Monthly Archives: July 2015


31
Jul 2015

If you’re like any other SaaS marketing maven, you want to drive more sales in the best way possible. And if you’ve given it any thought, you realize the epochal importance of the free trial. Everything about the free trial is important. I would argue that the free trial is the most critical phase in SaaS sales. Most SaaS sales models place an enormous amount of emphasis on the trial, because, taken broadly, it’s the only marketing method that makes sense. But that’s where a certain amount of distraction sets in. We......

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31
Jul 2015

If you’re a SaaS business, chances are support is one area of your business that you want to be flawless. Providing great support is the key to your growth and success. According to an Oracle study, 9 out of 10 customers have abandoned a business because of a poor customer support experience. You don’t want to be that business, do you? At the same time, customer support can be the most time-consuming (and expensive) activity in your business if it’s not handled correctly. Hence, the way you provide support can make or......

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30
Jul 2015

“What is the business objective and who is the audience?” this is the question you should always ask before developing data insights.  This will help you figure out if you need to focus on Interesting or actionable insights. Yes, actionable insights are also interesting but not the way Media thinks. Media hypes Interesting Insights, insights that might not be actionable and valuable to the business. Your business stakeholders might prefer actionable insights over interesting. I said might because some business stakeholders (sometimes) will prefer Interesting even though that can’t do much with it,......

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30
Jul 2015

Quick poll question: How many of you have signed up for a free software trial and then cancelled it after getting the welcome email? Most people have at least once. Mainly because the welcome email was just so awful that there’s no way the software could have been good, right? For SaaS companies, this can be a big problem. Emails are the lifeblood of many SaaS providers, so losing subscribers (and by extension leads and customers) can be the difference between hitting a sales target and not. Let’s take a look at......

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30
Jul 2015

A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from a company that provides a good – not even great – personalized experience. Those kinds of statistics aren’t just impressive, they’re actually driving a new form of content development: adaptive content. This idea is the new kid on the block. For the purpose of this post, we’ll look at it from a twofold perspective. Adaptive content is a combination of: Using personalization to enhance the customer experience, and Preparing......

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29
Jul 2015

Cross-posted on the DoubleClick Advertiser Blog While global sales of L’Oréal Luxe makeup brand Shu Uemura were booming, reaching its target audience across North America proved challenging. By collaborating with Karl Lagerfeld (and his cat, Choupette) and using DoubleClick Bid Manager and Google Analytics Premium, the campaign delivered nearly double the anticipated revenue. Goals Re-introduce and raise awareness of the Shu Uemura cosmetics brand in North America Drive North American sales of Karl Lagerfeld’s Shupette collection for Shu Uemura Grow the Shu Uemura email subscriber list Approach Organized website audiences with Google......

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29
Jul 2015

As a business owner, you’re constantly striving to stay on the same page with prospects and clients. But does your message actually have a compelling substance, or are you just telling beautiful stories that keep your readers entertained for a short while? Small Business Trends indicates that 70% of most B2B websites lack a call to action. This rookie mistake is automatically affecting that website’s relationship with clients and ultimately, their competitiveness and profit margins. To consolidate your position on any market, interact with clients the easy way and make them act......

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29
Jul 2015

A lot of website owners were caught with their heads in the sand when it came to Penguin and Panda. Even more recently, Google’s push to embrace mobile responsive sites has businesses scrambling to ensure their sites load quickly and flawlessly on mobile devices. So what’s next? And how can you prepare yourself rather than being blindsided by the change? The fact is, no one but Google knows when the next algorithm update will happen. Small tweaks and large overhauls happen all the time in a continuing effort to make the search......

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28
Jul 2015

According to Aberdeen Group’s research study, “companies using marketing automation receive 53 percent higher conversion rates than non-users and an annualized revenue growth rate 3.1 percent higher than non-users.” Businesses notice the value of this technology and are taking advantage of its benefits to deploy successful campaigns. Marketing automation helps companies increase workplace productivity by effectively eliminating repetitive manual processes with an automated solution-oriented substitution. Then, human error becomes less of an issue with these routine tasks. Moreover, Gartner Research “predicts by 2020, customers will manage 85 percent of their relationships directly......

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28
Jul 2015

Quiz: Which Successful Entrepreneur Are You Most Like? 6 Common Qualities of Successful Entrepreneurs There’s no definitive formula for success. However, as entrepreneurs, we don’t really need a formula. We can stand on the shoulders of giants. We don’t need to guess or try to figure out our path to success from complete scratch. We can look to the successful entrepreneurs out there and emulate their habits, common qualities and characteristics. Here are the six common qualities I’ve found among the entrepreneurs I try to model myself after. This isn’t the definitive......

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27
Jul 2015

Article headlines make the Internet go round. Ask any marketer, any writer, any reader, anyone. They’ll tell you: Article headlines are super important. How important, really, are headlines? Experience, data, and history all point to the fact that headlines are the single most important component of an article, bar none. You’ve heard the statistics repeated ad nauseum — 80% read the headline, 20% read the article, ten seconds to gain someone’s attention, and all the other scary and data-driven statistics. Source Recognize this? I thought so. You know all this. More relevant......

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24
Jul 2015

Imagine this: you just found a huge win on an A/B test. Your variation doubled signups over the original. So you launch your variant to 100% of visitors. Pop the cork! Here come the signups. Fast forward six months, and you have a surge in cancellations. Your customer support team can’t figure it out, and there have been no major changes in your product. You are left puzzled and frustrated. Then you realize something. For the past six months, people have been signing up through the variant. Could this be the cause......

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24
Jul 2015

Here’s the number one complaint after starting a new blog: Why aren’t we getting traffic?! I’ve heard this complaint once. I’ve heard it a million times. Eager blog writers get burned out, discouraged, and quit. The decline is simple: They start a blog. The traffic does not materialize. The blog fizzles and dies. The why-am-I-not-getting traffic question basically sums up the entire industry of SEO, so that doesn’t provide much of a focus for a helpful article. Instead, I want to focus on one angle. This is my angle: Why isn’t my......

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24
Jul 2015

With more than 150 case studies on successful A/B tests performed (woah!), the VWO resource library offers a plethora of actionable tips on conversion rate optimization — to newbie and veteran marketers alike. However, going through all of those case studies at once can be a strenuous task. So, I decided to curate the top 10, the learning from which would help you ace your next A/B test. The following list will not only provide you with interesting test hypotheses, but also with insights on the psychology of visitors and why one......

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