Monthly Archives: February 2016


29
Feb 2016

Mobile devices are causing a huge upward trend. And advertisers are noticing. BIA/Kelsey predicts that the annual number of mobile phone calls to businesses will reach 162 billion by 2019. That’s great news for companies. Why? Because consumers spend more than $1 trillion on offline purchases. Customers normally conduct online research on their mobile devices, and then call businesses to make an offline transaction. In fact, mobile channels drive 54% of all phone calls, according to research from Invoca. “Marketers are allocating more time to understand how to reach mobile consumers, especially......

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29
Feb 2016

Mobile devices are causing a huge upward trend. And advertisers are noticing. BIA/Kelsey predicts that the annual number of mobile phone calls to businesses will reach 162 billion by 2019. That’s great news for companies. Why? Because consumers spend more than $1 trillion on offline purchases. Customers normally conduct online research on their mobile devices, and then call businesses to make an offline transaction. In fact, mobile channels drive 54% of all phone calls, according to research from Invoca. “Marketers are allocating more time to understand how to reach mobile consumers, especially......

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29
Feb 2016

For many entrepreneurs, success is about more than just making money. It’s about having an impact and doing something you love. No one understands this better than Marie Forleo. In fact, Marie argues that compassion is the most profitable business skill, and when you embrace it, your business will become even more successful. That’s exactly what B-School, Marie’s entrepreneurship training program, is all about. B-School gives you the tools you need to turn your passion into profit. All the while, letting you be yourself. My biggest win from B-School was understanding how......

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29
Feb 2016

With the vast number of products and growing competition, it is a challenge for e-commerce sites to guide customers to their desired products quickly and with ease. Faceted navigation plays a big role in simplifying the user experience. Given its ever-increasing importance, every ecommerce site owner should know these 16 essentials to make the most out of faceted navigation. With the vast number of products and growing competition, it is a challenge for e-commerce sites to guide customers to their desired products quickly and with ease. Faceted navigation plays a big role......

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29
Feb 2016

Mobile companies understood mobile-specific strategies long before the widespread adoption of mobile devices and increased adoption of smartphones and tablets. With more than three years of experience and state of the art mobile expertise, there is a lot that can be learnt. Fred Joseph, COO of S4M, offers some takeaways for planning and executing campaigns for the mobile era: 1. When it comes to creatives, keep it short and catchy Some brands are used to creating long scenarios as used on desktop (i.e. a 25 second video). However, what we’ve learnt from......

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26
Feb 2016

Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow their customer relationships, few seem to talk about community outreach. It’s kind of understandable. In a marketing climate that’s increasingly data-driven, it’s sexier for execs in the boardroom to talk about, say, analytics and funnel optimization than about employee volunteer programs and corporate social responsibility. Or: sure, let’s talk about outreach for two minutes — then let’s wrap up this meeting. This shouldn’t be the case, though. While it may not always......

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26
Feb 2016

You took the leap and launched a business. Since then, you’ve likely experienced it all: the highest highs and the lowest lows. As your business started to gain traction, I’ll be willing to bet that the amount of paperwork you have to deal with started to grow too. By now, you might be considering shoving all your receipts into a shoebox and handing it to an accountant. Not a bad a idea, but there is a better way. The following five accounting basics will give you insight that will help you grow your business year-round—with or without......

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25
Feb 2016

This is a guest post by Jeremy Sutter. Sometimes, technically minded people feel they are not good candidates for leadership positions. Sometimes, they feel like leadership requires more people skills than they have. However, in the era of big companies and big data, that may be changing. It may be the person with the best information and the best insights into that information who makes the best leader. This can put a technical person at a distinct advantage. There is already tons of data available online that can help a person get......

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25
Feb 2016

“Why did we hire you?” This is one of the last questions a marketer wants to hear from their boss. If they have to ask what contributions you’re making to the company, then you may want to prepare yourself for a summons to their office and an invitation to “shut the door.” The ability to prove marketing value is important for job security — And it’s even more critical for campaign optimization. But we can’t do this if we are unable to properly attribute the leads that our campaigns are generating. So,......

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25
Feb 2016

At eTail West this week we were thrilled to give a joint presentation with Chris Duncan, VP of Strategic Marketing for Kohl’s, a $19B+ retailer making big strides in omni-channel analytics.  Casey Carey, Head of Marketing for Google Analytics, kicked off the presentation with highlights from our new report with Harvard Business Review.  Following Casey’s introduction, Chris gave the audience a glimpse into the Kohl’s Greatness Agenda, launched in 2014 with the goal of becoming “the most engaging retailer in America.” Kohl’s has seen the growing effect of micro-moments on their business in recent......

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25
Feb 2016

Trial, error, and experimentation are all part of every entrepreneur’s journey. Many fail the first time. And the 2nd time. Even the 3rd time. In Grant Ellis’ case, the 9th time was a charm. Find out how Ellis came to build Nut Butter Nation, a successful side business selling 100% natural peanut butter, while also finding balance between work and life. In this episode, you’ll learn: How to validate an idea early on from someone who’s tried to start 8 other businesses. How to get unbiased feedback from friends and family. What processes......

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24
Feb 2016

In school they teach you marketing from 30,000 feet, as if you have a brand everyone adores and plenty of cash in the bank to throw at a well rounded ‘media mix’ that magically makes numbers soar. “Marketing is sooooo easy”, you think (already incorrectly equating marketing with advertising). Cue champagne. Hot office parties complete with kegs and drinking. Kinda like The Wolf of Wall Street. Well, the fun parts at least. Then you get a job. Or start a company. And reality hits. Teams are stretched paper thin. Everything’s expected ASAP.......

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24
Feb 2016

  We’re giving away this ecommerce business and over $3,700 in prizes! Click here Yesterday we shared a case study of Syght Glasses, a business selling gaming glasses, that covered the entire process of finding a manufacturer in China and building an online business from scratch.   In just over a month, the store generated over $2,400 in revenue, sold to customers worldwide, and grew a small team of affiliates to help promote the business. Now, we’re giving that business away to one lucky entrepreneur, along with a whole bunch of extras in partnership......

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24
Feb 2016

About ShopClues ShopClues is an eCommerce major in India serving 42 million visitors with a global Alexa rank of 431. Backed by the likes of Helion, Nexus and Tiger Global, the five year old ShopClues is already valued at one billion dollars. We got in touch with Divakar Ravichandran, marketing technologist at ShopClues, to talk about the process they follow, the hurdles they face and the results they’ve achieved. The Team Behind Optimization Divakar belongs to the on-site merchandising team and takes care of on-site optimization. While A/B testing and optimization became......

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23
Feb 2016

This is a continuation from a previous post on increasing mobile app sales with A/B testing. Green button or red button? If you’re in mobile marketing, you must have tried A/B testing and know that, at least for mobile app pages, it gets more complicated than that. Split tests work for copy, visual assets, pricing, and much more. This article will cover the evolution of tools and methods available to mobile marketers for a/b testing app store pages. We’ll look at the pros and cons of custom coded landings, native app store......

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