Monthly Archives: March 2016


31
Mar 2016

It’s the great marketing paradox. We spend hours brainstorming and months testing the copy of our calls-to-action, but whether we ask our users to Sign Up Now, Start a Free Trial, Get Started, Request Access, or Learn More, all we really want them to do it click the button. Just click the button. So why do so many of our quality leads fail to comply with our simple request? The way your CTA button is set up on a landing page is just as important as the CTA itself. Otherwise, it’s a......

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31
Mar 2016

Imagine for a second that Walter White wasn’t cooking meth in that RV in the desert, but rather screen printing t-shirts or developing apps. It’s suddenly a very different story, one familiar to many entrepreneurs building a business with limited resources. For him, the RV was a last resort, and the conditions desperate. In reality, merchants and makers are intentionally ditching traditional workspaces in favor of offices on wheels.  I think they’re onto something. Meanwhile in Arizona… Taylor Banks pivots his umbrella to find relief from the hot desert sun. His dogs seek sanctuary in the......

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31
Mar 2016

The Kickstarter community might be patient when your product launch gets delayed. But they’re not so forgiving when your launch goes horribly wrong. On this Shopify Masters podcast, you’ll learn from an entrepreneur who disappointed 2,500 Kickstarter backers and the story of how he made it all right.  Find out how Gareth Everard salvaged his Kickstarter campaign for Rockwell Razors, adjustable and super affordable shaving razors.  In this episode, you’ll learn: How to find out what product features your customers care about. How to use Reddit for feedback and as a sales channel......

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30
Mar 2016

The Google Analytics 360 Suite has launched, and we hope you’re are as excited as we are about everything it offers.  Today we’d like to dive a little deeper into what the Analytics 360 Suite means for the Analytics 360 product specifically. For those who missed it, Analytics 360 is the new name for Google Analytics Premium, and it’s now part of the larger Google Analytics 360 Suite. There are no immediate changes that will impact your use of the product, but a new look and feel consistent with the Google Analytics......

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30
Mar 2016

The Google Analytics 360 Suite has launched, and we hope you’re are as excited as we are about everything it offers.  Today we’d like to dive a little deeper into what the Analytics 360 Suite means for the Analytics 360 product specifically. For those who missed it, Analytics 360 is the new name for Google Analytics Premium, and it’s now part of the larger Google Analytics 360 Suite. There are no immediate changes that will impact your use of the product, but a new look and feel consistent with the Google Analytics......

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30
Mar 2016

Analytics is a field where it’s really easy (and sometimes fun!) to get ‘lost in the weeds’ over code, best practices, implementation and analysis. Maybe you log in to Google Analytics, then leave after being presented too much data and too many options for the time you have to look into your questions. It might seem too technical at first, too much to take in or too time-consuming. But remember, you can be interested in data without being interested in becoming a data scientist or analytics specialist. This is especially true for small businesses. For those independent......

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30
Mar 2016

Marketing promotion sucks when you treat people the same. That goes for conversions, and it goes for advertising too. But the minute things start to go awry, people start messing with their landing page headline or ad descriptions. As if those tiny, miniscule elements are the primary reason traffic’s not comin’ or visits aren’t convertin’. The best landing page, optimized 100% correctly, can’t make up for the wrong audience seeing that message. Ad campaigns are already difficult. But the good news is that you don’t need to possess ninja PPC skillz. Instead,......

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30
Mar 2016

The search for business financing can be endlessly frustrating. The banks don’t want to lend to you because they say your company is too risky. Venture capitalists say you’re not fundable, and angel investors…well, they can be hard to find as the name implies. Is crowdfunding the answer? Kickstarter and Indiegogo can work well—especially if you can offer great rewards and you are really good at online marketing. But there’s another way to raise money from the crowd. It’s called equity crowdfunding. Now you can sell shares of your business to just about anyone. And no, it’s......

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29
Mar 2016

When it comes to pay-per-click (PPC) and paid ads, a lot goes into these campaigns. You have to create the landing page, design the ad, and set up a framework for the campaign. Not to mention A/B testing various aspects of the ad and landing page. If there’s one step that can’t be overlooked when setting up your campaign, it’s selecting keywords to bid on. Keywords make or break a PPC campaign because they determine who sees your ad and who doesn’t. Even the most clever paid ads will fail if they......

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29
Mar 2016

On March 21st, we kicked off Unite, our first ever Partner and Developer conference, at Fort Mason Center in San Francisco. The two-day event brought together hundreds of Shopify Partners and Developers from around the world—including New Zealand, Australia, Europe, and India—to discuss the future of Shopify, commerce, and technology. At the conference, we announced a ton of new stuff, everything we’ve been quietly working on over the last year. Keynotes from Shopify leadership, including CEO Tobi Lutke and COO Harley Finkelstein, covered it all: from buy buttons to the online store,......

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29
Mar 2016

Shopify Unite is a conference that brings together Shopify Partners—app developers, theme designers and more—from all over to talk about the future of commerce and Shopify. In this special Shopify Masters podcast, you’ll get inside insight about the direction of Shopify—and commerce as a whole—and what it means for all of our merchants.     In this episode, you’ll hear from: Satish Kanwar, Director of Product at Shopify about how Shopify is lowering the barrier to entry for merchants to explore new sales channels, like Wanelo and Ebates.    Daniel Patricio, Product Manager at......

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28
Mar 2016

Your brain contains approximately 100 billion neurons, which are the cells that enable you to process information. What makes these neurons exponentially more powerful is the electrical or chemical connections they create with one another through synapses – your brain actually houses approximately 2 ½ miles of neuronal network interconnections in every cubic millimeter of gray matter. Clearly, your brain packs quite the punch. In fact, last year a PhD student from Carnegie Mellon University collaborated with one from University of California, Berkeley to calculate that the human brain is actually up......

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28
Mar 2016

Be where your customers are. That’s long been the first rule of survival for any business. And for the past decade that meant establishing a presence on social networks—Facebook, Pinterest, Twitter—while keeping an eye on the horizon of these public platforms for new opportunities. It also meant delivering excellent customer experiences on mobile devices when 4 out of 5 American consumers shop on their smartphones. But over the last two years, messaging apps have started to outpace social networks when it comes to where we spend our time.   Source: Business Insider And it’s......

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