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January 2016

[CASE STUDY] How Smart Marketer Boosted BOOM!’s eCommerce Revenue By $148,297 Using Onsite Retargeting

Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOMByCindyJoseph.com, the first pro-age cosmetic line for women of every generation. Check out how Ezra boosted BOOM!’s ecommerce revenue by 18,2% in one month using onsite retargeting. Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOM! …Read More

[CASE STUDY] How Smart Marketer Boosted BOOM!’s eCommerce Revenue By 18.2% Using Onsite Retargeting

Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOMByCindyJoseph.com, the first pro-age cosmetic line for women of every generation. Check out how Ezra boosted BOOM!’s ecommerce revenue by 18,2% in one month using onsite retargeting. Smart Marketer is an information hub for do-it-yourself entrepreneurs. Its founder and creative director is Ezra Firestone, who is also a partner in BOOM! …Read More

Website Errors that kill your Conversions and how to fix them

  “79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.” – Source: Kissmetrics “Even trivial website errors (like spelling mistakes, missing images etc) can ruin your conversions.” – Source: Bug Finders “ …Read More

How to Use Google Analytics to Help Shape Your Marketing Strategy

If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available to dig through, it’s hard to know where to look to find the most important metrics. Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize all of the data available inside Google Analytics. Without knowing which sections to pay …Read More

How To Read Your Customers’ Minds With One Email

How well do you know your customers? Getting to know your audience is one of the most important parts of growing a business and it can be as easy as sending a single email with a well-structured survey. With the in-depth understanding that you’ll gain from conducting a customer satisfaction survey, you’ll be able to create better online shopping experiences for your customers and build more targeted marketing campaigns that …Read More

[Infographic] Why Your Acquisition Strategy is Failing You

A business’s website is the biggest shop window they have. In the UK alone, marketers are expected to spend £8.1 billion on digital advertising. That investment generates a lot of traffic and it can come through a myriad of acquisition channels. Research conducted by PRWD and Brand Republic found that marketers are predominantly focusing their investment in PPC, email campaigns and SEO. While this in itself isn’t particularly revealing, these acquisition …Read More