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August 2015

Avoid These Five Online Advertising No-No’s

In today’s world, you don’t have to go to Hollywood to be a star. All you need is a YouTube account, and of course, something interesting to share. You don’t need to be a director to make a movie. You don’t need to be a newscaster to deliver news. And you don’t need to be a stock broker to trade on the stock market. With today’s technology, anyone can do …Read More

How to Utilize The Psychology of Persuasion to Increase Conversion Rates

Why do customers buy your product and not your competitor’s? Well-known consultant and author Jack Trout once said: “Marketing isn’t a battle of products, it’s a battle of perceptions”. This is probably my favorite quote because it truly explains the essence of marketing (and conversion optimization): what matters to customers isn’t your pricing or features, it’s not even how good your product is. What matters to customers is how you …Read More

How to Answer the Toughest PPC Questions

We get some really tough questions from time to time… Can you reduce our cost-per-acquisition by one hundred percent? Can we spend one million dollars next fiscal year and expect to improve our results? We need results by next month, can you accomplish this task? Can you do all of these things simultaneously? These are real questions we hear from prospective clients. They are great questions at heart, but do …Read More

7 Conversion-Inducing Lead Magnets for Your E-commerce Store

Did you know that ~97.5% of your traffic never buys from you? It means that up to 97 out of 100 visitors leave your website without buying. That number’s really disappointing. So what’s the solution? How do you turn these missed opportunities into high-value conversions? Two words: lead magnet. Find out how to get your visitors’ contact information and nurture all of those missed opportunities into likely customers via email, SMS, …Read More

How Marketing Funnels Work

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” If you’re curious about what they are and how they can help, this post is for you. What Are Funnels? You undoubtedly want visitors on your website to take certain actions. Maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to …Read More

How to Create Content That Drives Organic Traffic

When writing content, there are a lot of factors you have to keep in mind. You need: A great headline that’ll get people to click (without it being clickbait). Well-written content that must get to the point, move along, be an enjoyable read, etc. Memorable content. Content that achieves a goal promised early on. This article on book titles, for instance, implies that it will show you how to pick …Read More

Travel Accessories Referral Program Examples: Trunkster

Trunkster is a winner of Shopify’s Build-a-Business contest– they smashed their $50,000 Kickstarter goal with almost $1.4 million. Trunkster is a revolutionary travel luggage that does away with those annoying zippers. Instead, it incorporates a rolltop sliding door, so users can access whatever they want with ease. The luggage also comes with GPS tracking, an in-built weighing […] The post Travel Accessories Referral Program Examples: Trunkster appeared first on Word-of-Mouth and Referral …Read More

Real-Time Data Validation with Google Tag Assistant Recordings

We’ve said it before and we’ll say it again: great analytics can only happen with great data.   That’s why we’ve made it a priority to help our users confirm that their data is top-quality. Last year we released our automated data diagnostics feature, and now we’re proud to announce the launch of another powerful new feature: Google Tag Assistant Recordings.   This tool helps you instantly validate your Google …Read More

How Marketers Can Survive in the War on Mobile Ad Blocking

It’s likely that when you opened a news app sometime this week, you saw a headline screaming how “Ad blocking is going to destroy mobile!” These articles are hard to avoid; they’re ubiquitous. If you’re a brand, or work directly with brands, don’t be alarmed. Mobile may be the main key to your digital strategy, or perhaps its newest proponent. In any case, you don’t want to lose control of …Read More

Explore Necker Island with This Year’s Build a Business Winners Through Periscope

The winners of the 2015 Shopify Build A Business competition will soon be flying to Necker Island for five days of training and mentoring sessions with some of the world’s most successful entrepreneurs. Richard Branson, Daymond John, Tim Ferriss, Marie Forleo, and Seth Godin will be sharing their invaluable insights and expertise to help each of our six winners take their business to new heights. Want to get in on …Read More

Educational Toys Referral Program Examples: GoldieBlox

GoldieBlox set out to make 5,000 sets, but ended up selling over 40,000 sets. When Debbie Sterling was studying Mechanical Engineering in university, she was bothered by how few women there were in her program. Her calling to start GoldieBlox came when she realised that construction toy sets like Lego, which developed logic, spatial understanding and […] The post Educational Toys Referral Program Examples: GoldieBlox appeared first on Word-of-Mouth and Referral …Read More

Got a DMP coming in? Pick up your underwear

If you’re like me, and have succumbed to the unpardonably bourgeois luxury of hiring a cleaner, then you may also have found yourself running around your house before the cleaner comes, picking up stray items of laundry and frantically doing the dishes. Much of this is motivated by “cleaner guilt”, but there is a more practical purpose – if our house is a mess when the cleaner comes, all she …Read More

5 Hacks to Make the Most of Social Advertising on Mobile

Social and mobile are exploding. That much is a given. With the powerful insights and data that social brings to the table, and the far stretching reach mobile offers, when we put the two together we’re left with digital’s power couple. Perhaps these numbers will paint a better picture: on Pinterest 92% of users are logging in via their mobile devices, compared to 86% of Twitter users and 68% of …Read More

The Dark Side of Retargeting: How Retargeting Could Be Killing Your Sales

Retargeting is the holy grail of digital marketing. It’s the solution to shopping cart abandonment. It’s the end of wasted Adwords revenue. It’s the panacea for everything that ails you. It’s awesome. Except when it isn’t. Before I launch into what comes next, I want to make it clear that I am a fan of retargeting/remarketing. I use it. I recommend it. I think it rocks. Whether you’re trying to …Read More