Go to Top

April 2016

Stop Neglecting Analytics in Your Customer Engagement Strategy

Customers desire experiences, not transactions. In a world full of distractions, engaging customers beyond the typical purchasing routine is vital for SaaS success. And B2B consumers crave unparalleled engagement. They want personalized advice, solution-oriented features, and revenue-generating products. An IBM annual survey noted that “as many as 65% believe customer engagement will be the primary driver of growth going forward.” Analytics is one of the few ways to gain insights …Read More

Redefining Local: Small-Batch Producers Collaborate to Disrupt the Grocery Industry

The taste and texture of a tomato, plucked directly from a backyard vegetable garden, combine wholly into an experience that cannot be explained in words. Subtly sweet, just-right acidity, firm but yielding juicy flesh. That same tomato, stewed slowly and lovingly by your old-world Nonna, becomes a sauce that no jar could ever match. It’s not a miracle. It’s a 39 cent pack of seeds, tended by hand under the …Read More

Spotlight on Attribution 360, part of the Google Analytics 360 Suite

Your marketing strategy isn’t single channel so why should your measurement practices be?  Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing overlap, with investments online delivering results offline, and vice versa. Cross-channel marketers have an opportunity to shift away from channel-by-channel thinking to better understand how to …Read More

Spotlight on Attribution 360, part of the Google Analytics 360 Suite

Your marketing strategy isn’t single channel so why should your measurement practices be?  Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing overlap, with investments online delivering results offline, and vice versa. Cross-channel marketers have an opportunity to shift away from channel-by-channel thinking to better understand how to …Read More

Why Your Sales and Marketing Stack Needs a Solid Foundation

Imagine the best pancakes you’ve ever had. What made them work? They likely started with a solid recipe of core ingredients, then added just the right blend of proprietary variations to make an unforgettable short stack. But it all started from a solid foundation – flour, eggs, whole milk, baking powder, salt, cooking fat, and sugar. Your marketing and sales stack is no different. The foundation will make it or …Read More

5 Low-Cost Guerrilla Marketing Tactics to Grow Your Business Offline

SEO, social media, email, advertising—these are the usual suspects when we talk about marketing. But marketing is about sifting through a world of possibilities and unearthing opportunities to get in front of your customers. Anything can become a potential marketing channel. That belief is at the heart of guerrilla marketing—a scrappy, unorthodox, and aggressive approach to getting your products or your brand in front of could-be customers by establishing a …Read More

The Psychology Behind a Sale | Persuading Conversions Through Cognitive Biases

Ever wondered why “selling” has such a negative connotation about it? Why is it that the immediate, associative adjective used to describe salesmen is pushy and not helpful? What’s with the bias? We come loaded with pre-conceived apprehensions when making buying decisions. Simply put, we are unable to make a buying commitment until our apprehensions are dispelled, our negative bias is countered and a positive bias is induced in favor …Read More

How Pride Designz Uses Facebook Fan Pages to Average $30K a Month in Sales

Turning something you care about into a business gives you a unique edge: an intimate understanding of your audience and what engages them.   On this episode of Shopify Masters, you’ll learn from Rizala Carrington, owner of Pride Designz, a store for LGBT jewellery and clothing, who followed her passions and created a Facebook fan page that drives the majority of her traffic. In this episode, you’ll learn: How you …Read More

10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16% of the total global digital ad market. Facebook (including Instagram) unsurprisingly comprises a big piece of this pie, making up an estimated 65.5% of all 2015 social ad spend. This is …Read More

As many of you already know, I teach few courses in Digital Marketing and Analytics at various universities and colleges including University of Washington and Bellevue College in Seattle area. Last year I was asked if I can design a course on Data Visualization using Tableau. Since we were actively using Tableau at work I decided to do it.  I have taken that same course, that I taught, and developed …Read More

Google Analytics Shortcuts and Tips to Save Time

When you use Google Analytics as much as we do at LunaMetrics, even small improvements in efficiently using Google Analytics can multiply into more time spent on implementation, analysis, and interpretation. Simply put – spend less time pulling the reports and more time using the reports! Many of these tips and tricks aren’t new, but they may be new to you! Keyboard Shortcuts for Google Analytics Reports If you know …Read More