Monthly Archives: November 2015


30
Nov 2015

Over the past decade, the Internet has blossomed from an undiscovered frontier into a golden civilization that will define our age. It’s a civilization whose culture is decided by its citizens. These citizens have chosen to carve a culture of cats, large bums and unlikely action movie stars. Memes are the backbone of internet culture. The post The Greatest Memes Of The Decade appeared first on Word-of-Mouth and Referral Marketing Blog....

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30
Nov 2015

The fourth annual Digital Analytics Association (DAA) San Francisco Symposium is coming up! Join us on Tuesday, December 8th as we host the symposium at Google’s San Francisco office. This year’s event is focused on how all businesses use data to optimize, personalize, and succeed through the holidays.  Our lineup of great speakers includes: Jim Sterne, Target Marketing and the DAA Kristina Bergman, Ignition Partners Adam Singer, Analytics Advocate, Google Prolet Miteva, Senior Manager Web Analytics Infrastructure, Autodesk Joshua Anderson, Senior Manager Analytics, BlueShield Michele Kiss, Senior Partner, Analytics Demystified David Meyers,......

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30
Nov 2015

Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle. But just as devices and technologies change, so too do our marketing methods. 2015 was the first year that mobile traffic exceeded that of desktop users. As marketers, this opens up a whole new field of ideas......

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30
Nov 2015

We’re very happy to announce that VWO has acquired Navilytics – the proven visitor analytics solution with prominent customers such as Atlassian, Aerospike and SingleCare. With this acquisition and our recent announcement of On-page Surveys, we’ve moved further along into VWO’s transformation from the first “no-coding required” A/B testing tool in 2010 to the first full-featured conversion optimization platform that you will see in early 2016. Why We Acquired Navilytics VWO integrated heatmaps with A/B testing back in 2011. Since then, marketers, and the industry, have evolved to understand that A/B testing on its......

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30
Nov 2015

Photo credit: tableatny RedMart today announced the launch of Relay. As Tech in Asia reported on Friday, the service will use Runners, shoppers who sign up to the service in a freelance capacity (much like Uber drivers). RedMart Relay users can get Runners to pick up items from participating local retailers and deliver them quickly. It covers food, household items, apparel, electronics, and lots more. The service promises delivery within an hour from ordering. Relay is now available to residents of Singapore’s Tiong Bahru, Telok Blangah, Keppel, Sentosa, West Coast, Tanjong Pagar,......

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30
Nov 2015

Photo credit: tableatny RedMart today announced the launch of Relay. As Tech in Asia reported on Friday, the service will use Runners, shoppers who sign up to the service in a freelance capacity (much like Uber drivers). RedMart Relay users can get Runners to pick up items from participating local retailers and deliver them quickly. It covers food, household items, apparel, electronics, and lots more. The service promises delivery within an hour from ordering. Relay is now available to residents of Singapore’s Tiong Bahru, Telok Blangah, Keppel, Sentosa, West Coast, Tanjong Pagar,......

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30
Nov 2015

Ruchir Arora, founder of CollegeDekho Deciding when, where, and whether to enroll in higher education can be tough. It costs a lot of money, takes up years of time, and can mean the difference between financial mobility and a life without gainful employment opportunities. With that being said, it’s also largely dependent on one of the most difficult questions to answer: What exactly is it that you want to do with your life? In India, where there are over 35,000 colleges and more than 30 million enrolled students, many students choose paths......

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30
Nov 2015

Ruchir Arora, founder of CollegeDekho Deciding when, where, and whether to enroll in higher education can be tough. It costs a lot of money, takes up years of time, and can mean the difference between financial mobility and a life without gainful employment opportunities. With that being said, it’s also largely dependent on one of the most difficult questions to answer: What exactly is it that you want to do with your life? In India, where there are over 35,000 colleges and more than 30 million enrolled students, many students choose paths......

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30
Nov 2015

Photo credit:Horia Varlan “Jai Mata di! Pass me the ammo.” There were three burly, six-foot tall men outside her room stuffing guns into their pockets. Nidhi Agarwal had just moved into her office in Gurgaon and was alone unwrapping furniture. A chill ran down her spine as the movement outside caught her eye. This wasn’t the time to let fear freeze her. “What are my options?” she thought. Nothing came to mind. The gun-toting trio barged in, took a long look at her. “Baby, where’s your papa?” they asked,......

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30
Nov 2015

Photo credit:Horia Varlan “Jai Mata di! Pass me the ammo.” There were three burly, six-foot tall men outside her room stuffing guns into their pockets. Nidhi Agarwal had just moved into her office in Gurgaon and was alone unwrapping furniture. A chill ran down her spine as the movement outside caught her eye. This wasn’t the time to let fear freeze her. “What are my options?” she thought. Nothing came to mind. The gun-toting trio barged in, took a long look at her. “Baby, where’s your papa?” they asked,......

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30
Nov 2015

Photo credit: Pixabay When on the subject of fintech, a lot of the talk revolves around how disruptive it is. Now, I feel “disruption” is one of the most overused words within the startup ecosystem – right up there with “ecosystem,” really. But fintech has jolted the banking industry awake, that’s true enough. It’s not going to bring banks down, nor is it going to automatically make rich people out of the poor. What it has been able to do is kickstart much-needed innovation and shake up the status quo when it......

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30
Nov 2015

A house on stilts Photo Credit: University College London This summer, Bill Gates promised to help “bend the curve” on climate change. Now he is showing how. The Microsoft co-founder is teaming up with India, France, the US, and other nations to throw his weight – and his billions – behind clean technology. Gates will join Indian Prime Minister Narendra Modi, US President Barack Obama, and French President Francois Hollande to announce the Clean Tech Initiative on the opening day of the UN climate change summit in Paris today, media reports said.......

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30
Nov 2015

The Pakistan Telecommunications Authority (PTA) had, earlier this year, announced its intention to shut down Blackberry Enterprise Services (BES) in the country, citing “security reasons.” It was widely believed that Blackberry’s encrypted data – secure email and messaging – was inhibiting government and intelligence agencies from collecting user information. The terse statement from PTA – directing telecos to ensure Blackberry services are blocked by the end of November – suggested clear and unflinching orders had come from above. Before PTA could shut Blackberry down, the company has decided to take matters into its......

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30
Nov 2015

Image from Wikimedia China’s social network market is different from the rest of the world’s. Facebook, Twitter, and other global staples of social networking are blocked by the government. For most people in the country, WeChat reigns supreme. But there’s still space for niche social apps like The L. Co-founder and marketing director Sammy Wu calls the app “somewhat like Facebook among lesbians” in China. Originally designed as a social network for lesbians in China, the company has since dipped its toes into everything from lesbian-focused films to dating services to international......

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30
Nov 2015

Photo credit: Kurman Communications Restaurant reservation startup TableApp’s been on Tech in Asia’s radar for a while. From its time at the MAD incubator to raising seed funding, to its recent participation at MAP’s massive demo day. Now the startup announced it has raised series A investment from Sea Unicorn, 500 Startups, and Kathrein Ventures. It’s “seven figures in Malaysian Ringgit,” reveals Table App’s founder Benson Chang. RM 1 million equals roughly US$235,000. TableApp is currently available in cities in Malaysia and Thailand. Benson is now eyeing expansion into additional cities in......

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