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February 2016

Infographic: Click-to-Call Commerce

Mobile devices are causing a huge upward trend. And advertisers are noticing. BIA/Kelsey predicts that the annual number of mobile phone calls to businesses will reach 162 billion by 2019. That’s great news for companies. Why? Because consumers spend more than $1 trillion on offline purchases. Customers normally conduct online research on their mobile devices, and then call businesses to make an offline transaction. In fact, mobile channels drive 54% …Read More

Infographic: Click-to-Call Commerce

Mobile devices are causing a huge upward trend. And advertisers are noticing. BIA/Kelsey predicts that the annual number of mobile phone calls to businesses will reach 162 billion by 2019. That’s great news for companies. Why? Because consumers spend more than $1 trillion on offline purchases. Customers normally conduct online research on their mobile devices, and then call businesses to make an offline transaction. In fact, mobile channels drive 54% …Read More

Build a Business You Love [Marie Forleo B-School Giveaway]

For many entrepreneurs, success is about more than just making money. It’s about having an impact and doing something you love. No one understands this better than Marie Forleo. In fact, Marie argues that compassion is the most profitable business skill, and when you embrace it, your business will become even more successful. That’s exactly what B-School, Marie’s entrepreneurship training program, is all about. B-School gives you the tools you …Read More

16 Tips for Effective and User-friendly Faceted Navigation

With the vast number of products and growing competition, it is a challenge for e-commerce sites to guide customers to their desired products quickly and with ease. Faceted navigation plays a big role in simplifying the user experience. Given its ever-increasing importance, every ecommerce site owner should know these 16 essentials to make the most out of faceted navigation. With the vast number of products and growing competition, it is …Read More

The Pupil Becomes The Master: Five Things Mobile Advertising Can Teach Desktop Marketers

Mobile companies understood mobile-specific strategies long before the widespread adoption of mobile devices and increased adoption of smartphones and tablets. With more than three years of experience and state of the art mobile expertise, there is a lot that can be learnt. Fred Joseph, COO of S4M, offers some takeaways for planning and executing campaigns for the mobile era: 1. When it comes to creatives, keep it short and catchy …Read More

How Community Outreach Can Boost Customer Acquisition & Retention

Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow their customer relationships, few seem to talk about community outreach. It’s kind of understandable. In a marketing climate that’s increasingly data-driven, it’s sexier for execs in the boardroom to talk about, say, analytics and funnel optimization than about employee volunteer programs and corporate social responsibility. Or: sure, let’s talk about …Read More

5 Accounting Basics That Will Help You Grow Your Shopify Store

You took the leap and launched a business. Since then, you’ve likely experienced it all: the highest highs and the lowest lows. As your business started to gain traction, I’ll be willing to bet that the amount of paperwork you have to deal with started to grow too. By now, you might be considering shoving all your receipts into a shoebox and handing it to an accountant. Not a bad a idea, but there …Read More

How Big Data Can Help the Little Guy Become the Big Wig

This is a guest post by Jeremy Sutter. Sometimes, technically minded people feel they are not good candidates for leadership positions. Sometimes, they feel like leadership requires more people skills than they have. However, in the era of big companies and big data, that may be changing. It may be the person with the best information and the best insights into that information who makes the best leader. This can …Read More

The Dangerous Data Leak That Is Costing Marketers Their Jobs (And How to Fix It)

“Why did we hire you?” This is one of the last questions a marketer wants to hear from their boss. If they have to ask what contributions you’re making to the company, then you may want to prepare yourself for a summons to their office and an invitation to “shut the door.” The ability to prove marketing value is important for job security — And it’s even more critical for …Read More

From Insights to Impact: Driving Value with Analytics

At eTail West this week we were thrilled to give a joint presentation with Chris Duncan, VP of Strategic Marketing for Kohl’s, a $19B+ retailer making big strides in omni-channel analytics.  Casey Carey, Head of Marketing for Google Analytics, kicked off the presentation with highlights from our new report with Harvard Business Review.  Following Casey’s introduction, Chris gave the audience a glimpse into the Kohl’s Greatness Agenda, launched in 2014 with the …Read More

9th Time’s a Charm: What Failure Taught the Owner of Nut Butter Nation

Trial, error, and experimentation are all part of every entrepreneur’s journey. Many fail the first time. And the 2nd time. Even the 3rd time. In Grant Ellis’ case, the 9th time was a charm. Find out how Ellis came to build Nut Butter Nation, a successful side business selling 100% natural peanut butter, while also finding balance between work and life. In this episode, you’ll learn: How to validate an idea …Read More

3 Shortcuts to Double Customer Acquisition in Record Time

In school they teach you marketing from 30,000 feet, as if you have a brand everyone adores and plenty of cash in the bank to throw at a well rounded ‘media mix’ that magically makes numbers soar. “Marketing is sooooo easy”, you think (already incorrectly equating marketing with advertising). Cue champagne. Hot office parties complete with kegs and drinking. Kinda like The Wolf of Wall Street. Well, the fun parts …Read More

Win a Profitable Ecommerce Business and Over $3700 in Prizes

  We’re giving away this ecommerce business and over $3,700 in prizes! Click here Yesterday we shared a case study of Syght Glasses, a business selling gaming glasses, that covered the entire process of finding a manufacturer in China and building an online business from scratch.   In just over a month, the store generated over $2,400 in revenue, sold to customers worldwide, and grew a small team of affiliates to help …Read More

How a Billion Dollar eCommerce Major Achieved More Visits-to-Order Using VWO

About ShopClues ShopClues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. Backed by the likes of Helion, Nexus and Tiger Global, the five year old ShopClues is already valued at one billion dollars. We got in touch with Divakar Ravichandran, marketing technologist at ShopClues, to talk about the process they follow, the hurdles they face and the results they’ve achieved. The …Read More

How to Increase Your Mobile App Installs With A/B Testing – Part II: Tools Evolution

This is a continuation from a previous post on increasing mobile app sales with A/B testing. Green button or red button? If you’re in mobile marketing, you must have tried A/B testing and know that, at least for mobile app pages, it gets more complicated than that. Split tests work for copy, visual assets, pricing, and much more. This article will cover the evolution of tools and methods available to …Read More