Monthly Archives: August 2015


31
Aug 2015

In today’s world, you don’t have to go to Hollywood to be a star. All you need is a YouTube account, and of course, something interesting to share. You don’t need to be a director to make a movie. You don’t need to be a newscaster to deliver news. And you don’t need to be a stock broker to trade on the stock market. With today’s technology, anyone can do anything, and that includes online advertising. What used to be the exclusive purview of advertising companies can now be done by anyone.......

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31
Aug 2015

Why do customers buy your product and not your competitor’s? Well-known consultant and author Jack Trout once said: “Marketing isn’t a battle of products, it’s a battle of perceptions”. This is probably my favorite quote because it truly explains the essence of marketing (and conversion optimization): what matters to customers isn’t your pricing or features, it’s not even how good your product is. What matters to customers is how you make them feel and what’s in it for them. This is what determines whether customers choose you or your competitor. One of......

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31
Aug 2015

We get some really tough questions from time to time… Can you reduce our cost-per-acquisition by one hundred percent? Can we spend one million dollars next fiscal year and expect to improve our results? We need results by next month, can you accomplish this task? Can you do all of these things simultaneously? These are real questions we hear from prospective clients. They are great questions at heart, but do they really have answers? I mean real, honest answers. In the search department at LunaMetrics, we’re not in the business of making......

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30
Aug 2015

Did you know that ~97.5% of your traffic never buys from you? It means that up to 97 out of 100 visitors leave your website without buying. That number’s really disappointing. So what’s the solution? How do you turn these missed opportunities into high-value conversions? Two words: lead magnet. Find out how to get your visitors’ contact information and nurture all of those missed opportunities into likely customers via email, SMS, or your channel of choice. Do you run an E-commerce store? If so, then probably ~97.5% of your traffic never buys from......

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28
Aug 2015

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” If you’re curious about what they are and how they can help, this post is for you. What Are Funnels? You undoubtedly want visitors on your website to take certain actions. Maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take. A funnel......

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28
Aug 2015

When writing content, there are a lot of factors you have to keep in mind. You need: A great headline that’ll get people to click (without it being clickbait). Well-written content that must get to the point, move along, be an enjoyable read, etc. Memorable content. Content that achieves a goal promised early on. This article on book titles, for instance, implies that it will show you how to pick the perfect book title. So, by the end of the article, the reader should know how to do that, or at least......

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28
Aug 2015

Trunkster is a winner of Shopify’s Build-a-Business contest– they smashed their $50,000 Kickstarter goal with almost $1.4 million. Trunkster is a revolutionary travel luggage that does away with those annoying zippers. Instead, it incorporates a rolltop sliding door, so users can access whatever they want with ease. The luggage also comes with GPS tracking, an in-built weighing The post Travel Accessories Referral Program Examples: Trunkster appeared first on Word-of-Mouth and Referral Marketing Blog....

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27
Aug 2015

Want to put your company on the map? There are many ways you can approach your marketing in order to get eyeballs and grow your business. From press releases that result in media mentions to a great paid campaign for your social media page, and from an ad that gets you seen in search engines to a commercial on TV or an ad on a website, there is no shortage of opportunities to grow your online footprint. A lot of people use the aforementioned tactics to build visibility. When you think about......

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27
Aug 2015

We’ve said it before and we’ll say it again: great analytics can only happen with great data.   That’s why we’ve made it a priority to help our users confirm that their data is top-quality. Last year we released our automated data diagnostics feature, and now we’re proud to announce the launch of another powerful new feature: Google Tag Assistant Recordings.   This tool helps you instantly validate your Google Analytics or Google Analytics Premium implementation. If it finds data quality issues, it helps you troubleshoot them and then recheck them on......

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27
Aug 2015

It’s likely that when you opened a news app sometime this week, you saw a headline screaming how “Ad blocking is going to destroy mobile!” These articles are hard to avoid; they’re ubiquitous. If you’re a brand, or work directly with brands, don’t be alarmed. Mobile may be the main key to your digital strategy, or perhaps its newest proponent. In any case, you don’t want to lose control of your audience. This “survival guide” will help brands master the mobile domain and understand that a few obstacles don’t mean the end......

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27
Aug 2015

The winners of the 2015 Shopify Build A Business competition will soon be flying to Necker Island for five days of training and mentoring sessions with some of the world’s most successful entrepreneurs. Richard Branson, Daymond John, Tim Ferriss, Marie Forleo, and Seth Godin will be sharing their invaluable insights and expertise to help each of our six winners take their business to new heights. Want to get in on the action? Join us on Periscope between August 31 – September 5 as we chat with our winners about their mentoring sessions,......

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27
Aug 2015

GoldieBlox set out to make 5,000 sets, but ended up selling over 40,000 sets. When Debbie Sterling was studying Mechanical Engineering in university, she was bothered by how few women there were in her program. Her calling to start GoldieBlox came when she realised that construction toy sets like Lego, which developed logic, spatial understanding and The post Educational Toys Referral Program Examples: GoldieBlox appeared first on Word-of-Mouth and Referral Marketing Blog....

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27
Aug 2015

If you’re like me, and have succumbed to the unpardonably bourgeois luxury of hiring a cleaner, then you may also have found yourself running around your house before the cleaner comes, picking up stray items of laundry and frantically doing the dishes. Much of this is motivated by “cleaner guilt”, but there is a more practical purpose – if our house is a mess when the cleaner comes, all she spends her time doing is tidying up (often in ways that turn out to be infuriating, as she piles stuff up in......

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26
Aug 2015

Social and mobile are exploding. That much is a given. With the powerful insights and data that social brings to the table, and the far stretching reach mobile offers, when we put the two together we’re left with digital’s power couple. Perhaps these numbers will paint a better picture: on Pinterest 92% of users are logging in via their mobile devices, compared to 86% of Twitter users and 68% of Facebookers, not to mention mobile-only networks like SnapChat and Instagram. Needless to say, social on mobile is definitely where you want to......

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25
Aug 2015

Retargeting is the holy grail of digital marketing. It’s the solution to shopping cart abandonment. It’s the end of wasted Adwords revenue. It’s the panacea for everything that ails you. It’s awesome. Except when it isn’t. Before I launch into what comes next, I want to make it clear that I am a fan of retargeting/remarketing. I use it. I recommend it. I think it rocks. Whether you’re trying to sell a pair of shoes or marketing a SaaS, retargeting has major advantages. It works on social media, general web browsing, and......

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