Monthly Archives: April 2016


29
Apr 2016

Customers desire experiences, not transactions. In a world full of distractions, engaging customers beyond the typical purchasing routine is vital for SaaS success. And B2B consumers crave unparalleled engagement. They want personalized advice, solution-oriented features, and revenue-generating products. An IBM annual survey noted that “as many as 65% believe customer engagement will be the primary driver of growth going forward.” Analytics is one of the few ways to gain insights to meet your customers’ needs. It helps bridge the gap between providing a service to solving real challenges. Enhance the experience between......

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29
Apr 2016

The taste and texture of a tomato, plucked directly from a backyard vegetable garden, combine wholly into an experience that cannot be explained in words. Subtly sweet, just-right acidity, firm but yielding juicy flesh. That same tomato, stewed slowly and lovingly by your old-world Nonna, becomes a sauce that no jar could ever match. It’s not a miracle. It’s a 39 cent pack of seeds, tended by hand under the right ratio of sun, water, and soil – low tech, and thousands of years old. I’ll bet, however, that most of you have......

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28
Apr 2016

Your marketing strategy isn’t single channel so why should your measurement practices be?  Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing overlap, with investments online delivering results offline, and vice versa. Cross-channel marketers have an opportunity to shift away from channel-by-channel thinking to better understand how to optimize their entire marketing strategy. Google Attribution 360 allows you to measure and optimize marketing spend for all channels, online and off,......

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28
Apr 2016

Your marketing strategy isn’t single channel so why should your measurement practices be?  Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing overlap, with investments online delivering results offline, and vice versa. Cross-channel marketers have an opportunity to shift away from channel-by-channel thinking to better understand how to optimize their entire marketing strategy. Google Attribution 360 allows you to measure and optimize marketing spend for all channels, online and off,......

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28
Apr 2016

Imagine the best pancakes you’ve ever had. What made them work? They likely started with a solid recipe of core ingredients, then added just the right blend of proprietary variations to make an unforgettable short stack. But it all started from a solid foundation – flour, eggs, whole milk, baking powder, salt, cooking fat, and sugar. Your marketing and sales stack is no different. The foundation will make it or break it. Luckily, the ingredient list isn’t nearly as long as the pancake mix. What are the core ingredients that make up......

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28
Apr 2016

SEO, social media, email, advertising—these are the usual suspects when we talk about marketing. But marketing is about sifting through a world of possibilities and unearthing opportunities to get in front of your customers. Anything can become a potential marketing channel. That belief is at the heart of guerrilla marketing—a scrappy, unorthodox, and aggressive approach to getting your products or your brand in front of could-be customers by establishing a presence in the physical world around you. What is Guerrilla Marketing? Guerrilla marketing is about getting exposure for your brand or products......

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28
Apr 2016

Ever wondered why “selling” has such a negative connotation about it? Why is it that the immediate, associative adjective used to describe salesmen is pushy and not helpful? What’s with the bias? We come loaded with pre-conceived apprehensions when making buying decisions. Simply put, we are unable to make a buying commitment until our apprehensions are dispelled, our negative bias is countered and a positive bias is induced in favor of our buying decision. Notice the choice of word. “Bias.” The human mind works in weird ways. A lot of times, we......

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28
Apr 2016

Turning something you care about into a business gives you a unique edge: an intimate understanding of your audience and what engages them.   On this episode of Shopify Masters, you’ll learn from Rizala Carrington, owner of Pride Designz, a store for LGBT jewellery and clothing, who followed her passions and created a Facebook fan page that drives the majority of her traffic. In this episode, you’ll learn: How you can tell if you’re just interested or if you’re truly passionate about a niche. How to transition from building an audience to......

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27
Apr 2016

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market. Facebook (including Instagram) unsurprisingly comprises a big piece of this pie, making up an estimated 65.5% of all 2015 social ad spend. This is driven by changes in their CPC model, launch of Instagram ads & the addition of powerful new features. This post will arm......

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27
Apr 2016

As many of you already know, I teach few courses in Digital Marketing and Analytics at various universities and colleges including University of Washington and Bellevue College in Seattle area. Last year I was asked if I can design a course on Data Visualization using Tableau. Since we were actively using Tableau at work I decided to do it.  I have taken that same course, that I taught, and developed an eBook. The audience of this eBook is beginners who want to learn the basic of Tableau and get familiar with various......

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27
Apr 2016

When you use Google Analytics as much as we do at LunaMetrics, even small improvements in efficiently using Google Analytics can multiply into more time spent on implementation, analysis, and interpretation. Simply put – spend less time pulling the reports and more time using the reports! Many of these tips and tricks aren’t new, but they may be new to you! Keyboard Shortcuts for Google Analytics Reports If you know me, then you know that I’m a huge proponent of keyboard shortcuts. Those moments you spend transitioning from using your mouse to......

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27
Apr 2016

Every coffee company has an angle. Folgers made it fast. Nabob made it romantic. Starbucks made it hip. And today, artisanal coffee is making it expensive. But how do you convince someone to pay a lot more for their coffee? The answer is actually pretty simple: all you need to do is tell a story. We sat down with Helen Schafer, owner of Tiny House Coffee Roasters, to find out more. In this interview, you’ll… Find out how a great story can help you charge more for your products Discover an easy way......

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