Fundamentals, is now open for participation. Whether you’re a marketer, analyst, or developer, this course will teach you how Google Tag Manager can simplify the tag implementation and management process. You’ll join instructor Krista Seiden to explore topics through the lens of a fictional online retailer, The Great Outdoors and their Travel Adventures website. Using practical examples, she’ll show you how to use tools like Google Analytics and Google AdWords tags to improve your data collection process and advertising......

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24
Jun 2015

It all started with a challenge – build an ecommerce business from scratch and see how many sales we could generate in three days. For many entrepreneurs, building their first business can be intimidating. There’s seemingly hundreds of steps, choices and paths to get to the finish line of just launching your business, let alone generating traffic and sales. Most of the time though, the whole process of building and launching an online store gets overthought and leads to paralysis by analysis. The truth is, building an ecommerce business can be simple—if......

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